Highlights: Wearables, Hearables, Listening & Speaking

Entertainment, communication, and smart homes have all evolved beyond requiring typing on a keyboard or sitting near PC speakers. Wearable and hearables have extended a broad range of audible activities further towards a more personal convenience. However, active usage of any wearables or hearables has varied considerably across market segments. While Bluetooth headphones are widespread, VR headsets persist as niche products among a younger, more affluent, and tech-savvy segment. Smart speakers, in contrast, are showing signs of having peaked after rising in use among a middle market.
This TUP Highlights report includes the following sections: wearables penetration, hearables penetration, wearable devices used, trends in wearables and hearables, purchase plans for wearables, listening activities, penetration of voice assistant usage, the profile of voice assistant users, the profile of hearables users, and the profile of wearables users.

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Purchase plans for smartphones and tablets by OS, country, and age

Globally, more online adults plan to buy an iPhone than buy an Android smartphone. In purchase plans, iPads lead Android tablets even more substantially. The gap and direction vary by country and age of the respondent. This MetaFAQs reports purchase plans among online adults by device type, country, and age group.

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Smartwatch purchase plans

Among online Americans, purchase intentions for Apple Watches outpace those for Android Smartwatches.

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Work from home experience & plans [TUPdate]

Employees who have had prior experience working from home have different and more intense technology purchase plans than those who are new to working from home or that have never worked from home. This TUPdate identifies purchase plans for a selection of home office products among employees comparing their previous experience working from home.

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iPhone and Android smartphone purchase plans [TUPdate]

Fifty percent more online Americans plan to buy an iPhone than an Android smartphone.

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Purchase Plans-Hints from the upcoming TUP 2021 results

In these extraordinary times of change, we have released a small number of top-line observations based on preliminary results from TUP 2021 findings. This MetaFAQs includes observations of purchase plans based on preliminary results from TUP 2021, based on over 7,500 American respondents, of which almost 5,000 respondents have any purchase plans for PCs, smartphones, tablets, printers, or wearables. (The final results will be much larger in scope–based on results from over 13,500 respondents in the US, UK, Germany, Japan, and China.) Planners of note include Americans working from home and Americans planning to purchase a tablet or wearables.

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Highlights: Printers

Who’s printing—and what are they printing? TUP Highlights include a broad and deep dive into an essential technology usage topic.
This highlights report focuses on printers, including: top printer brands, purchase plans for printers, top printing activities, profile of intensive printer users, ink use, trends in printing, major activities for a market segment, top printer form factors, and profile of printer user by activity. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services during the wave of TUP/Technology User Profile 2021, which is TUP’s 39th annual. TUP Highlights typically also include results from previous waves of TUP.

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Purchase plans among employees working only from home [MetaFAQs]

Many employees who work only from home have plans to purchase new technology. This MetaFAQs reports on employees who work only from home who plan to purchase a desktop or mobile PC, notebook/laptop PC, desktop PC, Chromebook, tablet, smartphone, Apple iPhone, or Android Smartphone in the US, UK, Germany, Japan, China, and India in 2020.

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