Users with a choice of devices choose home PCs over smartphones more often for certain entertainment and shopping activities. Conversely, users choose smartphones over home PCs for other activities such as listening to paid streaming music. This MetaFAQs reports on which activities out of over 80 activities are done with smartphones, home PCs, or game consoles versus any of the other types of devices.
Penetration of key devices among remote workers [TUPdate]
Many employees working from home need connected devices to work or to communicate. This TUPdate reports on the collection of actively used connected devices, comparing what is being used by employees working from home, employees not working from home, and adults not employed outside the home. These are split by form factor as well as operating system family.
Work from home experience & plans [TUPdate]
Employees who have had prior experience working from home have different and more intense technology purchase plans than those who are new to working from home or that have never worked from home. This TUPdate identifies purchase plans for a selection of home office products among employees comparing their previous experience working from home.
Profile of Apple’s active base
Apple’s customers with many Apple OS devices (iPhones, iPads, Macs) have a higher than average socioeconomic profile and use of connected devices.
Demographics profile of smartphone users [MetaFAQs]
While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).
Students and their technology
College students are visible users of technology devices. During the pandemic, their collection of actively used devices has shifted slightly. Worldwide, Windows PCs are the leading device followed by iPhones, which are reaching more students. Among Americans, Apple OS devices top the list, partly due to broader iPhone penetration.
Smartphones evolve into primacy [TUPdate]
Smartphones are above the 50% mark for nearly every type of activity and for being used for the most activities within that type. Worldwide, over half of users mostly use a smartphone for communications, social networking, shopping, and graphics/imaging. PCs still form a primary platform for many shopping activities.
Usage hours rise and subside slightly [MetaFAQs]
Globally, smartphone hours increased in 2020 and returned to prior levels in 2021. In the US, average weekly hours subsided with PCs while slightly increasing with smartphones and tablets.
Americans have big plans for tech purchases [MetaFAQs]
Smartphone & PC purchase plans are robust. This MetaFAQs reports on the purchase plans for the next 12 months among online Americans, split by products type (PCs – desktops versus laptops/notebooks, mobile phones – iPhones versus Android, and other technology products).
Purchase Plans-Hints from the upcoming TUP 2021 results
In these extraordinary times of change, we have released a small number of top-line observations based on preliminary results from TUP 2021 findings. This MetaFAQs includes observations of purchase plans based on preliminary results from TUP 2021, based on over 7,500 American respondents, of which almost 5,000 respondents have any purchase plans for PCs, smartphones, tablets, printers, or wearables. (The final results will be much larger in scope–based on results from over 13,500 respondents in the US, UK, Germany, Japan, and China.) Planners of note include Americans working from home and Americans planning to purchase a tablet or wearables.