Category: Activities Lenses

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Profile of Americans using gaming PCs

Dan Ness, Principal Analyst, MetaFacts, October 9, 2021

Profile of Americans using gaming PCs

  • All online American adults who regularly use a gaming PC
    • They number 25.3 million – 12% of all online American adults
    • Defined as using a “Gaming desktop or gaming notebook – designed for playing video games, such as with special video cards and extra memory”
  • Profiled by characteristics that are distinctive
    • Only profiled by those characteristics which have an index of 80 or below and 120 and above – those which are 20% above or below the average by category 
  • Expressed as market penetration – the percentage of online adults within each group
  • Distinctive characteristics profiles
    • Age, gender, age within gender
    • Employment status
    • Presence of children
    • Household size
    • Life stage (age, employment status, presence of children)
    • Number of home PCs used
    • Technology ecosystems
  • Characteristics examined and not found to be distinct
    • Educational attainment

Americans who regularly use a gaming PC by age group

  • Gaming PC users skew younger
    • Game console use is strongest among the youngest American adults – aged 18-44
    • Penetration among online Americans aged 18-44 is 19%-20%
  • Beyond age 45, the rate drops steeply
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Top activities across platforms [TUPdate]

There are certain activities that transcend form factors, such that they are popular with every type. This TUPdate identifies regular activities that are high on the list for smartphones, PCs, and tablets, those popular on two of the three, or unique to one type.

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Profile of American game console users

Dan Ness, Principal Analyst, MetaFacts, October 2, 2021

Profile of American game console users

  • All online American adults who regularly use a game console
    • They number 77 million – 35% of all online American adults
  • Profiled by characteristics that are distinctive
    • Only profiled by those characteristics which have an index of 80 or below and 120 and above – those which are 20% above or below the average by category 
  • Expressed as market penetration – the percentage of online adults within each group
  • Distinctive characteristics profiles
    • Age, age within gender
    • Employment status
    • Presence of children
    • Household size
    • Life stage (age, employment status, presence of children)
    • Number of home PCs used
    • Technology ecosystems
  • Characteristics examined and not found to be distinct
    • Educational attainment

Americans who regularly use a game console by age group

  • Game console users skew younger
    • Game console use is strongest among the youngest American adults
  • Penetration among online Americans aged 18-34 is 58%-59%
  • Beyond age 45, the rate drops steeply
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Top smartphone activities [TUPdate]

What we do defines us more than what we are carrying. This MetaFAQs profiles smartphone users by their regular activities – those which are most popular worldwide and those unique to the country. It further splits out activities into four groups: younger and older adults that are employed versus those who are not employed outside the home.

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Juggling work and devices to get things done [TUPdate]

During the pandemic, employees have scrambled to be able to work from home, often using their personal devices in lieu of employer-provided technology products. This TUPdate reports on the specific work-related activities regularly done by employees that do and don’t work from home using their smartphones, home PCs, work PCs, and tablets.

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American smartphone carrier brands [MetaFAQs]

Three carrier brands dominate American smartphone users. This MetaFAQs reports on the current share of smartphone brands actively used by online American adults.

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Smartphone brand share by country [MetaFAQs]

The market share of actively used smartphones varies substantially by country. Apple leads where Samsung or Huawei don’t, and vice versa. This MetaFAQs reports on the share of active installed based on online adults in the US, Germany, UK, Japan, and China’s most-educated adults.

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