MacBooks – Page 2 – MetaFacts TUP Client Portal

October 25, 2022November 13, 2023

Home notebook/laptop computer usage & plans by socioeconomic groups

Home notebooks became a darling of the pandemic as many Americans began working at home. After a surge, market penetration rates have dropped to pre-pandemic levels or below.

Historically disadvantaged groups have had the furthest retreat from regular home notebook use.

Looking ahead, the strongest purchase intentions are among older Adults – Millennials and Gen X. Fewer Gen Z adults are embracing computers, whether fixed or mobile, and Boomers are sticking with the ones they already have.

This TUPdate looks at the profile of American adults who currently use or intend to use a personally owned home notebook/laptop along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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September 10, 2022October 19, 2022

The abundance of technology among workers working from home

The majority of workers working from home have a range of connected devices available to use for work-related activities, although not all are employer-provided devices. The collection of devices among workers working from home is larger and more varied than those being used by workers not working from home.
This MetaFAQs details those key technology devices that are used more often by American and global (US, Germany, UK, Japan, China) workers working from home than those not working from home.

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May 27, 2022February 26, 2024

Highlights: PCs

PCs continue to hold a central role among online adults, especially as a substantial number work from home or find ways to stay connected. However, PC users are not all the same in the type of PC they use nor how they use them. This TUP Highlights report details the shifting market penetration of PCs, how ownership has changed, and which brands are leading. It details how often PCs are being used as well as how they are being used for everything from remote work to communication, shopping, and entertainment.

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February 10, 2022October 12, 2022

Profile of Americans using Apple computers

One in five (22%) online Americans regularly use an Apple computer. They skew younger than the average online American. This MetaFAQs profiles users of Apple computers by several critical demographic and behavioral factors distinctive from the average American online adult: age, age within gender, life stage, number of home PCs, and technology ecosystems.

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June 3, 2021October 20, 2023

Will youthful enthusiasm drive new technology adoption? [TUPdate]

How much of a factor does age play in technology adoption and use? Are tech trends among younger generations a sign of what’s to come?
This TUPdate investigates the differences and similarities among age groups regarding which technology devices people use, how new those devices are, and how they use them. The online adults measured in this report range from ages 18-24, 25-34, 45-54, 55-64, and 65+ across the US, Germany, the UK, and Japan.

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April 17, 2021November 3, 2022

How old are home laptops? [MetaFAQs]

Between Apple, Google OS, and Windows notebooks–how old are home laptops? Is the average age of a home notebook PC much older among online adults in Japan than in Germany or the US? Are home MacBooks used longer than Windows laptops? How do Chromebooks stack up in longevity?
This MetaFAQs reports on the average age of home notebooks by operating system family and country. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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November 13, 2020February 26, 2024

Notebooks midmost in mobility [TUPdate]

Notebook Penetration – Now in the Middle of Mobility Notebooks have continued their long march into widespread use, fueled by the desire to get things done regardless of location. The years-long drive towards mobility continues. However, users have shown that notebooks are not their only choice to support their mobility fix. Even while notebooks have…

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November 10, 2020January 17, 2024

Pent-up demand among notebook/laptop users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 10, 2020 How enthusiastic or forward-looking are users about getting a new notebook? Are purchase plans any stronger among Windows notebook users than Apple MacBook users? Or, is it the other way around? This MetaFAQs compares notebook purchase intentions among current users or Windows notebooks and Apple MacBooks. Demand…

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November 9, 2020January 17, 2024

Apple MacBooks and Windows notebooks used differently by Americans [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 9, 2020 Are notebooks really that different from each other? Do users use a Windows notebook differently than users of Apple MacBook? This MetaFAQs looks at the regular activities being done with both types to address this question. About MetaFAQs MetaFAQs are answers to frequently asked questions about technology…

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November 9, 2020January 17, 2024

iPhone and MacBook loyalty – an ecosystem harbinger [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, November 9, 2020 Is there a relationship between iPhone and MacBook users? Similarly, is there a relationship between Android smartphone and Chromebook users? This MetaFAQs reports on the active penetration of Windows notebooks, Apple MacBooks, and Chromebooks among iPhone and Android smartphone users. About MetaFAQs MetaFAQs are answers to frequently…

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.