MetaFacts TUP/Technology User Profile analysis results for subscribers
Dan Ness, Principal Analyst, MetaFacts, March 15, 2019 Streaming subscriptions are popular, with 69% of online adults actively using at least one type of free or paid digital media subscription. Penetration is highest among younger than older American adults. Nearly nine in ten online adults in the US aged 18-34 use a digital media subscription….
American adults are using their connected devices as much as ever, in 2018 totaling 13 trillion hours per week with their Smartphones, PCs, Tablets, and Game Consoles. This is slightly lower than the 13.3 trillion-hour level in 2017.
This is based on the 36th wave of Technology User Profile – TUP 2018. This analysis is based on 7,886 U.S. survey respondents, 7,521 respondents in TUP 2017, and 7,336 in TUP 2016.
There has been growing media awareness and reporting about adverse social and health effects from the over-use of technology devices. These concerns have sparked the development of apps and settings to help monitor and manage screen time. Meanwhile, Americans, and indeed also adults around the world, continue to find useful and entertaining ways to integrate actively connected devices into their lives.
Dan Ness, Principal Analyst, MetaFacts, December 11, 2018 Which websites do Americans regularly visit besides Facebook? Where else are these Facebook-avoiders turning their attention? This MetaFAQs reports on online adults in the US who have not used Facebook in the prior 30 days, and details the sites they have visited. About MetaFAQs MetaFAQs are answers…
Dan Ness, Principal Analyst, MetaFacts, May 3, 2018 Millennials have been getting a bad rap lately, with pundits suggesting that they’re squandering their financial futures on avocado toast or cold brew. While our TUP study doesn’t track café treats, we’re finding robust spending on technology devices and services by millennials. Among millennials, homeowners outspend their…
Dan Ness, Principal Analyst, MetaFacts, April 10, 2018 Younger adults are moving away from Facebook, even while they continue to use other social networks. The highest share of adults actively using social networks, although not using Facebook, are adults age 18 to 24. The highest share is among males age 18 to 24, with 15%…
The number of connected adults continues to rise in the US. Based on our TUP/Technology User Profile 2017 wave, there are 212.6 million adults who regularly connect to the Internet using a PC, mobile phone, tablet, or game console. This number is up 18.9 million from the 193.8 million adults we reported in our TUP 2013 wave.
While some of the increase has come from a growing adult population, the share of adults actively connected has also grown, due in large part to the increasing use of smartphones.
The use of tablets such as Apple’s iPad has also expanded since 2013, although declined somewhat in 2017.
Dan Ness, Principal Analyst, MetaFacts, March 13, 2018 Age matters when it comes to voice assistant use, and it’s overly simplistic to say that they’re mostly being used by younger adults. Yes, there’s a strong age difference between active voice assistant users, former users, and those who’ve never even given one a try. Age by…
The number of actively connected seniors continues to rise, even while their connection rate has stalled. Also, seniors are very active with their connected devices, from PCs to tablets and smartphones.
There are more American seniors online than ever before. This is primarily due to two factors – rapid mobile phone adoption and the growing number of seniors in the U.S. population. Based on our TUP/Technology User Profile 2017 survey, nearly 44 million adults age 62 and older actively using a PC, tablet, mobile phone, or game console to connect to the Internet.
A market segment often overlooked or derided by the tech industry, seniors have been increasingly embracing technology, weaving it into the fabric of their lives.
Employees in technology roles or industries are strikingly younger than employees in other US employment roles and industries.
As released in our most recent wave of TUP/Technology User Profile 2017 – our research shows that employees in either technology-focused roles or in technology-oriented industries are much younger than the average American employee. Also, those employed in both technology roles and technology industries are the youngest of all.
Spending on technology is highest among adults with children per MetaFacts TUP research.