MetaFacts TUP/Technology User Profile analysis results for subscribers
What people actively use defines their brand loyalty and the depth of an ecosystem’s penetration. This TUP analysis looks at how many adults use an Apple OS device (iPhone, iPad, Mac) split by those who acquired them personally for home use compared to those who also use one that is employer-provided.
Despite the increasing presence of navigation assistance across many devices—and cars—nearly 1 out of 5 Americans still print maps or directions.
This MetaFAQs reports on those online Americans in 2021 who print maps or directions by age group, age and gender, employment status, life stage, technology ecosystem involvement, and technology ecosystem entrenchment.
Work-related video calls had been growing in use even before the pandemic. Platforms such as Apple Facetime, and video calling services within Microsoft Teams and Zoom helped them come into regular use, even while employees have many other ways to communicate – email, text, and collaboration platforms like Slack and Microsoft Teams. Nearly between 30% and 46% of employees in the US, UK, Germany, and Japan regularly use one of their connected devices to make or receive work-related video calls. This MetaFAQs reports on the number of employees regularly using their connected devices for work-related video calls, detailing each device type used – smartphone, home PC, work PC, or tablet – by the size of their employer – <20 employees, 20-499 employees, or 500+ employees.
More and more people are listening—to their devices, that is. Over half of online adults in most countries surveyed actively use hearables products—those technology products focused on listening activities—with Japan close behind at 45% of tech users. American online adults have the highest rates of using hearables products of all countries surveyed.
This MetaFAQs reports on hearables product use by country and age group in the US, UK, Germany, and Japan in 2021. Hearables products identified included: webcams, wireless Bluetooth headsets or headphones, voice assistants, voice-enabled speakers, VR headsets, and smart displays.
Around the world, tech users are listening—to their devices, at least. Smartphones dominate listening activities, but many other devices, like PCs and tablets, also play a role. This MetaFAQs profiles all online adults who actively use their connected devices for specific listening & hearing activities. The report details which activities are being done by platform, showing how computers are used differently from smartphones or tablets. Active listeners number 209 million in the US (95% of online American adults), 54.6 million in Germany (94%), 44.2 million in the UK (94%), and 78.1 million in Japan (87%). Report [TUP_doc_2022_0129_list] in TUP Lenses: Consumer Electronics; Activities; Wearables, Hearables, Listening, and Speaking; Home Entertainment.
Game consoles get most of the attention in the gaming market. Many more online adults actively play immersive or other games using their connected devices – smartphones, tablets, or computers – than use game consoles. Outside of the US, Windows PCs outnumber smartphones as the game-playing platform of choice, especially in Germany and Japan. This TUP analysis reports on the number of online adults actively playing immersive or other games by platform type and country.
Although the pandemic increased tech use in many areas, tablet gameplay was not one of them. 2020 saw a steep drop in tablet gaming, with a slow resurgence in 2021—a stronger rebound among some groups more than others. This MetaFAQs profiles all online adults who use tablets to play games. This analysis considers online tablet game players by life stage with a look at tablet users in the United States and globally. Report [TUP_doc_2022_0127_tabl] in TUP Lenses: Tablets; Activities; User Profile; Game Consoles, Gaming PCs, and Game-Playing.
Who’s tracking their fitness? Are online Americans still using fitness trackers to count their steps—and more? 17% of all online American adults report using a wearable electronic activity tracker (like FitBit) at least once per month.
This MetaFAQs reports on Americans in 2021 who wear a fitness tracker by age group, age within gender, employment status, household size, life stage, educational attainment, home PCs, technology ecosystem involvement, and technology ecosystem entrenchment.
How have Apple Macs done in US enterprise? Are certain American enterprise employees more Apple Mac-oriented than others? Are Macs used more in certain employer roles or industries? This TUP analysis reports on the split between Apple and Windows computers by employer role and industry, as well as the trend in same-versus-mixed OS usage among employees in American organizations with 1,000 or more employees.
Do American enterprise employees use Apple Macs differently than they use Windows PCs? Are their activities different with iPads than with Android tablets, or different with iPhones than Android smartphones? This TUP analysis reports on the most unique activities by platform among American employees in organizations with 1,000 or more employees.