Technology Ecosystems – Page 9 – MetaFacts TUP Client Portal

November 24, 2021October 10, 2022

Paid streaming music listening among socioeconomic groups

Listening to paid streaming music grew markedly among Americans, rising from 29% of online Americans in 2019 prior to the pandemic and reaching 36% in 2021. This MetaFAQs reports on the percentage of Americans regularly using their connected devices for paid streaming music by socioeconomic group. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.

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November 18, 2021October 10, 2022

Smartphones ace out PCs among younger adults around the world

The majority of online adults are using more than one connected device – a mobile phone, PC, tablet, or game console. The device they use the most – their primary device – varies across age groups. More adults under age 35 primarily use a smartphone while those 35 and over rely on a computer. This MetaFAQs details the primary device of online adults by four age groups.

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November 3, 2021February 26, 2024

Trends in technology ecosystems

Among online Americans, Smartphones have reached the same penetration rate as PCs, partly due to some segments where PC usage has declined. Apple has propelled much of this growth, outpacing Android smartphones in nearly every segment. Windows PCs, while still dominant, have been gradually losing their lead and penetration rates among most segments. Usage of tablets has continued its slow decline, primarily due to lowered market penetration of iPads within most market segments.

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October 27, 2021October 10, 2022

Smart watch penetration among socioeconomic groups

Active use of a smartwatch grew strongly among Americans, rising from 20% of online Americans in 2018 prior to the pandemic and reaching 27% in 2021. Growth has not been uniform, however, as some groups have penetration of two-thirds where others are less than five percent. This MetaFAQs reports on the percentage of Americans regularly using a smartwatch by socioeconomic group. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.

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October 27, 2021October 6, 2022

Purchase plans for smartphones and tablets by OS, country, and age

Globally, more online adults plan to buy an iPhone than buy an Android smartphone. In purchase plans, iPads lead Android tablets even more substantially. The gap and direction vary by country and age of the respondent. This MetaFAQs reports purchase plans among online adults by device type, country, and age group.

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October 20, 2021October 10, 2022

User activities reveal ecosystem strengths

While some may argue that a smartphone is a smartphone regardless of its ecosystem, users beg to differ, as shown by their actions. This MetaFAQs profiles activity usage differences between iPhones and Android smartphones, Windows PCs, Apple Macs, and Chromebooks, and iPads, Android, and Windows tablets.

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October 15, 2021February 26, 2024

Mobile Phones TUP Lens

Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.

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October 13, 2021October 10, 2022

User profile by operating system ecosystem

Dan Ness, Principal Analyst, MetaFacts, October 13, 2021

Apple for youngest adults and Windows for the middle

Windows has the broadest overall market penetration of any OS family
- Globally, Windows is strongest among adults who are employed, in larger households, working from home, and neither the oldest nor youngest
Apple OS devices have their strongest market penetration among younger adults, especially those employed and working from home
- Apple’s global market penetration is supported in three ways: iPhones, Macs, and iPads
- The global penetration of Google OS devices is primarily supported by Android smartphones.

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October 13, 2021October 10, 2022

User profile by technology ecosystem

The major technology ecosystems have each captured different market segments. This TUP MetaFAQs report details the current market penetration of Windows, Apple OS devices, and Google OS devices by age group, and work-from-home status within the US and across the US, UK, Germany, and Japan.

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October 6, 2021December 1, 2023

Technology ecosystem device penetration by country, age, and employment status

One measure of an ecosystem’s breadth is its market penetration. This MetaFAQs splits out the percentage of online adults using major OS families and form factors – such as Windows PCs and iPhones – by country and by age and employment status.

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