While some device makers focus on speeds, feeds, and features, others are playing the long game to build long-term customer loyalty through ecosystems. This TUP Technology Ecosystems Highlights report reports on the size of leading technology ecosystems, which types of devices are dominating (or not), and their longer-term trends. It details the unique activities users focus on within certain ecosystems, and profiles each ecosystem’s users.
Highlights: Activities
What we do paints a richer picture than what we carry or own. All computers are not used the same and nor are smartphones or tablets. Each user has their preference about how they spend their time. Also, each user expresses their choices about which connected devices they turn to for each type of activity. While some see their tablets as passive movie screens, others rely on them as communication hubs. Some users prefer to shop on a computer, while others rely more on their smartphones.
This TUP Highlights report includes the following sections: main activities across all tech devices, major activities for each device type, activities unique to which device type, cross-device activities, the profile of activity type users, major activities for a market segment, home entertainment activities, the profile by key activities, and listening activities.
Highlights: Wearables, Hearables, Listening & Speaking
Entertainment, communication, and smart homes have all evolved beyond requiring typing on a keyboard or sitting near PC speakers. Wearable and hearables have extended a broad range of audible activities further towards a more personal convenience. However, active usage of any wearables or hearables has varied considerably across market segments. While Bluetooth headphones are widespread, VR headsets persist as niche products among a younger, more affluent, and tech-savvy segment. Smart speakers, in contrast, are showing signs of having peaked after rising in use among a middle market.
This TUP Highlights report includes the following sections: wearables penetration, hearables penetration, wearable devices used, trends in wearables and hearables, purchase plans for wearables, listening activities, penetration of voice assistant usage, the profile of voice assistant users, the profile of hearables users, and the profile of wearables users.
Highlights: Consumer Electronics
Hearables are having a tumultuous time during the pandemic, and users adapt to shifting situations. Webcams are a significant force, as are wireless Bluetooth headsets, both pivotal for users working or schooling from home. Meanwhile, voice-enabled speakers have reached a plateau, reaching their largest share among neither the youngest nor oldest adults. Smartwatches have made inroads across nearly all age groups, especially younger employed adults.
This TUP Highlights report includes the following sections: purchase plans for wearables, hearables penetration, wearables penetration, trends in consumer electronics, the profile of hearables users, the profile of wearables users, the profile of key consumer electronics users, and device activities compared to consumer electronics.
Digital health usage among Americans
Digital technology has empowered people worldwide to be more involved with and aware of their health, with a growing and rich collection of devices and information sources. However, has supply outpaced the demand? This TUPdate reports on the active usage of critical health devices and health-oriented activities. It details the number of online adults in the US, Germany, UK, and Germany who track their steps using a smartphone, uses a smartwatch or fitness tracker, or regularly search for health information online.
Seeking health information online
Online adults regularly use connected devices to look up information from news and sports results to health information such as COVID dashboards and remedies. Searching for health information online is a regular activity among nearly half of online adults in the US, Germany, the UK, and Japan, and it has shifted since 2017.
This MetaFAQs reports on the percentage of online adults in the countries surveyed who regularly seek health information online and further details them by age group.
Wearing a smartwatch or fitness tracker
Smartwatches and fitness trackers are about more than athletic pursuits and telling the time. Market penetration has grown, and adoption has expanded beyond the earliest wearables users. The US has higher market penetration than the UK or Germany, and Japan has less than the other three.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, and Japan that regularly use a smartwatch or fitness tracker, further split by age group in each country.
Smartphones evolve into primacy [TUPdate]
Smartphones are above the 50% mark for nearly every type of activity and for being used for the most activities within that type. Worldwide, over half of users mostly use a smartphone for communications, social networking, shopping, and graphics/imaging. PCs still form a primary platform for many shopping activities.
Smartphones primary device for many but not all activities [MetaFAQs]
What do users reach for – their PCs or smartphones? This MetaFAQ answers that for detailed types of activities across six countries.
Smartphones are workhorses [MetaFAQs]
Dan Ness, Principal Analyst, MetaFacts, October 15, 2020 Smartphones are in widespread use, as are PCs and tablets. They are being used for more than phone calls. This MetaFAQs looks at the regular smartphone activities of employees in the US, Germany, and China, detailing the work-related activities they do. About MetaFAQs MetaFAQs are answers to…