TUP Waves – MetaFacts TUP Client Portal

February 28, 2025March 13, 2025

Skype call forwarding its active base

Background:

Online adults have increasingly relied on a range of connected devices to stay in touch, expanding well beyond voice calls on landline phones to voice, text, chat, and video meetings. Microsoft has been involved in part with its Skype services which have evolved over time to encompass more than voice. However, most of Skype’s growth occurred before Microsoft acquired it, and since then the service has morphed into several offerings, resulting in current plans to migrate Skype users into their Microsoft Teams service.

Skype has managed to maintain a moderately sized base despite the ubiquitous rise of the smartphone, essentially free calls, and an explosion of messaging apps.

Approach:

This one-time TUP data cut profiles active users of Skype, Microsoft Teams, both services, and neither. Along with user demographics and details about how they use their technology, these statistics reveal how Skype users differ from the general online public, although with their market size in millions of adults in the US, Germany, the UK, and Japan.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.

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Usage guidelines: This document may be freely shared within and outside your organization in its entirety and unaltered. It may not be used with a generative AI system without separate licensing and express written permission. To share or quote excerpts, please contact MetaFacts.

February 20, 2025December 19, 2024

Number of printer users using refilled ink or toner by country and generation

Background:

Printer users have various options to refresh their printing supplies, from buying new cartridges, using refilling services, or refilling a tank or cartridge themselves. As printer users continue to evolve in how they use printers, their choice of printing supplies is likely to evolve and essential to monitor.

Approach:

MetaFacts surveyed 81,608 online adults in the US, Germany, UK, and Japan from 2018 through 2024 as part of its annual TUP/Technology User Profile study. Within the survey, as part of detailing the printers that respondents regularly use, we have them report on how they get ink or toner for their printers. This includes whether the ink or toner is original to the same brand as the printer, original to a different brand, refilled using their empties, refilled using someone else’s empties, or refilled by the printer users themselves.

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February 4, 2025May 9, 2025

Aging ASUS work computers due for a refresh

Background:

ASUS made its name on well-crafted yet lower-priced computers. This continues its appeal to budget-conscious employers. In the mad dash to support remote workers with adequate technology, at least among those employers who deigned to do so, a higher-than-average share turned to brands such as ASUS. With Microsoft Windows 10 support expiring, many of the ASUS computers in the installed base will need refreshing soon. However, with the prospect of higher costs spurred by challenges brought on by US tariffs, likely supply chain challenges, and general economic disruptions, employers are at a crossroads with their technology investments. Remote work patterns have remained generally unchanged since the first year of Covid lockdowns, and the expectation is that they will continue for most employers. This makes the ASUS base worthy of consideration since many will be due for replacements.

Approach:

This one-time TUP data cut profiles active employed computer users by those using ASUS versus users of any other work computer brand. We profile the age of computers in active use, a comprehensive demographic profile of current customers and usage levels in hours and breadth of activities. MetaFacts further identifies the activities conducted most often, including remote work status. Furthermore, we profile the AI attitudes and behaviors of ASUS and non-ASUS work computer users.

These results are based on the MetaFacts TUP/Technology User Profile 2024 datasets. Of these, 2,340 respondents represent employed online adults in the US, Germany, the UK, and Japan who actively use a work/employer-provided computer.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format. It also includes a topline summary.

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February 3, 2025March 25, 2025

Lenovo work computer users-a stable if unexcited group

Background:

Lenovo continues to champion the well-established ThinkPad brand of mobile computers, maintaining its reach into both commercial and consumer markets.

Many employees, especially information workers, continue working remotely, and a robust share of employers have supported them with work notebooks.

And, Lenovo has managed to attract a unique set of users and employers.

However, as Lenovo and its competitors seek to advance their offerings and delight employees – and the decision-makers who choose which computer brands and models to outfit employees with – they face the challenge that comes with a less-involved workforce.

