Category: MetaFAQs

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Smartwatch purchase plans

Among online Americans, purchase intentions for Apple Watches outpace those for Android Smartwatches.

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For most, PCs are first for connecting

Worldwide, smartphones have grown to be the primary device used the most by nearly half of online adults. Among American adults, PC usage continues to lead, although the gap has narrowed.

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Activities for PCs versus smartphones

Users with a choice of devices choose home PCs over smartphones more often for certain entertainment and shopping activities. Conversely, users choose smartphones over home PCs for other activities such as listening to paid streaming music. This MetaFAQs reports on which activities out of over 80 activities are done with smartphones, home PCs, or game consoles versus any of the other types of devices.

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Great expectations – of still working from home [MetaFAQs]

Employees expect to return to pre-pandemic levels. In one year (in August 2022), 13% of employees globally expect to be working from home always or the majority of the time. Among American employees, this share is 25%. In one year (in August 2022), 70% of employees globally expect to be working from home at least occasionally. Among American employees, this share is nearer to two-thirds (63%).

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Working from home – size of segments

Working from home is wholly new to some people, old hat to others, and not experienced by yet others. Seasoned workers – those who ever worked from home before the pandemic and do so now – make up the largest segment of online adults. The second-largest group is diametrically opposed – having never worked from home and not currently doing so. This MetaFAQs reports on the size of four segments by their prior and current experience of working from home.

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Demographics profile of smartphone users [MetaFAQs]

While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).

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Personal devices get the work done [MetaFAQs]

Employees use personally owned home PCs for work. Well before the pandemic, this has been a widespread practice. This MetaFAQs reports on the work-related activities done with home PCs among employees that work from home and those that do not. It also compares home PC activities from the 1987 wave of TUP.

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Shifts in Apple and Windows penetration among Americans [MetaFAQs]

Apple’s PC/Mac penetration has grown while Windows has shrunk. Globally, iPhone penetration has grown as Androids have subsided – both have been stable among online Americans. Globally, iPad penetration has withdrawn as have non-Apple tablets.

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