Dan Ness – Page 40 – MetaFacts TUP Client Portal

November 13, 2021October 10, 2022

Communication activities by age group

Among the many ways people use their connected devices, communication remains central to most users’ activities. Communication became more important than ever as employees working from home sought to collaborate and meet during the pandemic. Simultaneously, people not employed outside the home reached out for connections and information. From video calls to group meetings such as using Zoom or Microsoft Teams, many users shifted their communication patterns and adopted new tools. This MetaFAQs report details the market penetration of regular use of many types of communication tools across the US, UK, Germany, and Japan, each split by age group.

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November 10, 2021October 10, 2022

Smartphone penetration by socioeconomic groups

How different are advantaged from disadvantaged Americans in whether or not they use a smartphone? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the penetration of smartphones within each socioeconomic group.

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November 3, 2021February 26, 2024

Trends in technology ecosystems

Among online Americans, Smartphones have reached the same penetration rate as PCs, partly due to some segments where PC usage has declined. Apple has propelled much of this growth, outpacing Android smartphones in nearly every segment. Windows PCs, while still dominant, have been gradually losing their lead and penetration rates among most segments. Usage of tablets has continued its slow decline, primarily due to lowered market penetration of iPads within most market segments.

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November 3, 2021December 4, 2023

Shift in device hours by socioeconomic groups

How different are advantaged from disadvantaged Americans in how intensively they use their technology devices? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the average number of hours connected devices – mobile phones, computers, and tablets – being used by each socioeconomic group.

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October 30, 2021October 10, 2022

Profile of Americans playing games using a connected device

Game-playing is more widespread than many people realize; a regular activity of 128.8 million online Americans. Those who only follow game consoles may not realize the extent of game-playing extending to smartphones, PCs, and tablets. Game-playing is an everyday activity for 59% of online Americans. This MetaFAQs profiles the group of game-players using connected devices, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age, age within gender, employment status, household size, and life stage.

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October 27, 2021October 10, 2022

Smart watch penetration among socioeconomic groups

Active use of a smartwatch grew strongly among Americans, rising from 20% of online Americans in 2018 prior to the pandemic and reaching 27% in 2021. Growth has not been uniform, however, as some groups have penetration of two-thirds where others are less than five percent. This MetaFAQs reports on the percentage of Americans regularly using a smartwatch by socioeconomic group. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.

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October 27, 2021October 10, 2022

Declining hours of connected device use

After peaking at the start of the COVID pandemic, the hours online adults use their connected devices have broadly declined. Across the US, Germany, and the UK, total device hours have even dropped below their pre-pandemic levels. This MetaFAQs report, based on the results of TUP research from 2016 through 2021, details the hours spent using home PCs, work PCs, smartphones, and tablets and how those hours have shifted.

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October 27, 2021October 6, 2022

Purchase plans for smartphones and tablets by OS, country, and age

Globally, more online adults plan to buy an iPhone than buy an Android smartphone. In purchase plans, iPads lead Android tablets even more substantially. The gap and direction vary by country and age of the respondent. This MetaFAQs reports purchase plans among online adults by device type, country, and age group.

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October 23, 2021October 10, 2022

Profile of American tablet game players

For most Americans, tablets are used for passive activities, from watching videos to web browsing. Game-playing is a regular activity for many. This MetaFAQs profiles the group of tablet game-players, representing 11% of online Americans, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age, gender, age within gender, life stage, and number of PCs used.

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October 20, 2021October 10, 2022

User activities reveal ecosystem strengths

While some may argue that a smartphone is a smartphone regardless of its ecosystem, users beg to differ, as shown by their actions. This MetaFAQs profiles activity usage differences between iPhones and Android smartphones, Windows PCs, Apple Macs, and Chromebooks, and iPads, Android, and Windows tablets.

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