Just how prevalent is voice assistant technology? Does the amount of devices an individual owns impact their use of Apple Siri, Google Assistant, and Amazon Alexa—and does brand loyalty play a role?
This MetaFAQs reports on the number of adults in the US who actively use a voice assistant on a smartphone, tablet, or PC, or use a voice-enabled speaker from Apple, Google, or Amazon. This is split by the voice assistant platform’s brand and the number of Apple devices they use – spanning iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
US adults with voice-enabled speakers by number of Apple devices [MetaFAQs]
When it comes to online adults who use Apple’s HomePod smart speaker, do birds of a feather flock together? The HomePod is tightly integrated with other Apple products, which benefits those who have other Apple devices.
This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod by the number of Apple devices they use – including iPhones, iPads, Macs, Watches, Apple TV set-top boxes, or HomePods. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Communication platforms – fast, now, or visible? [TUPdate]
Has the increased demand for synchronous, high-bandwidth activities—like video meetings—affected device use? Are people choosing one device over another for such activities? This TUPdate reports on synchronous and asynchronous communication levels by country alongside device type (smartphone, home PC, or tablet), activity type (phone/video calls, text message, email, and web-based group meetings), and age group. This TUPdate considers online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Voice-enabled wireless speakers by age group [MetaFAQs]
Which age groups use voice-enabled wireless speakers the most? Online Americans use wireless speakers to use voice commands with Siri or Alexa or to listen to music, and the penetration rates vary substantially by age. This MetaFAQs reports on the penetration of voice-enabled speakers by age group among adults the US. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
American Apple HomePod Users [MetaFAQs]
How popular is Apple’s HomePod voice-assistant smart speaker? Released in 2017, this smart speaker incorporates voice command using Apple Siri to connect with an Apple iPhone and Apple’s HomeKit home automation control hub. This MetaFAQs reports on the number of adults in the US who actively use at least one Apple HomePod between 2019 and 2020.
Broadened smart speaker usage in the US [MetaFAQs]
Are smart speakers going to set the tone for the future—or are they a niche tool? Smart speakers can be used for listening to music, news, phone calls, and for using voice assistants such as Amazon Alexa, Google Assistant, or Apple Siri. This MetaFAQs reports on the number of online adults in the US that use at least one smart speaker by the speaker’s brand between 2019 and 2020.
The entanglement of work activities with personal technology [TUPdate]
As the boundaries between work and home become more blurred, are more home PCs being used for work? When employees do use their home PCs for work, what devices do employees use most—and what for? This TUPdate looks at how widespread work-related activities with home PCs are among employees. It specifies each of those activities for home PCs, home desktops, and home notebooks and reports on work-related activities including email, finance, cloud storage, collaboration, meetings, calendars, calls, presentations, and videos. This TUPdate considers online adults in the US, UK, Germany, Japan, China, and India from TUP/Technology User Profile 2019 and 2020.
Purchase plans among employees working only from home [MetaFAQs]
Many employees who work only from home have plans to purchase new technology. This MetaFAQs reports on employees who work only from home who plan to purchase a desktop or mobile PC, notebook/laptop PC, desktop PC, Chromebook, tablet, smartphone, Apple iPhone, or Android Smartphone in the US, UK, Germany, Japan, China, and India in 2020.
Device type used most often for communication [MetaFAQs]
How are people keeping in touch? Which devices are used for which types of communication? Are some devices favored over others? This MetaFAQs looks at users in the US, UK, Germany, and Japan to see which types of devices (smartphones, PCs, tablets, or some combination) are used the most widely for each of a dozen communication activities including phone calls, text messaging, email, video calls, group chat/meetings, and status updates. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
The digital device divide [TUPdate]
Does cultural identity impact device use? In TUP 2020 and many earlier waves, we asked American respondents which racial or ethnic group they identify with – White/Caucasian, Black or African American, Asian, and others. We also asked respondents if they were Spanish, Hispanic, or Latino. We combined the responses into five overall categories: White/non-Hispanic, Black/non-Hispanic, Asian/non-Hispanic, Hispanic, and Other/non-Hispanic. This TUPdate reports on key device usage (smartphone, PC, tablet, or basic cell phone) by racial/ethnic/Hispanic group alongside education status, income group and household income. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.