Profile of American gaming notebook PC users

Dan Ness, Principal Analyst, MetaFacts, May 20, 2022

Profile of American gaming notebook PC users

  • All online American adults who actively use a gaming notebook/laptop PC
    • They number 9.6 million – 4% of all online American adults
    • Defined as using a “gaming notebook – designed for playing video games, such as with special video cards and extra memory”
  • Profiled by characteristics that are distinctive
    • Only profiled by those characteristics which have an index of 80 or below and 120 and above – those which are 20% above or below the average by category 
  • Expressed as market penetration – the percentage of online adults within each group
  • Distinctive characteristics profiles
    • Age, age within gender Employment status Household size Number of home PCs used Technology ecosystems
  • Characteristics examined and not found to be distinct
    • Educational attainment
    • Presence of children
    • Life stage (age, employment status, presence of children)

Americans who actively use a gaming notebook PC by age group

  • Gaming notebook PCs are for younger adults
  • The highest penetration rate is among online Americans aged 18 to 44
  • Beyond age 45, usage rates drop quickly
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Communication TUP Lens Highlights

During the pandemic, employees suddenly working from home accelerated their use of videoconferencing, home computers, and other connected devices. Similarly, those not employed outside the home sought ways to stay connected with others or help their students continue their education. Communication activities ranging from videoconferencing to video calls, email, group chats, and text messaging are at the heart of these connections. Market adoption has not been assured nor evenly distributed, as only some segments adopted behaviors they continued. Meanwhile, other segments dallied with new communication methods and then returned to their old ways.
This TUP Highlights report includes the following sections: communication activities by device type, communication activities among those working from home, devices used for work-related communication, and top communication activities.

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Highlights: Wearables, Hearables, Listening & Speaking

Entertainment, communication, and smart homes have all evolved beyond requiring typing on a keyboard or sitting near PC speakers. Wearable and hearables have extended a broad range of audible activities further towards a more personal convenience. However, active usage of any wearables or hearables has varied considerably across market segments. While Bluetooth headphones are widespread, VR headsets persist as niche products among a younger, more affluent, and tech-savvy segment. Smart speakers, in contrast, are showing signs of having peaked after rising in use among a middle market.
This TUP Highlights report includes the following sections: wearables penetration, hearables penetration, wearable devices used, trends in wearables and hearables, purchase plans for wearables, listening activities, penetration of voice assistant usage, the profile of voice assistant users, the profile of hearables users, and the profile of wearables users.

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Profile of American gaming desktop PC users

Having fun and winning is essential to many Americans, and some buy specialized desktop PCs designed for optimal performance and upgradeability. This MetaFAQs profiles the small, hardy group of intensive mobile gamers, the 8% of online Americans actively using gaming desktops, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, number of home PCs used, and mix of technology ecosystems.

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Highlights: Consumer Electronics

Hearables are having a tumultuous time during the pandemic, and users adapt to shifting situations. Webcams are a significant force, as are wireless Bluetooth headsets, both pivotal for users working or schooling from home. Meanwhile, voice-enabled speakers have reached a plateau, reaching their largest share among neither the youngest nor oldest adults. Smartwatches have made inroads across nearly all age groups, especially younger employed adults.
This TUP Highlights report includes the following sections: purchase plans for wearables, hearables penetration, wearables penetration, trends in consumer electronics, the profile of hearables users, the profile of wearables users, the profile of key consumer electronics users, and device activities compared to consumer electronics.

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Profile of Americans writing/managing text/notes/documents

Text messaging, emailing, and using platforms like Slack and Teams have grown as a substitute for preparing finished documents. Almost half of online Americans regularly use their connected devices to write and manage documents. This MetaFAQs profiles these writers by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, number of PCs used, employer-provided PC, and mix of technology ecosystems.

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Platforms for employees using professional creative software for work purposes

Dan Ness, Principal Analyst, MetaFacts, March 8, 2022

Platforms for employees using professional creative software for work purposes

  • Employees use their connected devices – smartphones, PCs, tablets, and game consoles – for a wide range of activities
    • This MetaFAQ focuses on employees in the US, Germany, UK, and Japan who regularly use one of their connected devices to use “professional creative software for work purposes”
      • The TUP 2021 questionnaire included separate related questions about “professional creative software for personal purposes” along with many other activities that were divided by work versus personal purposes
  • This MetaFAQ reports on the number and percentage of online employees regularly doing this activity, as well as which platform they use
    • Any connected device
    • Primary PC, home PC, work/employer-provided PC
    • Smartphone
    • Tablet
  • Results in each country are further split by employer size
    • <20 employees, 20-499 employees, 500+ employees

# of online employees, N=5,627, Table: WORKCREATExCOUNTRY
MetaFacts TUP/Technology User Profile 2021-Global

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Home printer activities by home printing segment

Home printers are a regular part of life for three-quarters of online adults in the US, UK, Germany, and Japan. This MetaFAQs uses home printer activities to segment home printer users into five groups, from those focused on home economics or sharing with others to others working from home. Further, it details the size of each segment for each country surveyed.

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