Sociodemographics – Page 9 – MetaFacts TUP Client Portal

December 8, 2021October 10, 2022

Technology profile of upper-income (>$150k) white male Americans

During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. White male upper-income Americans already had higher-than-average technology device penetration. However, they have also been the first to reduce usage between 2020 and 2021. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work-from-home status, hourly device usage, number of devices, and market size.

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December 8, 2021October 10, 2022

On-device video and movie watching among socioeconomic groups

Smartphones, tablets, and PCs are increasingly used to watch movies and videos. However, it is a regressive activity, being done more often among socioeconomically disadvantaged than advantaged groups. This MetaFAQs reports on the share of Americans regularly using their connected devices to watch movies and videos both before the pandemic (TUP 2019) and through 2021. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.

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December 6, 2021October 10, 2022

Technology profile of Black Americans aged 18-49

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans aged 18 to 49 who identify as Black or African-American – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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December 1, 2021October 10, 2022

Technology profile of upper-income ($150k+) American full-time employees

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans working full-time for an employer and with a household income of $150,000 or more per year – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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December 1, 2021October 10, 2022

Average number of PCs being used among socioeconomic groups

How different are advantaged from disadvantaged Americans in how many PCs they use? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or ethnic groups? This TUP analysis reports on the number of PCs actively used within each socioeconomic group.

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November 29, 2021October 7, 2022

Technology of single American parents

During the pandemic, parents without a spouse or partner have faced extra stresses, as they deal with school closures, childcare being less available, and other similar challenges. This TUPdate investigates this socially disadvantaged group to report on their current use of technology products and services – penetration by device type, hours of usage, number of devices, and work-from-home status.

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November 24, 2021November 1, 2024

Technology use among American IT employees

Do American IT employees lead the way in technology, at least with the tech products and services they use? This TUPdate reports on this socioeconomically and technologically advantaged group, contrasting them with the disadvantaged. The TUP results identify the penetration of device form factors within this group and other groups, as well as the number of connected devices they use, the hours they use them, and their work from home status. This TUPdate also identifies the activities this group does with their devices that is uniquely different from other advantaged, disadvantaged, and average Americans, as well as their active collection of consumer electronics and purchase plans.

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November 22, 2021November 13, 2023

Technology profile of Hispanic Americans aged 18-49

During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. Age 18-49 Hispanic Americans have a higher-than-average share of technology devices than disadvantaged Americans as a group. This group has significantly increased its connected device usage between 2020 and 2021. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work-from-home status, hourly device usage, number of devices, and market size.

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November 17, 2021October 10, 2022

Technology profile of partnered American employed homeowner college graduates with children

During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. Partnered American employed homeowner college graduates with children are a group that has many of the factors positively aligned with advantaged groups. This group has some of the highest penetration rates for technology products. This group significantly increased its collection of connected devices between 2020 and 2021, even while it already had more than the average advantaged American. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work from home status, hourly device usage, and market size.

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November 17, 2021October 10, 2022

Average number of tablets being used among socioeconomic groups

How different are advantaged from disadvantaged Americans in how many tablets they use? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, lesser-educated, elderly, or ethnic groups? This TUP analysis reports on the number of tablets actively used within each socioeconomic group.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.