Shifts in Apple and Windows penetration among Americans [MetaFAQs]

Apple’s PC/Mac penetration has grown while Windows has shrunk. Globally, iPhone penetration has grown as Androids have subsided – both have been stable among online Americans. Globally, iPad penetration has withdrawn as have non-Apple tablets.

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Samsung laptop progress [TUPdate]

Dan Ness, Principal Analyst, MetaFacts, April 28, 2021

Samsung’s laptop PC announcements

This week Samsung announced its most recent slate of laptop PCs. While Samsung may be well known for smartphones, Android tablets, and even refrigerators, its PCs have not achieved such notoriety. Samsung has a tall hill to climb to gain market acceptance with its PCs. Its latest focus is on leveraging its smartphone brand with mobile PCs that have smartphone-like attributes. The announcements went beyond the traditional PC specs to focus on smoother and more highly integrated workflows, and the benefits of a Samsung ecosystem.

Samsung’s current market position is well behind Apple’s. Among online adults in the US and UK, Samsung’s market penetration for any connected devices is in the one-third range, well behind Apple, having reached half of online adults. In Japan, the gap is even wider between Samsung and Apple. In contrast, the tables are turned in Android-dominated Germany.

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Samsung and Apple users by age group and country [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 23, 2021

Samsung and Apple each have their most substantial market penetration with their smartphones. Each company is striving to deepen its connection to its core base with PCs/Macs and tablets. There is a distinct difference in market penetration by age group. This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets by age group in 2020 in the US, UK, Germany, and China.

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Samsung and Apple’s device type penetration within core [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 22, 2021

Samsung and Apple have intensely competitive offerings with their smartphones, PCs, and tablets. Each company is vying to deepen its connection to its core base so customers of one device type will also use other types. One measure of loyalty is the range of device types that customers actively use. This MetaFAQs details the device-type penetration of Samsung and Apple’s smartphones, PCs, and tablets within each of their respective core bases in 2020 in the US, UK, Germany, and China.

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Samsung and Apple’s core penetration [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, April 21, 2021

How does Apple’s and Samsung’s brand footprint vary by country? What share of online adults are using a smartphone, PC, or tablet from either Apple or Samsung? This MetaFAQs details the market penetration of Samsung and Apple’s core products – smartphones, PCs, or tablets – in 2020 in the US, UK, Germany, and China.

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Mac and iPhone market penetration among iPad users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 29, 2021 

Are Apple’s Macs and iPhones more deeply penetrated among users of iPads? This MetaFAQs details the market penetration of Apple Macs and iPhones among Apple iPad users and all online adults in the US, UK, Germany, and Japan. 

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US adult voice assistant/speaker users by brand platform and number of Apple devices [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 17, 2021

Voice assistants Apple Siri, Google Assistant, and Amazon Alexa can be used on various devices. This MetaFAQs reports on the number of adults in the US who actively use a voice assistant on a smartphone, tablet, or PC, or use a voice-enabled speaker from Apple, Google, or Amazon. This is split by the voice assistant platform’s brand and the number of Apple devices they use – spanning iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. There are two charts – one with the millions of Americans and another with the percentage within each voice assistant platform.

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US adults with voice-enabled speakers by number of Apple devices [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 16, 2021

Apple’s HomePod smart speaker incorporates voice command using Apple Siri to connect with an Apple iPhone and Apple’s HomeKit home automation control hub. The HomePod is tightly integrated with other Apple products, which helps those who have many Apple devices and may discourage those who do not. This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod by the number of Apple devices they use – including iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. There are two charts – one with the millions of Americans by their number of Apple devices and another with the percentage within each smart speaker brand.

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American Apple HomePod Users [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 2, 2021

Apple released the Apple HomePod in 2017. The smart speaker incorporates voice command using Apple Siri to connect with an Apple iPhone and Apple’s HomeKit home automation control hub. This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod.

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