MetaFacts TUP/Technology User Profile analysis results for subscribers
Dan Ness, Principal Analyst, MetaFacts, October 16, 2020 Since the COVID-19 pandemic, home printers have been increasingly used for work. This growth is primarily among American adults that are neither the youngest nor the oldest. This MetaFAQs reports on the use of home printers for personal activities as well as work-related activities by age group….
Are smartphones mostly being used by higher income Americans? Is there a digital divide by ethnic/Hispanic group within upper and lower income groups? This MetaFAQs looks at the market penetration of smartphones, PCs, tablets, and feature/basic cell phones among White/non-Hispanic, Black/non-Hispanic, Asian/non-Hispanic, Hispanic, and other groups. About MetaFAQsMetaFAQs are answers to frequently asked questions about…
The home PC has been a central part of the American technology user’s world for years, and while remaining so for many, the home PC is slowly losing its primacy among some market segments.
Home PCs have been challenged by the emerging use of smartphones and tablets, not only among younger Americans. Older Americans have also rapidly adopted smartphones and are starting to discover how to use them well. Home PC makers, software developers, and service providers have worked hard to keep the home PC as a central device, or at least one that is included.
The home PC is not down and out – not by a long shot. The humble PC is in use by most online Americans. In 2020, 75% of online adults in the US actively used a home PC. From 2015 to 2019, this level was effectively flat at 80%.
Dan Ness, Principal Analyst, MetaFacts, October 7, 2020 Users of the hyper-local social network Nextdoor have developed a reputation distinct from Facebook or Instagram users. This MetaFAQs details the generational age distribution of American adults that sometimes use Nextdoor, only use Nextdoor instead of other major social networks, as well as those who actively use…
Do most female American employees use employer-provided PCs? Which employment roles have higher use than others? This MetaFAQs reports on the percentage of American female employees that regularly use an employer-provided PC or tablet, split by work desktops and work notebooks/laptops.
Does having a college education or not coupled with ethnic/Hispanic group make a difference in the market penetration of key connected devices? Do White/non-Hispanic college graduates have higher levels of device use then Black/non-Hispanic or other groups? Does this vary by device type? This MetaFAQs reports on the active penetration of smartphones, PCs, tablets, and…
Dan Ness, Principal Analyst, MetaFacts, October 2, 2020 Notebooks are designed to be light and portable. But, how many home notebooks don’t leave home? How many home notebooks aren’t used in a coffee shop, library, public place, school, or workplace? This MetaFAQs looks at the mobile activity of home-owned notebooks by the locations they are…
Is there a divide in which ethnic/Hispanic group of Americans use connected devices? Do some groups use smartphones or PCs at a higher or lower rate than others? Do tablets or feature/basic cell phones have a higher or lower penetration rate? This MetaFAQs reports on the usage of connected devices by type among online Americans…
Ageism is widespread in the tech industry. Many younger computer experts had a good laugh when a recent call went out for COBOL programmers, piling snark on classic tools as passe. That was until these relative newbies realized how many citizens would be left waiting for financial support after the recent surge in demand for unemployment checks. Younger computer experts were even more chagrined when they heard about the hiring bonuses being offered and realized they did not have relevant skills.
The pandemic has strongly impacted parents, and TUP research reports how parents are managing their home technology.