Apple holds an important place in the market, but how many and who are the users getting new iPhones? Those with a new Apple iPhone constitute 8% of all online American adults. This MetaFAQs profiles those with a recently acquired Apple iPhone by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household size; life stage (age, employment status, presence of children); employment status; and technology ecosystem entrenchment. Report [TUP_doc_2022_0803_new_] in TUP Lenses: Devices, Mobile Phones, User Profile, Technology Ecosystems.
Profile of Americans with the oldest computers
Who’s using the oldest computers? Does the user’s age play a factor in the age of the computer? 51.5 million, or 24% of all online American adults, are using the oldest computers. This MetaFAQs profiles those using the oldest computers by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household composition; life stage (age, employment status, presence of children); and employment status. Report [TUP_doc_2022_0802_old] in TUP Lenses: PCs, Devices, User Profile.
Profile of Americans who recently acquired a computer
With increasing hybrid and remote work possibilities for many, getting a system upgrade seems to be the next inevitable step. So, who’s getting the newest computers? 14% of all online Americans, numbering 29.9 million, recently acquired a computer. This MetaFAQs profiles those with a new computer by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household composition; household size; life stage (age, employment status, presence of children); employment status; and technology ecosystem involvement. Report [TUP_doc_2022_0801_new_] in TUP Lenses: Devices, PCs, User Profile.
Profile of Americans actively using a Google assistant
Active use of voice assistants is relatively low among Americans, despite being supported by many smart devices. Less than six (15%) American online adults regularly use Google Assistant. The highest concentration of these users is middle-aged male parents.
This MetaFAQs profiles American users of Google Assistant by their demographics, including age, gender, employment status, presence of children, and life stage. It also details the number of computers regularly used and the mixture of technology ecosystems.
Profile of Americans actively using Alexa voice assistant
Being able to control one’s environment by simply speaking was well-popularized in the 1960’s through the television series Star Trek. Within the last decade, Amazon jumped in with its voice assistant and smart speaker offerings as have rivals Apple, Google, and others. Currently, only one in ten American adults regularly use Amazon Alexa. This MetaFAQs profiles American active Amazon Alexa users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, presence of children, life stage, number of home PCs used, and mix of technology ecosystems.
Profile of Americans actively using wireless item trackers
Technology consumers have stuff, lots of stuff. The expansion of wireless networks has enabled a broader mesh that promises better to locate one’s items. This MetaFAQs profiles the early adopters – the 14% of online Americans actively using wireless item trackers, detailing the critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, number of home PCs used, and mix of technology ecosystems.
Profile of Americans actively using Apple Siri voice assistant
Controlling one’s environment by simply speaking has been the stuff of science fiction for decades. Apple was an early entrant with its PlainTalk speech recognition technology on certain Macintoshes in the 1990’s. Since its renewed entrance with Apple Siri on iPhones a decade ago, active market penetration has climbed to exceed one in five online Americans. This MetaFAQs profiles American active Apple Siri users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, household size, life stage, and number of PCs used.
Work/Life Balance TUP Lens [Highlights]
With the pandemic, many more employees are working from home. This TUP Highlights Report profiles employees by how often they work from home and their expectations of the near future. It profiles them demographically, by their type of employer, their connected devices, and their work-related activities.
Highlights: Households
American households have embraced technology products and services in a big way for home entertainment, finances, shopping, and even working from home. This TUP Highlights report reports on important usage shifts and trends among American households: game consoles, smartwatches, printers, streaming music, video doorbells, VR headsets, and much more. Further, this report identifies the changes from 2019 to 2021 among socioeconomic groups that have been historically advantaged or disadvantaged. Included are the shifts in penetration rates for smartphones, PCs, home PCs, tablets, and home printers for the total market as well as within major market segments.
Highlights: PCs
PCs continue to hold a central role among online adults, especially as a substantial number work from home or find ways to stay connected. However, PC users are not all the same in the type of PC they use nor how they use them. This TUP Highlights report details the shifting market penetration of PCs, how ownership has changed, and which brands are leading. It details how often PCs are being used as well as how they are being used for everything from remote work to communication, shopping, and entertainment.