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MetaFacts TUP/Technology User Profile analysis results for subscribers

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Category: User Lenses

Posted on December 6, 2021October 10, 2022

Technology profile of Black Americans aged 18-49

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans aged 18 to 49 who identify as Black or African-American – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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Posted on December 5, 2021October 10, 2022

Connected devices by life stage and country

Young parents use more tech devices than nearly any other group. Online adults use many connected devices, especially using more than one PC. Their active collection often includes a smartphone and sometimes also a tablet. This MetaFAQs reports on the average number of connected devices in active use by online adults in the US, Germany, UK, and Japan by life stage – employment status, age group, and presence of children.

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Posted on December 1, 2021October 10, 2022

Technology profile of upper-income ($150k+) American full-time employees

The COVID pandemic made clear many socioeconomic inequities between Americans, as the impact of the virus was felt differently in great part depending on their educational attainment, occupation, employment status, and other factors.
This TUPdate focuses on one segment – Americans working full-time for an employer and with a household income of $150,000 or more per year – reporting their market size and profiling their usage of connected devices, which devices they do or don’t use, how much they use them, and the intensity of changes since before the pandemic.

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Posted on December 1, 2021October 10, 2022

Average number of PCs being used among socioeconomic groups

How different are advantaged from disadvantaged Americans in how many PCs they use? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or ethnic groups? This TUP analysis reports on the number of PCs actively used within each socioeconomic group.

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Posted on November 29, 2021October 7, 2022

Technology of single American parents

During the pandemic, parents without a spouse or partner have faced extra stresses, as they deal with school closures, childcare being less available, and other similar challenges. This TUPdate investigates this socially disadvantaged group to report on their current use of technology products and services – penetration by device type, hours of usage, number of devices, and work-from-home status.

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Posted on November 25, 2021October 10, 2022

Smartphones are primary for Americans under 50 while PCs lead among the 50+

Most Americans regularly use more than one connected device – smartphones, feature phones, PCs, tablets, and game consoles. This MetaFAQs reports on the online adult’s primary device – the one they use more often than other devices – comparing adults by their age group.

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Posted on November 24, 2021October 10, 2022

Paid streaming music listening among socioeconomic groups

Listening to paid streaming music grew markedly among Americans, rising from 29% of online Americans in 2019 prior to the pandemic and reaching 36% in 2021. This MetaFAQs reports on the percentage of Americans regularly using their connected devices for paid streaming music by socioeconomic group. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.

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Posted on November 24, 2021November 1, 2024

Technology use among American IT employees

Do American IT employees lead the way in technology, at least with the tech products and services they use? This TUPdate reports on this socioeconomically and technologically advantaged group, contrasting them with the disadvantaged. The TUP results identify the penetration of device form factors within this group and other groups, as well as the number of connected devices they use, the hours they use them, and their work from home status. This TUPdate also identifies the activities this group does with their devices that is uniquely different from other advantaged, disadvantaged, and average Americans, as well as their active collection of consumer electronics and purchase plans.

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Posted on November 22, 2021November 13, 2023

Technology profile of Hispanic Americans aged 18-49

During the pandemic, socioeconomically advantaged groups changed their collection and usage of technology devices differently than historically disadvantaged groups. Age 18-49 Hispanic Americans have a higher-than-average share of technology devices than disadvantaged Americans as a group. This group has significantly increased its connected device usage between 2020 and 2021. This TUPdate reports on this group’s status and change in connected devices by type – PCs, home PCs, work PCs, smartphones, game consoles, tablets, and feature phones. It also reports their work-from-home status, hourly device usage, number of devices, and market size.

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Posted on November 18, 2021October 10, 2022

Smartphones ace out PCs among younger adults around the world

The majority of online adults are using more than one connected device – a mobile phone, PC, tablet, or game console. The device they use the most – their primary device – varies across age groups. More adults under age 35 primarily use a smartphone while those 35 and over rely on a computer. This MetaFAQs details the primary device of online adults by four age groups.

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TUP TOPICS

  • Activities
  • Age
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  • Android
  • Apple
  • Boomers
  • Commercial
  • Communication
  • Computers
  • Connected devices
  • Devices
  • Ecosystems
  • Elders
  • Employees
  • Employment status
  • Generations
  • Gen X
  • Gen Z
  • Home PCs
  • iPad
  • iPhone
  • Life stage
  • Market penetration
  • Microsoft
  • Microsoft Windows
  • Millennials
  • Mobile phones
  • Operating systems
  • Pandemic
  • PC activities
  • PCs
  • Penetration
  • Printers
  • Remote workers
  • Remote working
  • Smartphone activities
  • Smartphones
  • Sociodemographics
  • Tablets
  • Technology Ecosystems
  • Trends
  • User Profile
  • Windows
  • Work-related activities
  • Work from home

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