Dan Ness, Principal Analyst, MetaFacts, April 17, 2020 Two out of three employees suddenly working from home are not well-supported by their employers, at least not with their technology. Among the largest US employers, 18.6 million employees working at home are doing so without a work PC. This is almost half (47%) of all US…
The second life of home PCs [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, February 6, 2020
Home PCs enjoy a longer life than in their original owners’ hands, as many are ultimately enjoyed by someone else. This is more strongly true in developed countries than in developing ones.
Generational wealth – in tech devices [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, January 24, 2020 Millennials may be getting bad press for lagging in real estate and financial investments, but they’re well invested in tech devices. Millennials use the largest number of connected devices per capita, including more than the next-younger generation – GenZ. PCs are the major device for all generations,…
Home PC trends – highlights from TUP/Technology User Profile 2019 – US [Highlights]
Home PCs are very much alive and being well-used. Home PC usage rates are stable, both in overall penetration and in the number being used. Nearly all online American adults regularly use a home PC, yet they see them differently. Younger Americans see them as adding to their entertainment, while for older adults it helps…
Favorite device combinations – less juggling [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, November 20, 2019
The favorite collections
Users vote with their fingers, demonstrating what they like by what they use. The top combination includes two devices – a notebook and smartphone and no desktop or tablet – and is actively used by nearly one in seven (14%) online adults in the US.
This is based on the four most recent waves of TUP/Technology User Profile, 2016 through 2019 waves. These were based on 7,336, 7,521, 7,886, and 8,060 US online adult representative responses, respectively.
The top five combinations are used by well over half (59%) of online Americans. All the top combinations include a smartphone, three include a desktop, three include a notebook, and two include a tablet. Four of these major combinations have remained the most widely used for the last four years.
Alone Americans – overlooked technology users? [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, June 21, 2019 Sometimes the slow-moving trends are the ones that get missed. Coupled with preconceived notions, these have the makings of blind spots. For many tech companies, single-person American households may be an overlooked market segment. Based on research by the U.S. Census and our TUP/Technology User Profile service,…
Online Privacy – A Paradoxically Divisive Feature [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, May 22, 2019 Most Americans value their privacy, although many have resigned themselves to having less, while others are taking steps to better safeguard theirs. Are privacy concerns a factor affecting the behavior or everyday Americans? Do attitudes and beliefs around privacy affect technology usage? Do Americans trust some brands…
Favorite device combinations – flexibility and juggling [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, April 26, 2019 Users vote with their fingers, demonstrating what they like by what they actually use. The top combination includes four devices – a desktop, notebook, tablet, or smartphone – and actively used by one in six (16%) of online adults in the US. This is based on the…
Are we exclusive? An update on ecosystem exclusivity, dominance, and non-exclusivity [TUPdate]
Dan Ness, Principal Analyst, MetaFacts, April 19, 2019 Do customers act on ecosystems, choosing to focus within a brand’s family for their products and services? How many technology users are exclusive, or at least favor one over another? Only one in eight (12%) of online adults around the world are truly exclusive, using products and…
How central and vital are home PCs? [TUPdate]
Home PCs users are very active, yet they don’t only stay at home on their computers. They use a wide variety of other connected devices. The majority of home PC users (82% to 95%) also use a mobile phone. Of these, smartphones dominate. It may some surprise those steeped in technology that basic cell phones/feature…