MetaFacts TUP/Technology User Profile analysis results for subscribers
The major technology ecosystems have each captured different market segments. This TUP MetaFAQs report details the current market penetration of Windows, Apple OS devices, and Google OS devices by age group, and work-from-home status within the US and across the US, UK, Germany, and Japan.
One measure of an ecosystem’s breadth is its market penetration. This MetaFAQs splits out the percentage of online adults using major OS families and form factors – such as Windows PCs and iPhones – by country and by age and employment status.
Windows, Apple, and Google (Android, Chromebook) are each stronger or weaker by form factor and country. This MetaFAQs reports on the share of each OS ecosystem by country and within the US, by age group.
The major PC makers have attracted very different sets of customers, with some brands being used primarily by younger people and others more like someone’s father’s brand. This MetaFAQs report profiles the users of home PCs by brand and age group, showing the percentage of users in the US as well as collectively across the US, UK, Germany, and Japan.
The market penetration of Windows OS, Apple OS, and Google OS devices varies considerably by country. This MetaFAQs reports on each OS ecosystem’s active market penetration and splits out American users by age group.
Apple’s customers with many Apple OS devices (iPhones, iPads, Macs) have a higher than average socioeconomic profile and use of connected devices.
Between Apple, Google OS, and Windows notebooks–how old are home laptops? Is the average age of a home notebook PC much older among online adults in Japan than in Germany or the US? Are home MacBooks used longer than Windows laptops? How do Chromebooks stack up in longevity?
This MetaFAQs reports on the average age of home notebooks by operating system family and country. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Dan Ness, Principal Analyst, MetaFacts, May 30, 2019 Finger foibles? Muscle memory? Most of us have done it – found our fingers fumbling for a key that isn’t on this keyboard, tapping a screen that’s not touch-sensitive, or expecting some function that’s not available on the device we’re using. Juggling devices across multiple operating system…
Home consumers are moving to newer Notebook PCs, although in some countries, older ones get used longer. Getting optimum value from one’s technology investment is a laudable goal, although at odds with having the latest and greatest.