Printers – MetaFacts TUP Client Portal

September 24, 2024November 14, 2024

Home printer market growth quadrants & long-term trends

Background:

The use of home printers has declined as a growing share of technology users increasingly transform their images, documents and interactions to digital. Furthermore, users have migrated many activities away from home computers. This TUPdate identifies the areas with the highest potential for growth and near-term acquisition of home printers.

Approach:

This research measures the active market penetration rates among global and American adults. Results are based on a survey of 13,561 online adults in the US, Germany, UK, Japan, and China, drawn and weighted to be representative of the online population. From this dataset, MetaFacts screened and profiled 6,609 respondents who are using a home printer or plan to acquire one within the next 12 months. This analysis reports on the market based on user’s current and planned use of a home printer in four quadrants: growth, replacement, holding, and uninvolved. MetaFacts also tapped into its surveys of 109,946 respondents from 2017 through 2024 to detail trends in active home printer and home computer usage. This analysis uses data on home printer brand, home printing activities, current and expected remote work status, employment status, respondent age, and home printer age.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

September 22, 2024November 6, 2024

The connection between AI-assisted activities and home printing

Background:

Home printers have been declining in market penetration and usage for years. Before the pandemic, adults worldwide relied less on home computers or home printers and more on smartphones, tablets, or, for some of the employed, work computers and work printers. With the onset of the pandemic, many employees, students, and parents turned to home printers to get their work or schooling done. Recent widespread attention to AI holds the promise of a home printing resurgence as early adopters tap into their creativity or learning using AI tools, potentially sparking renewed interest in printing their creations.

Approach:

MetaFacts surveyed 12,032 online adults in the US, Germany, UK, and Japan as part of its annual TUP/Technology User Profile 2024 study. Within the survey, along with detailing the home printers respondents regularly use, we have them report about their printing activities. They also detail the activities they regularly do with their connected devices and those they do with assistance from an AI tool. Additionally, we assess their attitudes about AI’s ability to help them be more creative or productive.

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March 29, 2024November 1, 2024

Gen Z and Millennials continue trend as most substantial consumers of print services

People find ways to get documents printed even if they don’t have access to a printer at home or in their workplace. Print services at retail outlets have been joined by online services as being one alternative. However, these services have only reached a small percentage of adults. Later generations have been the main ones to use these print services, even continuing after an early pandemic surge.

This MetaFAQs reports on the percentage of online adults who regularly use a print service: a self-serve store kiosk, retail printing outlet, and online printing service. The results are split by age generation and country: US, Germany, UK, Japan, and China. Report [TUP_doc_2024_0329_sert] in TUP Lenses: Printers; User Profile

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March 28, 2024May 20, 2024

Printer usage declines among most countries and generations with Gen Z unlikely to restart

In most countries surveyed, Gen Z began adulthood actively including printers among their technological devices. As they have matured, however, their printer usage has dropped at similar rates to millennials and Gen X. Adults in Germany have maintained the highest printer penetration rates among the countries surveyed, and those in the UK are the lowest.

This MetaFAQs reports on the percentage of online adults actively using at least one printer. This information is split by country (US, Germany, UK, Japan, China) and age generation (Gen Z, millennial, Gen X, Boomer/Silent Generation). Report [TUP_doc_2024_0328_prtt] in TUP Lenses: Printers; User Profile

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February 27, 2024February 29, 2024

Gen Z and millennials are the strongest consumers of printing services

Gen Z and millennials live life on the move, and how they print is no exception. These generations are twice as likely to use retail or online printing services as Gen X adults and four times as likely as the earlier Boomer/Silent generations.

This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who use self-service store kiosks, retail printing outlets, or online printing services, split by generational age groups. Report [TUP_doc_2024_0227_serv] in TUP Lenses: Printers; User Profile

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February 26, 2024February 29, 2024

HP printers lead active base in most countries

HP leads the active installed base of printers, ahead of other brands in nearly every country surveyed. In Japan, however, other local brands dominate.

This MetaFAQs reports on the primary printer brand of online Americans by age generation. Report [TUP_doc_2024_0226_prbr] in TUP Lenses: Printers

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February 25, 2024February 29, 2024

Boomers lead, Gen Z trails in printer use

Printers are an actively used device by the majority of online adults around the world, although they are being used more by earlier than later generations. Gen Z adults in every country surveyed except Japan have the lowest levels of regular printer usage. The Boomer/Silent generations have the highest use in every country except Japan.

This MetaFAQs reports on the percentage of online adults actively using a printer whether in their workplace, at home, school, or other location by country and age generation. Report [TUP_doc_2024_0225_prtr] in TUP Lenses: Printers; User Profile

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February 18, 2024May 20, 2024

In most countries, age is a factor explaining declining active printer use

Even the most generous measure of printer use – whether any adult has used any printer in the prior 90 days – shows a substantial decline. In most countries surveyed, the deepest drop in active printer use has been among younger adults.

This MetaFAQs reports on the percentage of online adults actively using a printer split by country (US, Germany, UK, Japan, China) and age group (18-24, 25-34, 35-49, 50+). Report [TUP_doc_2024_0218_agpt] in TUP Lenses: Printers; User Profile

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February 6, 2024March 19, 2024

American printing trends affected by employment, generation, education

As a chilling trend for the printer industry, one of the fastest growing segments among Americans is the growing percentage of those who do not use a printer at home, at their workplace, in a school or library, or anywhere else. Furthermore, Gen Z adults, often considered a forerunner of market adoption, stand out for their disadoption.

This MetaFAQs reports on the percentages of Americans based on their active printer and home printer usage in two mutually exclusive ways: those using any printer or no printer and those using a home printer or not using a home printer. We have split the results by generation – Gen Z, millennial, Gen X, Boomer, and Silent/Greatest – from 2010 through 2023. Report [TUP_doc_2024_0206_otpr] in TUP Lenses: Printers; User Profile

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February 5, 2024February 29, 2024

The unbundling of American home PCs and home printers

The unbundling of American home PCs and home printers – One of the biggest home technology shifts among American adults involves their use (or non-use) of home computers and home printers. Only a decade ago, it was widespread practice to have both a home computer and home printer, and often to buy them at the same time. That has changed dramatically, as the number of Americans using both has plummeted. Instead, there has been substantial growth in the share of Americans using only a home printer or neither a home computer nor a home printer. This shift has played out differently among Gen Z and millennial Americans than among Gen X or Silent/Greatest generations.

This MetaFAQs reports on the number and percentage of Americans by their combination of use and non-use of home computers and home printers. These are split by generational age group. Report [TUP_doc_2024_0205_core] in TUP Lenses: PCs; Printers; User Profile

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