MetaFacts TUP/Technology User Profile analysis results for subscribers
When it comes to tablet use—who uses what brand? And where are brands more popular?
This MetaFAQs measures tablet use across brands: Apple, Samsung, Huawei, Lenovo, ASUS, Google or other/not listed. This report measures the brand of the active installed base of tablets in the US, UK, Germany, Japan, China, and India from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
As smartphone use has risen over the years, other devices have not enjoyed the same growth in market penetration.
This MetaFAQs considers: How much has desktop PC penetration shifted while smartphones have grown? Where does the penetration of tablets stand? How much has the penetration of mobile PCs changed? This MetaFAQs details the penetration of smartphones, tablets, desktop PCs, and notebook/laptops PCs from 2017 through 2020 in the US, UK, Germany, and China.
How likely are iPad users to be using a Mac and/or iPhone? How much does this differ across countries?
This MetaFAQs details the market penetration of Apple Macs and iPhones among Apple iPad users and all online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Although age can play a role in device use, this is not always the case when it comes to the line between Android tablet and Apple iPad customers. Can the same be said across countries? Are iPads more deeply penetrated among younger or older adults? How have Android tablets fared among older versus younger adults?
This MetaFAQs details the market penetration of Apple iPads and Android tablets by generational age groups of online adults in the US, UK, Germany, and Japan in 2020.
Most online adults use a number of connected devices—but which are the most favored? To what extent are tablets among the most favored devices for online adults? This MetaFAQs reports on the share of online adults in 2020 that use a tablet as their primary or secondary device in the US, Germany, UK, Japan, China, and India.
How are people keeping in touch? Which devices are used for which types of communication? Are some devices favored over others? This MetaFAQs looks at users in the US, UK, Germany, and Japan to see which types of devices (smartphones, PCs, tablets, or some combination) are used the most widely for each of a dozen communication activities including phone calls, text messaging, email, video calls, group chat/meetings, and status updates. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Does cultural identity impact device use? In TUP 2020 and many earlier waves, we asked American respondents which racial or ethnic group they identify with – White/Caucasian, Black or African American, Asian, and others. We also asked respondents if they were Spanish, Hispanic, or Latino. We combined the responses into five overall categories: White/non-Hispanic, Black/non-Hispanic, Asian/non-Hispanic, Hispanic, and Other/non-Hispanic. This TUPdate reports on key device usage (smartphone, PC, tablet, or basic cell phone) by racial/ethnic/Hispanic group alongside education status, income group and household income. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.
Dan Ness, Principal Analyst, MetaFacts, December 12, 2020 Are mobile devices like smartphones, tablets, and laptops more popular among younger than older users? Is there a favorite combination among Americans – such as being mobile with only a smartphone, or instead using all three mobile devices? This MetaFAQs reports on the combinations of mobile devices…
Dan Ness, Principal Analyst, MetaFacts, December 11, 2020 Communication is a vital and regular activity for connected devices. There are many choices – email, phone calls, video calls, video meetings, group chats – and the experience is different for each type. This MetaFAQs looks at asynchronous communication activities – those where the communicators don’t need…
Dan Ness, Principal Analyst, MetaFacts, December 7, 2020 Are Smart Displays Making Any Headway? With videoconferencing entering the mainstream, and getting a recent boost during pandemic stay-at-home orders, there was a possibility that Smart Displays would get broad market acceptance. Based on our most recent research results in TUP/Technology User Profile 2020, market penetration is…