Technology Ecosystems – Page 6 – MetaFacts TUP Client Portal

September 2, 2022September 30, 2022

Apple leads competitors in brand footprint dominance

Apple has continued its dominance of the brand footprint, with half of most online adults using at least one of their iPhones, Macs, or iPads. Market penetration for computer makers is shrinking.
This MetaFAQs reports on the percentage of online adults in the US, Germany, UK, Japan, and China who are using any smartphone, computer, tablet, or game console from Apple, Samsung, HP, Dell, Sony, Microsoft, Nintendo, Lenovo, Google, Acer, Asus, or LG.

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August 23, 2022September 30, 2022

Consumer tech sentiment weakened

Forward consumer sentiment for buying technology products has weakened substantially in the last year, impacting many products from computers to Apple Watch. This MetaFAQs reports on the change in purchase plans between 2021 and 2022 for many products: smartphones, laptops, desktops, wearables, printers, and Chromebooks.

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August 12, 2022October 12, 2022

Profile of Americans with the oldest iPhones

As iPhones continue to lead in innovation, who’s staying with the older models? Americans with the oldest iPhones make up 14% of all online American adults. This MetaFAQs profiles those with the oldest iPhones by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender, household size, educational attainment, and technology ecosystem entrenchment. Report [TUP_doc_2022_0812_old_] in TUP Lenses: Mobile Phones, Devices, User Profile, Technology Ecosystems.

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August 7, 2022October 12, 2022

Profile of Americans who recently acquired a feature phone

Out with the old, and in with the new? 6.1 million Americans (3% of all online American adults) recently upgraded to a new phone – a new feature phone and not a smartphone. This MetaFAQ profiles Americans who recently acquired a feature phone by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household size; life stage (age, employment status, presence of children); technology ecosystem involvement or entrenchment; game-playing on connected devices; use of competitive game consoles; and use of a VR headset. Report [TUP_doc_2022_0807_new_] in TUP Lenses: Mobile Phones; Technology Ecosystems; Devices; User Profile.

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August 3, 2022October 12, 2022

Profile of Americans who recently acquired an Apple iPhone

Apple holds an important place in the market, but how many and who are the users getting new iPhones? Those with a new Apple iPhone constitute 8% of all online American adults. This MetaFAQs profiles those with a recently acquired Apple iPhone by several critical demographic and behavioral factors distinctive from the average American online adult: age and gender; employment status; household size; life stage (age, employment status, presence of children); employment status; and technology ecosystem entrenchment. Report [TUP_doc_2022_0803_new_] in TUP Lenses: Devices, Mobile Phones, User Profile, Technology Ecosystems.

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July 8, 2022November 2, 2022

Profile of Americans actively using a Google assistant

Active use of voice assistants is relatively low among Americans, despite being supported by many smart devices. Less than six (15%) American online adults regularly use Google Assistant. The highest concentration of these users is middle-aged male parents.

This MetaFAQs profiles American users of Google Assistant by their demographics, including age, gender, employment status, presence of children, and life stage. It also details the number of computers regularly used and the mixture of technology ecosystems.

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July 1, 2022October 12, 2022

Profile of Americans actively using Alexa voice assistant

Being able to control one’s environment by simply speaking was well-popularized in the 1960’s through the television series Star Trek. Within the last decade, Amazon jumped in with its voice assistant and smart speaker offerings as have rivals Apple, Google, and others. Currently, only one in ten American adults regularly use Amazon Alexa. This MetaFAQs profiles American active Amazon Alexa users by several critical demographic and behavioral factors distinctive from the average American online adult: age group and age within gender, employment status, presence of children, life stage, number of home PCs used, and mix of technology ecosystems.

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June 2, 2022February 26, 2024

Highlights: Technology Ecosystems

While some device makers focus on speeds, feeds, and features, others are playing the long game to build long-term customer loyalty through ecosystems. This TUP Technology Ecosystems Highlights report reports on the size of leading technology ecosystems, which types of devices are dominating (or not), and their longer-term trends. It details the unique activities users focus on within certain ecosystems, and profiles each ecosystem’s users.

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May 27, 2022February 26, 2024

Highlights: PCs

PCs continue to hold a central role among online adults, especially as a substantial number work from home or find ways to stay connected. However, PC users are not all the same in the type of PC they use nor how they use them. This TUP Highlights report details the shifting market penetration of PCs, how ownership has changed, and which brands are leading. It details how often PCs are being used as well as how they are being used for everything from remote work to communication, shopping, and entertainment.

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May 18, 2022February 26, 2024

Highlights: Mobile Phones

This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, their regular activities, usage profile, key competitors, and purchase plans.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.