Apple has expanded into the two latest generations of online adults around the world. In every country surveyed, more than half of online adults are regularly using at least one major Apple product: an iPhone, an iPad, or a Mac. Among the earlier generations with millennials and Boomer/Silent adults, global penetration is 40%, and in the US it nears 50%.
This MetaFAQs reports on the percentage of online adults by age generation and country who are using one or more Apple devices – a smartphone, tablet, or computer. It also details how many Apple devices each age generation is using. Report [TUP_doc_2023_1207_appl] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems
IT, FIRE, and professional industries have highest remote working rates
Certain industries offer greater flexibility regarding whether employees are required to work onsite or remotely. In particular, IT (Information technology) and FIRE (finance, insurance, real estate) involve working with digital data, software, and online tools. Also, these jobs typically have less physical requirements than industries such as healthcare, manufacturing, education, or retail. Also, these technical industries are often focused on outcomes and less on being present for a certain number of hours. Furthermore, these industries have been early adopters of digital technology.
The highest rates of working remotely are among the IT/FIRE/Professional industries and lowest among Education/Government. Report [TUP_doc_2023_1205_fire] in TUP Lenses: User Profile; Work/Life Balance
Half of Gen Z Americans use a game console, unlike elders
Later generations heavily favor game consoles. Only a fourth of Gen X has embraced game consoles, while most millennials and Gen Z generations actively play with them. Console games are intriguing to these later generations for their immersion, demanding video, and the social aspect of sharing game-playing.
This MetaFAQs reports the percentage of online adults in the US, Germany, UK, Japan, and China using a game console by generation. Report [TUP_doc_2023_1203_cons] in TUP Lenses: User Profile; Activities; Game Consoles, Gaming PCs, and Game-Playing
More remote than onsite workers in some countries
Remote workers outnumber onsite workers in the US, UK, and among China’s highly-educated elite. Japan favors on-site employees due to its manufacturing focus, labor policies, and traditional work culture. Germany has similar factors to Japan’s, although has a near-equal blend of remote and onsite workers, in part a reflection of the country’s growing openness and eagerness to compete more strongly in the world economy. In the US, aspirations towards being technologically advanced, expense of commercial operations, service-oriented industries, and openness to change have combined such that more Americans work remotely than in person. Report [TUP_doc_2023_1201_remo] in TUP Lenses: User Profile; Work/Life Balance
One in three Gen Z Americans have a new PC, unlike Boomers
One in three Gen Z Americans have a new PC, unlike Boomers – Experienced generations replace PCs less frequently than newer users, especially in the US, UK, and Germany. However, Japan and China’s Gen X started with computers later. Notably, Gen Z shows a strong inclination towards using the latest computers. Report [TUP_doc_2023_1127_newp] in TUP Lenses: Devices; PCs; User Profile
Most remote workers expect remote work next year
Most remote workers expect remote work next year – In a year, most current remote workers in the US, UK, Germany, and Japan anticipate consistent home-based work. However, fewer elite Chinese workers share this expectation. Very few workers not now working remotely expect to start. Report [TUP_doc_2023_1123_fwfh] in TUP Lenses: User Profile; Work/Life Balance
Home computer use is age-skewed; whether youngest, younger, or older varies by country
Home computer use is age-skewed; whether youngest, younger, or older varies by country – Home computers are not used as readily by all age groups. There are wide age differences in most countries due to engrained habits, replacement by smartphones, and socioeconomics.
This MetaFAQs reports on the installed base of home computers among online adults in the US, UK, Germany, Japan, and China, split by user age group. Report [TUP_doc_2023_1121_pcag] in TUP Lenses: PCs; User Profile
HP has the highest printer share among nearly all American generations
HP has the highest printer share among nearly all American generations – HP leads the American online printer market, ahead of other brands in the active installed base. Among Gen Z Americans, however, there is solid competition. This MetaFAQs reports on the primary printer brand of online Americans by age generation. Report [TUP_doc_2023_1119_hppr] in TUP Lenses: Printers; User Profile
Game consoles are a youngster thing
Game consoles are a youngster thing – Using a game console to play games is much more prevalent among younger adults than older ones. That’s the case across all countries surveyed: the US, UK, Germany, Japan, and China. Adults aged 25 to 34 have similar game console usage rates to those aged 18 to 24, which reflects the continued interest and habit energy of continued, if declining, use from younger ages. Playing games often have a social aspect, as groups of younger adults convene (in person or online) to play together. It’s important to note that game-playing with connected devices is widespread across all age groups, just less so by using game consoles and more so with computers, smartphones, and tablets.
This MetaFAQs reports on the percentage of online adults actively using a game console by age group and country. Report [TUP_doc_2023_1117_cons] in TUP Lenses: User Profile; Game Consoles, Gaming PCs, and Game-Playing
Smartphone replacement sooner in the US, UK, and China, especially among later generations
Smartphone replacement sooner in the US, UK, and China, especially among later generations – Keeping smartphones fresh and new is the current practice of most online adults throughout the US, UK, and China. Half or more of the online adults in these countries acquired a smartphone within the last 18 months. Online adults in Germany and Japan, however, are keeping their smartphones longer. In these countries, nearer to three in eight online adults have phones this new. Typical German and Japanese cultural values encourage people to keep many consumer products until they are no longer functional instead of replacing them simply because there are newer ones available. Ecological and economic concerns also contribute to keeping electronics longer than average, as well as country-specific carrier agreements.
This MetaFAQs reports when smartphone users acquired their smartphone by age generation and country. Report [TUP_doc_2023_1113_spne] in TUP Lenses: Mobile Phones; User Profile