What we do paints a richer picture than what we carry or own. All computers are not used the same and nor are smartphones or tablets. Each user has their preference about how they spend their time. Also, each user expresses their choices about which connected devices they turn to for each type of activity. While some see their tablets as passive movie screens, others rely on them as communication hubs. Some users prefer to shop on a computer, while others rely more on their smartphones.
This TUP Highlights report includes the following sections: main activities across all tech devices, major activities for each device type, activities unique to which device type, cross-device activities, the profile of activity type users, major activities for a market segment, home entertainment activities, the profile by key activities, and listening activities.
Highlights: Mobile Phones
This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, their regular activities, usage profile, key competitors, and purchase plans.
Profile of Americans using WhatsApp
WhatsApp is one of the cornerstone services keeping many Americans within the Meta sphere. Working Dads have the highest penetration rates. This MetaFAQs report profiles American WhatsApp users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, number of home PCs used, and mix of technology ecosystems.
Key devices used by seniors 60+
Online seniors 60 and older are more active than may be expected, with nearly as high device penetration rates as online adults aged 18 to 59. This MetaFAQs reports on the percent of online adults in the US, Germany, UK, and Japan that are using key connected devices – PCs, smartphones, and tablets – in total and split out by major technology ecosystems.
Profile of Americans using Dell PCs
Dell PCs are so widely distributed that their users nearly mirror the population of online American adults. Dell PC users constitute just short of a quarter of all online American adults and cover a wide range of demographics.
This MetaFAQs reports on Americans who regularly use a Dell PC in 2021 by age and gender, life stage, number of home PCs, and technology ecosystem.
Active game-players by platforms
Game consoles get most of the attention in the gaming market. Many more online adults actively play immersive or other games using their connected devices – smartphones, tablets, or computers – than use game consoles. Outside of the US, Windows PCs outnumber smartphones as the game-playing platform of choice, especially in Germany and Japan. This TUP analysis reports on the number of online adults actively playing immersive or other games by platform type and country.
Profile of American enterprise employees using Apple/Windows work computers
How have Apple Macs done in US enterprise? Are certain American enterprise employees more Apple Mac-oriented than others? Are Macs used more in certain employer roles or industries? This TUP analysis reports on the split between Apple and Windows computers by employer role and industry, as well as the trend in same-versus-mixed OS usage among employees in American organizations with 1,000 or more employees.
Device activities among American enterprise employees
Do American enterprise employees use Apple Macs differently than they use Windows PCs? Are their activities different with iPads than with Android tablets, or different with iPhones than Android smartphones? This TUP analysis reports on the most unique activities by platform among American employees in organizations with 1,000 or more employees.
Highlights: Devices
There has been a sea change in which connected devices people use as well as how they use them. This TUP Highlights report details the trends in device ownership, the shifts between technology ecosystems, and market penetration levels. It spells out the major activities for each type of device, and how usage has changed. Furthermore, it details how many employees use personal devices for remote work.
Smartphones are primary for Americans under 50 while PCs lead among the 50+
Most Americans regularly use more than one connected device – smartphones, feature phones, PCs, tablets, and game consoles. This MetaFAQs reports on the online adult’s primary device – the one they use more often than other devices – comparing adults by their age group.