Technology Ecosystems – Page 5 – MetaFacts TUP Client Portal

January 27, 2023March 30, 2023

Active game-players by platforms

Game consoles get most of the attention in the gaming market. Many more online adults actively play immersive or other games using their connected devices – smartphones, tablets, or computers – than use game consoles. Outside of the US, Windows PCs outnumber smartphones as the game-playing platform of choice, especially in Germany and Japan. This TUP analysis reports the number of online adults actively playing immersive or other games by platform type and country.

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December 6, 2022February 5, 2024

The only set of connected devices Americans use

Since 2018 and through the pandemic, fewer online Americans have been using computers, game consoles, feature phones, and tablets. Smartphones, already near saturation levels, have continued to increase market penetration.

Is the smartphone headed towards being the last device standing, or is there some other device combination that is more widely used?

This TUPdate looks at the market penetration of key devices – computers, smartphones, feature phones, game consoles, and tablets – among American adults. Beyond their overall penetration rates, this analysis dives deeper into identifying the device combinations used by three of four American adults, and profiling who uses them.

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November 10, 2022November 13, 2023

Windows notebook usage by socioeconomic groups

Windows laptop/notebook computers have declined in use during the pandemic, especially among traditionally disadvantaged groups of Americans. No traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. Employment status is a major factor associated with Windows laptop usage, less so than age.

This TUPdate looks at the profile of American adults who currently use a Windows laptop/notebook along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 9, 2022November 13, 2023

Apple computer usage by socioeconomic groups

Apple computers grew in usage during the pandemic, only to shrink below pre-pandemic levels. The shape and composition of the active Apple computer user base maintained relative strength among historically advantaged Americans and much less so among the traditionally disadvantaged. Advantaged Americans have been the ficklest. The skew toward younger Americans using Apple computers has flattened as older Americans increase their usage.

This TUPdate looks at the profile of American adults who currently use an Apple computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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November 7, 2022March 30, 2023

Apple Watch usage & plans by socioeconomic groups

Apple Watch usage grew during the pandemic only to shrink below pre-pandemic levels. The shape and composition of the active Apple Watch user base favors younger employed Americans. From 2018 to 2022, active usage dropped overall among historically advantaged groups and rose among those historically disadvantaged. Three historically disadvantaged sociodemographic groups – younger Black, Hispanic, and multi-racial adults – stand out for having higher than average and growing usage.

This TUPdate looks at the five-year profile of American adults who actively use an Apple Watch along several lines: the socioeconomic group they are part of, their life stage, employment status, and age. It also profiles those planning to purchase an Apple Watch in the next 12 months.

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November 6, 2022November 13, 2023

Apple notebook usage by socioeconomic groups

Apple notebook/laptop computers grew in usage during the pandemic, only to shrink to pre-pandemic levels. The shape and composition of the active Apple notebook computer user base maintained relative strength among historically advantaged Americans and much less so among the traditionally disadvantaged. The skew toward younger Americans using Apple notebooks has flattened as older Americans increase their usage.

This TUPdate looks at the profile of American adults who currently use a personally owned Apple notebook computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 29, 2022November 13, 2023

Home Apple computer usage by socioeconomic groups

Apple home computers grew in usage during the pandemic only to shrink below pre-pandemic levels. The shape and composition of the active Apple home computer user base shifted away from historically advantaged and younger Americans.

This TUPdate looks at the profile of American adults who currently use a personally owned home Apple computer along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 29, 2022February 15, 2023

American first-time and repeat buyer purchase plans

As economic shifts, supply chain issues, and the effects of the pandemic linger, Americans continue to express their interest in technology products. However, their current purchase plans are all over the map, with several vital products experiencing a collapse in buyer interest. Tablets and smartwatches are looking up, printers down, and wireless item trackers are flat as consumers reel through their ups and downs.
This MetaFAQs reports on the purchase plans of online Americans for a smartwatch, printer, smartphone (iPhone or Android), wireless item tracker, home computer, fitness tracker, or tablet. The analysis splits 1st-time buyers from repeat buyers while also reporting on the number of current users without plans and those out of the market.

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October 28, 2022February 15, 2023

Windows PC usage & plans by socioeconomic groups

Windows PCs have declined in use during the pandemic, especially among traditionally disadvantaged groups of Americans. No traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. Older employed Americans have sustained their Windows PC use while rates among Gen Z adults have plummeted.

This TUPdate looks at the profile of American adults who currently use a Windows PC along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 24, 2022February 15, 2023

Android smartphone usage & plans by socioeconomic groups

Android smartphones continue to predominate as products for lower and moderate socioeconomic groups, both active users as well as those aspiring to have newer Androids. Several traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. As overall Android smartphone penetration has dropped among Americans during the pandemic, adoption faltered the furthest among disadvantaged groups. However, two upper socioeconomic groups have higher penetration rates than five years earlier.

This TUPdate looks at the profile of American adults who currently use or intend to use an Android smartphone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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