MetaFacts TUP/Technology User Profile analysis results for subscribers
Employees who have had prior experience working from home have different and more intense technology purchase plans than those who are new to working from home or that have never worked from home. This TUPdate identifies purchase plans for a selection of home office products among employees comparing their previous experience working from home.
Fifty percent more online Americans plan to buy an iPhone than an Android smartphone.
While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).
Smartphones are above the 50% mark for nearly every type of activity and for being used for the most activities within that type. Worldwide, over half of users mostly use a smartphone for communications, social networking, shopping, and graphics/imaging. PCs still form a primary platform for many shopping activities.
The growing market penetration of smartphones has been sustained and strong, and yet has not fully replaced the use of basic feature phones. This MetaFAQs reports on the penetration of both smartphones and basic feature phones among online adults in the US, Germany, UK, Japan, and among China’s most highly educated adults.
Globally, smartphone hours increased in 2020 and returned to prior levels in 2021. In the US, average weekly hours subsided with PCs while slightly increasing with smartphones and tablets.
Apple dominates most users around the world and especially in the US. However, its expansion has flattened while computer leaders Dell and HP have had their market penetration contract. Number two Samsung, having experienced modest gains in the first year of the pandemic, has since declined in part due to withering user demand, supply chain issues, and competitive pressures.
This TUPdate reports on the percentage of online Americans who are using at least one of a market leader’s products: Apple, Samsung, Dell, HP, Sony, Lenovo, Acer, ASUS, and Huawei.
Smartphone & PC purchase plans are robust. This MetaFAQs reports on the purchase plans for the next 12 months among online Americans, split by products type (PCs – desktops versus laptops/notebooks, mobile phones – iPhones versus Android, and other technology products).
In these extraordinary times of change, we have released a small number of top-line observations based on preliminary results from TUP 2021 findings. This MetaFAQs includes observations of purchase plans based on preliminary results from TUP 2021, based on over 7,500 American respondents, of which almost 5,000 respondents have any purchase plans for PCs, smartphones, tablets, printers, or wearables. (The final results will be much larger in scope–based on results from over 13,500 respondents in the US, UK, Germany, Japan, and China.) Planners of note include Americans working from home and Americans planning to purchase a tablet or wearables.
How loyal are customers to their operating systems?
This TUPdate reports on market penetration status of broad technology ecosystems—that is, how loyal (or not) customers are when it comes to their operating system. In this analysis, MetaFacts measures the market’s adoption of the three prominent operating system families: Microsoft Windows, Google Android/Chrome OS, and Apple iOS/iPadOS/MacOS.