The American home printer market is not monolithic, and there are, instead, differences in who uses home printers and how they use them. Some brands have targeted or attracted certain demographic groups. HP home printers, in particular, are being used by a higher-than-average share of older Americans and retirees, a group less penetrated by Canon. Brother and Epson have a higher-than-average share of college graduates or post-graduate users. Canon and Epson are used more often than average for printing photos and documents from tablets and mobile phones.
This MetaFAQs reports on the demographic profile of American home printer users, highlighting the distinct characteristics of Brother, Canon, Epson, and HP home printer users based on their age, gender, life stage, employment status, and educational attainment. It also identifies the unique printing activities for each major home printer brand. Report [TUP_doc_2024_0129_prep] in TUP Lenses: Printers; Activities; User Profile