Youthful clamor for smartwatches

Younger adults around the world are showing stronger forward interest in smartwatches than older adults. In the US, Apple Watch leads most strongly among younger than older adults. This MetaFAQs reports on the purchase plans within the coming year for smartwatches, as well as intentions detailed by Apple Watch, Android smartwatches, other smartwatches, and fitness trackers among online adults in the US, Germany, UK, and Japan.

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Work from home experience & purchase plans

Consumer sentiment for technology purchases has faltered with uncertainty around the economy. Also, many workers are unsure about their work from home status in the future.

This TUPdate reports on the purchase plans among online adults worldwide (US, Germany, UK, Japan, China) and in the US. Four types are split out based on their current work from home status and experience before the pandemic. It specifies their plans to acquire a computer, smartphone, tablet, smartwatch, item tracker, printer, smart home technology, and display/monitor.

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The abundance of technology among workers working from home

The majority of workers working from home have a range of connected devices available to use for work-related activities, although not all are employer-provided devices. The collection of devices among workers working from home is larger and more varied than those being used by workers not working from home.
This MetaFAQs details those key technology devices that are used more often by American and global (US, Germany, UK, Japan, China) workers working from home than those not working from home.

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Which is winning consumer interest – iPhone or Android smartphones?

Forward-looking interest is stronger for Apple iPhones than for Android smartphones across most countries surveyed. Apple is strongest among younger adults and adults of all ages currently working from home. This MetaFAQs reports the smartphone purchase plans for the next 12 months among online adults in the US, Germany, UK, Japan, and China.

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Smartphones achieve usage primacy

Smartphone primacy over personal computers has been reached, as activities from entertainment to productivity are more widely used. Productivity and collaboration activities were the most recent to reach the broadest usage. This MetaFAQs reports on the trend in the primacy of smartphones as compared to computers across eight classes of activities: entertainment, communication, social networking, graphics, entertainment, productivity, information, and cloud. It reports on the primary device type for each class of activity for 2019 through 2022 among adult users in the US and globally: the US, Germany, the UK, Japan, and China.

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Fading viral boost to feature phones stalls smartphone sovereignty

Smartphones have nearly reached their market saturation point. Responses to the pandemic and economy boosted the use of feature phones above their long-trending decline. This MetaFacts reports on the penetration rate of smartphones and feature phones among online adults in the US, Germany, UK, Germany, and China. It also details the overlap of smartphone and feature phone use.

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Device hours declined worldwide

During the COVID pandemic and its interruption to workplace patterns, online adults worldwide shifted how they use technology. Their total usage has declined, especially with computers. This MetaFAQs reports the four-year trend in the average weekly use of connected devices – computers, smartphones, and tablets.  

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Apple leads competitors in brand footprint dominance

Apple has continued its dominance of the brand footprint, with half of most online adults using at least one of their iPhones, Macs, or iPads. Market penetration for computer makers is shrinking.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who are using any smartphone, computer, tablet, or game console from Apple, Samsung, HP, Dell, Sony, Microsoft, Nintendo, Lenovo, Google, Acer, Asus, or LG.

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