Technology ecosystems can be called truly unique when users actively use them differently than others. This TUP analysis reviews the activities American adults regularly do with their smartphones, computers, and tablets. It reports on the top 10 activities that are the most unique by ecosystem family – Windows, MacOS, ChromeOS; iOS and Android; and iPadOS and Android. Unique activities are defined as those with the widest range of use, where the difference is widest between the usage percentage between each given operating system family.
Profile of American enterprise employees using Apple/Windows work computers
How have Apple Macs done in US enterprise? Are certain American enterprise employees more Apple Mac-oriented than others? Are Macs used more in certain employer roles or industries? This TUP analysis reports on the split between Apple and Windows computers by employer role and industry, as well as the trend in same-versus-mixed OS usage among employees in American organizations with 1,000 or more employees.
Device activities among American enterprise employees
Do American enterprise employees use Apple Macs differently than they use Windows PCs? Are their activities different with iPads than with Android tablets, or different with iPhones than Android smartphones? This TUP analysis reports on the most unique activities by platform among American employees in organizations with 1,000 or more employees.
What are the major listening activities across countries?
Who’s listening? And to what? Most online adults report having used any connected device for specific listening and hearing activities within the previous month (ranging from 87-95% of online adults, depending on country). Regularly making personal phone calls dominates as the most popular listening activity in every country surveyed, and video calls have reached the halfway mark.
This MetaFAQs reports on listening activities (including phone calls, videos/movies, video calls, music/radio/podcasts, television, video games, video meetings, voice assistants, and voice memos) by country: the US, UK, Germany, and Japan in 2021.
Highlights: Devices
There has been a sea change in which connected devices people use as well as how they use them. This TUP Highlights report details the trends in device ownership, the shifts between technology ecosystems, and market penetration levels. It spells out the major activities for each type of device, and how usage has changed. Furthermore, it details how many employees use personal devices for remote work.
VR headset adoption
VR headsets are slowly and unsteadily working their way onto the heads of online adults. This TUPdate shows how penetration has expanded (and contracted) since 2018. By reviewing the activities that VR headset users do with their other connected devices – smartphones, PCs, tablets, or game consoles – this TUPdate profiles just who these VR headset early adopters are. Their creative, fun, collaborative, and educational activities point the way to possible hotspots of VR headset adoption.
Technology use among American IT employees
Do American IT employees lead the way in technology, at least with the tech products and services they use? This TUPdate reports on this socioeconomically and technologically advantaged group, contrasting them with the disadvantaged. The TUP results identify the penetration of device form factors within this group and other groups, as well as the number of connected devices they use, the hours they use them, and their work from home status. This TUPdate also identifies the activities this group does with their devices that is uniquely different from other advantaged, disadvantaged, and average Americans, as well as their active collection of consumer electronics and purchase plans.
Communication activities by age group
Among the many ways people use their connected devices, communication remains central to most users’ activities. Communication became more important than ever as employees working from home sought to collaborate and meet during the pandemic. Simultaneously, people not employed outside the home reached out for connections and information. From video calls to group meetings such as using Zoom or Microsoft Teams, many users shifted their communication patterns and adopted new tools. This MetaFAQs report details the market penetration of regular use of many types of communication tools across the US, UK, Germany, and Japan, each split by age group.
User activities reveal ecosystem strengths
While some may argue that a smartphone is a smartphone regardless of its ecosystem, users beg to differ, as shown by their actions. This MetaFAQs profiles activity usage differences between iPhones and Android smartphones, Windows PCs, Apple Macs, and Chromebooks, and iPads, Android, and Windows tablets.
How older and younger adults use technology differently [TUPdate]
A user’s age is often used as shorthand for estimating the sophistication, eagerness, or purchase likelihood levels of adults with technology devices and services. While age does have some explanatory power, there is much more information needed for understanding. This TUPdate looks at what people do with their devices, which types of devices they use for certain activities, and how this varies by age.