Technology ecosystems can be called truly unique when users actively use them differently than others. This TUP analysis reviews the activities American adults regularly do with their smartphones, computers, and tablets. It reports on the top 10 activities that are the most unique by ecosystem family – Windows, MacOS, ChromeOS; iOS and Android; and iPadOS and Android. Unique activities are defined as those with the widest range of use, where the difference is widest between the usage percentage between each given operating system family.
Technology profile of low-income workers (<$25k)
The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans with a household income of $25,000 or less – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.
Connected device usage by socioeconomic groups
How different are advantaged from disadvantaged Americans in how many devices they actively use? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the average number of connected devices – mobile phones, computers, tablets, and game consoles – being used by each socioeconomic group.
American game players and their technology
Playing games with connected devices is widespread among American adults, while only a subset use game-focused equipment such as gaming PCs, gaming consoles, or VR headsets. This TUPdate reports on the share of adults regularly playing immersive/video or other games using their smartphones, PCs, or tablets, comparing them to the adoption rates of game-focused equipment.
Highlights: Devices
There has been a sea change in which connected devices people use as well as how they use them. This TUP Highlights report details the trends in device ownership, the shifts between technology ecosystems, and market penetration levels. It spells out the major activities for each type of device, and how usage has changed. Furthermore, it details how many employees use personal devices for remote work.
Technology profile of Asian American college graduates
The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans aged 18 and older who have graduated college and identify as Asian – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.
Technology wealth of American generations
Which American generation has the largest collection of connected devices? How much does each generation have of the active installed base? This TUP analysis reports on the total number of connected devices – mobile phones, PCs, tablets, and game consoles – by generational cohort – GenZ, Younger/Older Millennials, Younger/Older GenX, Younger/Older Boomers, and before.
Technology profile of multi-ethnic Americans aged 18-49
Online Americans that identify as multi-ethnic and are aged 18-49 are unique in many ways. This TUP reports on this group and which active connected devices they use, how many they regularly use, how intensively they use them, and their work from home status.
Connected devices by life stage and country
Young parents use more tech devices than nearly any other group. Online adults use many connected devices, especially using more than one PC. Their active collection often includes a smartphone and sometimes also a tablet. This MetaFAQs reports on the average number of connected devices in active use by online adults in the US, Germany, UK, and Japan by life stage – employment status, age group, and presence of children.
Smartphones are primary for Americans under 50 while PCs lead among the 50+
Most Americans regularly use more than one connected device – smartphones, feature phones, PCs, tablets, and game consoles. This MetaFAQs reports on the online adult’s primary device – the one they use more often than other devices – comparing adults by their age group.