How different are advantaged from disadvantaged Americans in whether or not they use a PC, whether personally owned, employer-provided, for self-employment, school, or another one? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the penetration of PCs within each socioeconomic group.
American smartphone carrier brands [MetaFAQs]
Three carrier brands dominate American smartphone users. This MetaFAQs reports on the current share of smartphone brands actively used by online American adults.
Smartphone brand share by country [MetaFAQs]
The market share of actively used smartphones varies substantially by country. Apple leads where Samsung or Huawei don’t, and vice versa. This MetaFAQs reports on the share of active installed based on online adults in the US, Germany, UK, Japan, and China’s most-educated adults.
Smartwatch purchase plans
Among online Americans, purchase intentions for Apple Watches outpace those for Android Smartwatches.
For most, PCs are first for connecting
Worldwide, smartphones have grown to be the primary device used the most by nearly half of online adults. Among American adults, PC usage continues to lead, although the gap has narrowed.
Activities for PCs versus smartphones
Dan Ness, Principal Analyst, MetaFacts, September 13, 2021
Which device gets chosen for which activities?

Great expectations – of still working from home [MetaFAQs]
Employees expect to return to pre-pandemic levels. In one year (in August 2022), 13% of employees globally expect to be working from home always or the majority of the time. Among American employees, this share is 25%. In one year (in August 2022), 70% of employees globally expect to be working from home at least occasionally. Among American employees, this share is nearer to two-thirds (63%).
Profile of Apple’s active base
Apple’s customers with many Apple OS devices (iPhones, iPads, Macs) have a higher than average socioeconomic profile and use of connected devices.
Working from home – size of segments
Working from home is wholly new to some people, old hat to others, and not experienced by yet others. Seasoned workers – those who ever worked from home before the pandemic and do so now – make up the largest segment of online adults. The second-largest group is diametrically opposed – having never worked from home and not currently doing so. This MetaFAQs reports on the size of four segments by their prior and current experience of working from home.
Demographics profile of smartphone users [MetaFAQs]
While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).