Dan Ness – Page 6 – MetaFacts TUP Client Portal

February 16, 2024May 23, 2024

Apple’s wavering global reach among youth

Apple has historically targeted and appealed to younger adults, starting with Apple home computers. While this market segment remains vital to Apple, only a fraction of adults aged 18 to 24 across multiple countries actively use an Apple home computer. Also, the penetration rate has been wavering. Younger adults are increasingly using smartphones for many activities instead of home computers. Also, many members of this age group are changing their life circumstances, as students or in their employment status. Still, in most countries surveyed, this age group has higher market penetration than older adults.

This MetaFAQs reports on the percentage of adults actively using an Apple home computer by country (the US, Germany, the UK, Japan, and China) and age group (18-24, 25-34, 35-49, and 50+). Report [TUP_doc_2024_0216_yapt] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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February 15, 2024February 29, 2024

Most device hours are among younger workers

Worldwide, the most active users of connected devices are younger workers. The hours people use devices like smartphones, computers, and tablets ranks second among either younger adults not employed outside of the home or older adults who are employed, varying by country.

This MetaFAQs reports on the mean weekly hours that adults use connected devices by employment status and age group by country. Report [TUP_doc_2024_0215_ybus] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Work/Life Balance

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February 14, 2024April 24, 2024

Work PCs still trail home PCs even as home PC usage drops

Many more workers use a home PC than a work PC, although the trend in some countries is that some medium-sized and larger employers are providing computers. Even as home PC usage continues its decline, employed home computer users still far outnumber work PC employees.

This MetaFAQs reports on the percentage of US, German, UK, Japanese, and Chinese workers who use a home PC and an employer PC, split by employer size. Report [TUP_doc_2024_0214_hwpt] in TUP Lenses: PCs; Work/Life Balance; User Profile

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February 13, 2024February 29, 2024

Young adults strongly prefer Apple computers globally

Globally, computer users aged 18 to 24 are twice as likely as 50+ users to be using an Apple computer. Among German adults, the ratio is the most extreme – more than four times wider. Germany has been a stronghold for Windows computers as well as Android smartphone and tablets, a factor that has been changing primarily with younger Germans. In Japan, the difference by age group is not as extreme, and Apple’s overall penetration is lower across the board.

This MetaFAQs reports on the percentage of adult computer users who are using an Apple computer by age group and country. Report [TUP_doc_2024_0213_ymac] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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February 13, 2024April 24, 2024

Apple deepens its loyalty in Germany and the UK

One hallmark of Apple’s success with its technology ecosystems is the breadth of Apple products that customers use. Using the most straightforward measure of market penetration—those adults who use at least one Apple product—Apple shows stable market penetration globally and in the US, the UK, Germany, and Japan. Looking one level deeper, the share of customers using two or more Apple OS devices shows a similar pattern, a positive sign for Apple. User penetration trends in China are less optimistic.

This MetaFAQs reports on the percentage of online adults using one or more Apple OS devices—an iPhone, iPad, or MAC—and those using two or more Apple OS devices. The data is split by country. Report [TUP_doc_2024_0213_aplt] in TUP Lenses: Technology Ecosystems; PCs; Mobile Phones; Tablets

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February 12, 2024September 25, 2024

How American generations use smartphones

People continue to engrain smartphones further into their lives, relying on them for communication and many other activities. No single communication mode has reached singularity, and instead the top activities include text messaging, personal email, and even personal phone calls. Later generations have the highest regular use of social networking activity, while earlier generations are increasingly using smartphones for online shopping and banking. Video calls have only emerged as a top activity among one generational group.

This MetaFAQ reports on how Americans use smartphones. It shows the percentage of Americans doing any of the top ten smartphone activities. Further, it compares these percentages to how smartphone users use them worldwide. For Americans, it also splits these activities by generational group, identifying each group’s top ten activities and the three activities that have expanded the most since 2019. Report [TUP_doc_2024_0212_spac] in TUP Lenses: Devices; PCs; Mobile Phones; Activities; Communication

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February 11, 2024February 29, 2024

Younger–though not youngest–adults lead in device hours

Worldwide, younger adults use their connected devices for more hours than older adults. The global average is driven in large part by the youthful enthusiasm of younger upper-SES Chinese adults along with extra-active younger Germans balancing out their less-intensive, although numerous, older counterparts. While it may seem convenient to imagine that youthfulness equates to higher device activity, it is not universally true, as 25 to 34-year-olds dominate usage averages in the US, Germany, and the UK.

This MetaFAQs reports on the mean weekly hours that online adults use their smartphones, computers, and tablets split by age group and country. These results are based on the results of research on 13,498 online adults. Report [TUP_doc_2024_0211_yhrs] in TUP Lenses: Devices; User Profile

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February 11, 2024April 24, 2024

Slow declines in remote working among medium and large employers

Since 2021, the share of remote workers among medium-sized and large employers in the US, Germany, the UK, and Japan has declined. The trends among smaller employers have been less clear since remote working rates among smaller employers increased in the UK and hardly budged in the US.

This MetaFAQs reports on the percentage of online workers who work from home always or occasionally, split by employer size and country. Report [TUP_doc_2024_0211_nwft] in TUP Lenses: User Profile; Work/Life Balance

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February 10, 2024May 20, 2024

Feeling technology is moving too fast to keep up

Having the feeling that technology is like a rising escalator moving farther and farther away is more prominent among older than younger adults in the US, Germany, the UK, Japan, and China. Among each successively older group of online adults, a higher share feel that technology is moving too fast for them to keep up. The Covid pandemic gave many online users a temporary respite from feeling overwhelmed by technology, but the feeling has returned to 2021 levels.

This MetaFAQs reports on the percentage of online adults who agree with the statement, “I feel like technology is moving too fast for me to keep up,” split by country and age group. Report [TUP_doc_2024_0210_life] in TUP Lenses: User Profile

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February 9, 2024April 24, 2024

In most countries, younger adults boost any Apple iPhone market expansion

Apple’s iPhone slightly leads among American smartphone users and is approaching the halfway mark among smartphone users in the UK. However, the iPhone is losing its share in Japan, and its status in China has been mixed from 2019 through 2023. In nearly every country surveyed, the iPhone’s market penetration has been driven by younger smartphone users, while penetration rates among older smartphone users have remained relatively flat.

This MetaFAQs reports on the percentage of smartphone users using an Apple iPhone split by country and age category. Report [TUP_doc_2024_0209_ipht] in TUP Lenses: Mobile Phones; User Profile; Technology Ecosystems

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