PC activities – MetaFacts TUP Client Portal

February 22, 2024March 11, 2024

The size of the active creative class

Renewed attention on AI (Artificial Intelligence) includes substantial promises to enhance the creative output of everyday users, something millions of people are already doing. Decades before widespread AI capabilities were incorporated into apps or hardware or even touted as feature enhancements, creative activities have been a regular part of many computer users’ lives and careers. The earliest adopters of any AI technology – and those that will continue to use and value the services – will be the already active creators. Non-creatives will show some initial curiosity, followed by disengagement. The extent of AI use by non-creatives will be is as a free or bundled enhancement service.

This MetaFAQs reports on the percentage of online adults who regularly create graphics or presentations or use professional creative software. Each activity is further split by personal versus work-related use and age generation. The research results are based on 12,003 US, German, UK, and Japanese respondents. Report [TUP_doc_2024_0222_crea] in TUP Lenses: Activities; User Profile; Devices

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

January 26, 2024May 20, 2024

Productivity is increasingly lead by smartphones and younger adults

People use connected devices to be productive, actively engaging in a broad set of activities spread among their various devices. The use of smartphones for productivity is growing while the use of computers has flattened or is even in decline. Younger adults have embraced productivity activities, although Gen X and millennials use different types of devices to get things done.
This MetaFAQs reports on the number and percentage of online adults who regularly perform a set of productivity activities, from work file collaboration to appointment scheduling. These results are further split by mean age and generation and trended by age and device type for Americans from 2020 through 2023. Report [TUP_doc_2024_0126_prod] in TUP Lenses: Activities, Mobile Phones, PCs, User Profile, Devices, Communication

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January 24, 2024May 20, 2024

Game playing is widespread, although platform choices vary by generation

Playing games on an active, if casual, basis continues to be widespread, even as the choice of platforms is shifting. The worldwide and American trend away from regular PC use is affecting game playing and entertainment as much as productivity and creative activities. This year marks the first time that more American game players use a game console than a home PC.

This MetaFAQs reports on the number and percentage of online adults who regularly play immersive/action or other games using connected devices: a game console, home PC, gaming PC, primary PC, or smartphone. American adults are detailed by age generation and life phase: comprised of generation with educational and employment status. Report [TUP_doc_2024_0124_gami] in TUP Lenses: Activities, Game Consoles, Gaming PCs, and Game-Playing

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January 22, 2024May 20, 2024

Creative activities niche may underpin AI for some

Generative AI has received much attention, and much of the hyperbole around widespread adoption rests on the assumption that people will suddenly become creative. A more likely adoption scenario is that the users already actively creating content will be the first to incorporate any AI into their workflows.

This MetaFAQs reports on the percentage of online adults worldwide and in the US who regularly do any of a set of selected creative activities—creating graphics or presentations or using professional creative software—further split by whether the activities are for personal or work-related needs. This is split by device type, age, and generation and trended from 2020 to 2023. Report [TUP_doc_2024_0122_crea] in TUP Lenses: Activities, User Profile

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December 17, 2023January 17, 2024

No generation is saving PCs

PC usage has declined substantially since 2017 based on the number of weekly hours users use computers. Although there has been a very slight uptick among adults in Japan and the UK, hours have dropped for most of the years from 2017 through 2023.

Millennials have maintained the highest hourly usage rates, with Gen X not far behind, although these generational groups have also substantially lowered their usage.

This MetaFAQ reports the average weekly hours online adults use PCs, including any home-owner, employer-provided, self-employer, public, or other computers for 2017 through 2023. The results are split by generational age group and country. Report [TUP_doc_2023_1217_milt] in TUP Lenses: PCs; User Profile

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September 27, 2023October 20, 2023

Adulting Millennials prioritize computers

As Millennials transition into adulthood “aka adulting” they have moved from their pioneering smartphone focus and shifted more of their attention towards personal computers. At present, they spend more hours on PCs than any other age generation. One primary reason for this shift is the prevalent use of PCs for work-related activities. But it’s not just about work; their technological expertise, honed over years, plays a significant role. Millennials possess a unique mastery of modern technology, making them device-agnostic. They prioritize functionality over device type loyalty. Furthermore, their preference for larger screens makes PCs an ideal choice. These devices offer bigger displays and multitasking capabilities, which often surpass those of smartphones or tablets, especially for collaboration and web-based meetings. This MetaFAQs reports the number the weekly hours each age generation – Gen Z, Millennials, Gen X, and Boomers/Silent – uses a computer. Report [TUP_doc_2023_0927_mill] in TUP Lenses: PCs; User Profile

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March 17, 2023June 27, 2023

Microsoft CoPilot – generative AI as an enterprise Office 365 service for creatives

Microsoft announced an upcoming service for its Microsoft 365 service that integrates the user’s data using generative AI. Called Microsoft CoPilot, the service will first be offered to enterprises. This TUPdate measures the potential market of those most likely to adopt and benefit from the service.

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September 9, 2022March 8, 2024

College students aged 18-24 are uniquely creative

Young college students have long been a favorite for technology companies, mainly due to their eagerness to use technology, openness to experimentation, and a quest to establish brand dominance early. Younger adults are widely appreciated for their creativity, such as being exhibited on sites such as TikTok. However, the pandemic and economic shifts have impacted young adults, college students, and especially young college students. This MetaFAQs reports on the top 10 activities college students aged 18 to 24 use regularly with a smartphone, computer, or tablet, as well as those being done at a substantially higher rate among students than the average online adult. Comparisons include Americans and a global view of adults in the US, Germany, the UK, Japan, and China.

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September 5, 2022February 5, 2024

Smartphones achieve usage primacy

Smartphone primacy over personal computers has been reached, as activities from entertainment to productivity are more widely used. Productivity and collaboration activities were the most recent to reach the broadest usage. This MetaFAQs reports on the trend in the primacy of smartphones as compared to computers across eight classes of activities: entertainment, communication, social networking, graphics, entertainment, productivity, information, and cloud. It reports on the primary device type for each class of activity for 2019 through 2022 among adult users in the US and globally: the US, Germany, the UK, Japan, and China.

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July 14, 2022October 12, 2022

American women 40+ and their technology

As the average age of the tech-savvy increases, the face of the average technology user is shifting. A major player in the arena of tech is the American woman aged 40+. This TUPdate reports on the unique attitudes and tech habits of American women at or over 40—a group of 69.3 million Americans. This analysis splits American women aged 40 and older into four segments based on their attitudes, values, and profiles of their use of technology. Report [TUP_doc_2022_0714_fema] in TUP Lenses: User Profile, PCs, Mobile Phones, Households, Activities, Consumer Electronics.

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