MetaFacts TUP/Technology User Profile analysis results for subscribers
Dan Ness, Principal Analyst, MetaFacts, February 22, 2017 Mobile phones dominate home-owned connected devices like the ones used by the greatest number of U.S. adults. As of our MetaFacts TUP 2016 US survey, 87% of U.S. adults used a smartphone or basic cell phone that was home-owned. Slightly trailing mobile phones, 81% of adults use…
Which comes first – Smartphone? Tablet? Notebook? For a small and steadily growing segment, the tablet comes first as the primary connected device.
Over the last three years, the share of connected adults using a tablet as their primary device has expanded. In our 2014 wave of TUP, we found that 6% of adults were using a tablet as their primary device – before a PC, mobile phone, or game console. In TUP 2015, the tablet-first rate had grown to 7% and by TUP 2016, reached 9%.
Dan Ness, Principal Analyst, MetaFacts, February 13, 2017 Wireless headsets have been available for more than a decade, and are strongest among two age and gender groups. These hearables-active groups also have above-average shares of VR Headset early adopters. The strongest segments for active hearables use include younger males – age 18-44 and youngish females…
We know you’re curious – like we are! That’s what compels us to be researchers, driven by the quest for clearer truth and actionable insights. To read more findings from MetaFacts, current subscribers can choose subjects of interest from among TUP Topics in our client portal. There you will find a full range of deliverables:…