Active use of a smartwatch grew strongly among Americans, rising from 20% of online Americans in 2018 prior to the pandemic and reaching 27% in 2021. Growth has not been uniform, however, as some groups have penetration of two-thirds where others are less than five percent. This MetaFAQs reports on the percentage of Americans regularly using a smartwatch by socioeconomic group. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.
Video doorbell use among socioeconomic groups
Smart home devices such as video doorbells are a helpful indicator of technology users’ interest and acumen. This MetaFAQs reports on the penetration rates for video doorbells among socioeconomically disadvantaged and advantaged groups, each defined by a combination of homeownership, ethnicity, age, employment status, racial/ethnic identity, and other factors.
How older and younger adults use technology differently [TUPdate]
A user’s age is often used as shorthand for estimating the sophistication, eagerness, or purchase likelihood levels of adults with technology devices and services. While age does have some explanatory power, there is much more information needed for understanding. This TUPdate looks at what people do with their devices, which types of devices they use for certain activities, and how this varies by age.
Mobile Phones TUP Lens
Smartphones have rapidly, although not completely, replaced feature phones. Smartphone users have expanded their range of activities with new uses while also increasingly migrating activities from computers and tablets. This TUP Highlights Report profiles smartphones – their market penetration, user demographic profile, regular activities, usage profile, key competitors, and purchase plans.
This TUP Highlights report includes the following sections: penetration of smartphones versus feature phones, smartphone brand share, top activities for smartphones, smartphone carrier share, smartphone usage profile, trends in technology ecosystems, major activities for a market segment, and the profile of smartphone users.
Virtual reality headset use among socioeconomic groups
VR headsets have received recent attention again after more than a decade of on-again/off-again experimentation with limited market acceptance. While the overall penetration rate of actively-used VR headsets has reached 5% for the first time in 2021, usage rates vary considerably across socioeconomic groups. Having the means to acquire all that’s needed to fully enjoy VR headsets isn’t the only factor affecting adoption as even some upper-income groups are only nominally further ahead than other less advantaged groups. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.
User profile by technology ecosystem
The major technology ecosystems have each captured different market segments. This TUP MetaFAQs report details the current market penetration of Windows, Apple OS devices, and Google OS devices by age group, and work-from-home status within the US and across the US, UK, Germany, and Japan.
Samsung user profile [MetaFAQs]
Samsung’s share of the installed base varies by country and within user age groups. This MetaFAQs reports on Samsung’s share by country, age group, and employment status.
Home printer use among socioeconomic groups
Among socioeconomically advantaged groups of American online adults, the use of home printers has grown between 2018 and 2021. Nationwide, however, and especially among disadvantaged groups, home printer use has declined. This MetaFAQs reports on the active use of home printers by American socioeconomic groups. The groups being reported consider age group, employment status, household size, ethnicity, presence of children, educational attainment, and other socioeconomic factors.
Home PC penetration by socioeconomic groups
How different are advantaged from disadvantaged Americans in whether or not they use a home PC? How much has this changed since before the pandemic? How do historically socioeconomically advantaged groups such as high-income or college graduates compare to disadvantaged groups such as single parents, low-income, less-educated, elderly, or people of color? This TUP analysis reports on the penetration of home PCs within each socioeconomic group.
Smartphone usage profile [TUPdate]
Smartphones are used differently among younger than older employees as well as adults that are not employed outside the household. This TUPdate reports on each group – their weekly hours used, their unique set of activities, and their differing use of voice assistants.