MetaFacts TUP/Technology User Profile analysis results for subscribers
How does Apple’s and Samsung’s brand footprint vary by country? What share of online adults are using a smartphone, PC, or tablet from either Apple or Samsung? This MetaFAQs details the market penetration of Samsung and Apple’s core products – smartphones, PCs, or tablets – in 2020 in the US, UK, Germany, and China.
All it takes is one—especially when it comes to joining an ecosystems or brand footprint. A basic measure of ecosystem strength or brand footprint is how many customers are using at least one of its products or services.
This MetaFAQs reports on the use of one or more products or services by online adults spanning: Microsoft Windows and Xbox; Facebook networks or Portals; HP PCs or printers; Amazon shoppers and Alexa users; Apple iPhones, iPads, Watches, and Macs; Google Android/ChromeOS smartphones and tablets; and Samsung smartphones, PCs, and tablets. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Between Apple, Google OS, and Windows notebooks–how old are home laptops? Is the average age of a home notebook PC much older among online adults in Japan than in Germany or the US? Are home MacBooks used longer than Windows laptops? How do Chromebooks stack up in longevity?
This MetaFAQs reports on the average age of home notebooks by operating system family and country. This report measures online adults in the US, Germany, the UK, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Which PCs are the most widely used across the globe? How widely accepted are AiO (All-in-One desktop) and Mini PCs? How does their market penetration compare to laptops and tower desktops? How has this market penetration changed?
This MetaFAQs details the penetration of notebook/laptop PCs, tower desktop PCs, AiO PCs, and Mini PCs from 2017 through 2020 in the US, UK, Germany, and China.
Are younger Americans embracing or avoiding home PCs? Have some home PC brands attracted a younger or an older clientele?
This MetaFAQs reports on the age of American home PC users by brand. The specific home PC brands are Dell, HP, Lenovo, Apple, Acer, and ASUS. This report measures online adults in the United States from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Sometimes having “it all” is not indicative of popularity. This MetaFAQs considers: Are desktop AiOs (All-in-One desktop PCs) being widely used? Who is the installed base share leader among leading brands Apple, HP, Dell, Lenovo, and Fujitsu?
This MetaFAQs details the percentage of adults using any of the major brands of AiOs (All-in-One desktop PCs) in the US, UK, Germany, and Japan in 2020.
When it comes to tablet use—who uses what brand? And where are brands more popular?
This MetaFAQs measures tablet use across brands: Apple, Samsung, Huawei, Lenovo, ASUS, Google or other/not listed. This report measures the brand of the active installed base of tablets in the US, UK, Germany, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
How differently are tablets and home PCs being used? Among users with both tablets and home PCs, which activities are being used on both? Which activities are more unique to home PCs and which with tablets?
This MetaFAQs details the activities in common between home PC-centric, and tablet-centric users in the US, UK, Germany, and Japan in 2020. Activities measured include internet and email use, document storage, videos/movies, ad-blocking software, finance, collaboration, presentations, reading books, and taking pictures.
As smartphone use has risen over the years, other devices have not enjoyed the same growth in market penetration.
This MetaFAQs considers: How much has desktop PC penetration shifted while smartphones have grown? Where does the penetration of tablets stand? How much has the penetration of mobile PCs changed? This MetaFAQs details the penetration of smartphones, tablets, desktop PCs, and notebook/laptops PCs from 2017 through 2020 in the US, UK, Germany, and China.
Much marketing surrounding tablets has focused on the creative capabilities of these devices. This MetaFAQs considers: Are many tablets being used for creativity-supporting activities? Is there a standout creative activity used most often with tablets? This MetaFAQs details the percentage of adults in 2020 using tablets for a range of creative activities (personal creativity, video creation, graphics/presentations, and creative software use) in the US, UK, Germany, and Japan.