Do American enterprise employees use Apple Macs differently than they use Windows PCs? Are their activities different with iPads than with Android tablets, or different with iPhones than Android smartphones? This TUP analysis reports on the most unique activities by platform among American employees in organizations with 1,000 or more employees.
Fun zone? The gap between game players and console use
The demand for playing games has gotten ahead of game consoles. More online adults play immersive or other games using their connected devices than regularly use a game console. The gap between what people do and what they have spells opportunity for game console makers and game makers alike. This MetaFAQs reports on the penetration rates of game consoles as compared to online adults that regularly play games using their connected devices – smartphones, computers, tablets, or game consoles. Results are reported by country and age group.
Which hearables products are in active use by Americans?
Listening and hearing activities with connected devices are widely practiced. To help, online Americans use many hearables devices: webcams, voice assistants, wireless Bluetooth headsets, smart speakers, VR headsets, or smart displays. This includes 143.9 million online American adults, or two in three (66%). This MetaFAQs reports on the active penetration rates of these audio-oriented devices split by age group and details the rapidly-changing adoption rates by life stage.
What are the major listening activities across countries?
Who’s listening? And to what? Most online adults report having used any connected device for specific listening and hearing activities within the previous month (ranging from 87-95% of online adults, depending on country). Regularly making personal phone calls dominates as the most popular listening activity in every country surveyed, and video calls have reached the halfway mark.
This MetaFAQs reports on listening activities (including phone calls, videos/movies, video calls, music/radio/podcasts, television, video games, video meetings, voice assistants, and voice memos) by country: the US, UK, Germany, and Japan in 2021.
Profile of voice assistant users
Using our voice offers the chance to get things done without typing when using a smart speaker or another connected device – smartphone, PC, or tablet. However, current usage has not reached even half of the population. This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, and Japan that regularly use a voice assistant or smart speaker, detailed by age group.
Game console use among socioeconomic groups
Just over one-third of online American adults regularly use a game console. Penetration rates vary widely between socioeconomic groups, with American IT employees having some of the highest rates and seniors aged 75 and higher having some of the lowest. This MetaFAQs reports on the penetration of game consoles by major socioeconomically advantaged and disadvantaged groups.
American game players and their technology
Playing games with connected devices is widespread among American adults, while only a subset use game-focused equipment such as gaming PCs, gaming consoles, or VR headsets. This TUPdate reports on the share of adults regularly playing immersive/video or other games using their smartphones, PCs, or tablets, comparing them to the adoption rates of game-focused equipment.
Smart speakers among young and old
How deeply have smart speakers penetrated technology users’ lives? From 2019 to 2021, has market penetration shifted very much? Which age group has adopted smart speakers more quickly and deeply than others? How different is this in the US than in the UK or Germany or Japan? This TUP analysis reports on the percentage of online adults that actively use a smart speaker.
Online banking among socioeconomic groups
Using smartphones, PCs, or other connected devices for online banking is widespread, but not ubiquitous. Fewer American adults with lower income or less educational attainment use online banking than those with higher income or technically savvy. This MetaFAQs reports on the active usage of online banking among socioeconomically disadvantaged and advantaged groups, each defined by a combination of household income, educational attainment, homeownership, ethnicity, age, employment status, racial/ethnic identity, and other factors.
Breadth of voice assistant usage
Dan Ness, Principal Analyst, MetaFacts, December 13, 2021
Actively using a voice assistant or smart speaker
- This analysis focuses on those people who are actively using a voice assistant or smart speaker
- Have used a connected device to use a voice assistant within the previous month
- Smartphone, PC, or tablet
- Have a smart speaker
- Have used a connected device to use a voice assistant within the previous month
- Base: all online adults
Active voice assistant usage by platform – US
- The overall use of a voice assistant or smart speaker has only slightly increased between 2019 and 2021
- Smart speaker usage has grown the most among American online adults, rising from 11% in 2019 to 19% in 2021
- Voice assistant usage with other connected devices has not changed markedly
- Voice assistant usage with a smartphone continues to outpace smart speaker use