Author: Dan Ness

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Smart speaker penetration

Smart speakers are making themselves heard, although at a relatively low volume. Between 9% and 19% of online adults across the US, UK, Germany, and Japan regularly use at least one smart speaker – a wireless speaker that can be used with a voice assistant. They skew somewhat younger than the average online adult. This MetaFAQs reports on the percentage of online adults in the US, Germany, the UK, and Japan who regularly use a smart speaker by age group.

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Profile of Americans who wear an Android/WearOS smartwatch

Is wristwear the next biggest trend in device use? Where do Android/WearOS smartwatches rank in this trend? 9% of all online American adults report actively using an Android/WearOS smartwatch.

This MetaFAQs reports on Americans in 2021 who wear an Android/Wear OS smartwatch by age group, age and gender, employment status, household size, life stage, number of home PCs, technology ecosystem involvement, and technology ecosystem entrenchment.

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Which hearables products are in active use by Americans?

Listening and hearing activities with connected devices are widely practiced. To help, online Americans use many hearables devices: webcams, voice assistants, wireless Bluetooth headsets, smart speakers, VR headsets, or smart displays. This includes 143.9 million online American adults, or two in three (66%). This MetaFAQs reports on the active penetration rates of these audio-oriented devices split by age group and details the rapidly-changing adoption rates by life stage.

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What are the major listening activities across countries?

Who’s listening? And to what? Most online adults report having used any connected device for specific listening and hearing activities within the previous month (ranging from 87-95% of online adults, depending on country). Regularly making personal phone calls dominates as the most popular listening activity in every country surveyed, and video calls have reached the halfway mark.

This MetaFAQs reports on listening activities (including phone calls, videos/movies, video calls, music/radio/podcasts, television, video games, video meetings, voice assistants, and voice memos) by country: the US, UK, Germany, and Japan in 2021.

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Profile of American Microsoft game console users

Truly active gamers love their game consoles, including Microsoft’s Xbox. However, that love is not exclusive since a fifth of Microsoft’s game console users also use a Nintendo, and a fifth uses a Sony game console. Microsoft has only reached 14% of all online Americans, primarily among younger males. This MetaFAQs report profiles American Microsoft game console users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, and mix of technology ecosystems. Further, it details the percentage who use a VR headset and those who play games with a smartphone, PC, gaming PC, or tablet.

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Profile of Americans who print more than 100 pages per month

In an increasingly digital age, printing is still necessary for some. And sometimes on a large scale. 15% of all online American adults report using a computer printer to print 100 or more pages per month.

This MetaFAQs reports on those American adults in 2021 who print more than 100 pages a month by age group, age and gender, employment status, life stage, number of home PCs, and technology ecosystem entrenchment.

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