Approach:

This one-time TUP data cut profiles active employed computer users by those using Lenovo versus users of any other work computer brand. We profile the age of computers in active use, a comprehensive demographic profile of current customers and usage levels in hours and breadth of activities. MetaFacts further identifies the activities conducted most often, including remote work status. Furthermore, we profile the AI attitudes and behaviors of Lenovo and non-Lenovo work computer users.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format. It also includes a topline summary.

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February 2, 2025March 25, 2025

Apple work computer users at a crossroads

Background:

Apple has continued to remain an underdog within the commercial computer market, with a consistently lower market share than Windows-based computers. With Apple’s growing emphasis on its own silicon and other technical innovations from displays to operating system integration, Apple has managed to maintain loyalty among employees as well as commercial IT/IS decision-makers.

The looming prospect of Microsoft withdrawing support from Windows 10, the chance to leverage AI and ML using Apple’s silicon, and to tap into the continued expansion of Apple’s footprint with its many consumer products and services presents opportunities for Apple to expand its reach into the hands of employees.

However, with the prospect of higher costs spurred by challenges brought on by US tariff uncertainty, likely supply chain challenges, and general economic disruptions, employers are at a crossroads with their technology investments. Remote work patterns have remained generally unchanged since the first year of Covid lockdowns, and the expectation is that they will continue for most employers.

Approach:

This one-time TUP data cut profiles active employed computer users by those using Apple computers versus users of any other work computer brand. We profile the age of computers in active use, a comprehensive demographic profile of current customers and usage levels in hours and breadth of activities. MetaFacts further identifies the activities conducted most often, including remote work status. Furthermore, we profile the AI attitudes and behaviors of Apple and non-Apple work computer users.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format. It also includes a topline summary.

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January 27, 2025February 18, 2025

Dell’s moribund home computer base

Background:

Home computers are not being used by the same people or in the same way as they were a few years ago. Economic shifts exacerbated by the pandemic, digital transformation, and smartphones’ ubiquity have challenged the traditional order. While the installed base of home computers continues to be dominated by a few manufacturers, including Dell, each brand’s users have a different profile than before.

Approach:

This one-time TUP data cut profiles active home computer users: both those who use Dell home computers and those who use non-Dell home computers. Starting with those who intend to refresh their PCs within specific time frames, we profile the age of PCs in active use, many other demographics, and usage levels in hours and activities. Additionally, we profile home computer users’ attitudes about AI and their use of AI tools for specific computer activities. MetaFacts further identifies the activities conducted most often, including remote work status.

These results are based on the MetaFacts TUP/Technology User Profile 2024 datasets. Of these, 7,689 respondents represent online adults in the US, Germany, the UK, and Japan who actively use a home computer.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format. It also includes a topline summary.

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January 25, 2025March 13, 2025

iPhone user base – broader and still somehow different

Background:

Apple is well known for being marketers, more so than simply being device makers. Their focus has helped them attract and retain a unique set of customers, historically earlier adopters and those of upper-socioeconomic standing. However, as Apple has continued to broaden its market to sustain growth, the “different” qualities of its active customer may diminish, causing their customer base to become less different than the average consumer.

Approach:

This one-time TUP data cut profiles smartphone users by those using an Apple iPhone versus users of any other smartphone. We provide a comprehensive demographic profile of current iPhone users’ usage levels in hours and breadth of activities. MetaFacts further identifies the activities conducted most often, including remote work status. Furthermore, we profile the AI attitudes and behaviors of iPhone and non-Apple smartphone users.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format. The results are drawn from 10,844 smartphone users across the US, Germany, the UK, and Japan. It also includes a topline summary.

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January 22, 2025February 18, 2025

Lenovo’s leading edge – in home computing

Background:

Lenovo continues to steward the well-established IBM ThinkPad brand of mobile computers, extending its reach into both commercial and consumer markets. However, the market for home notebooks/laptops has faced headwinds in recent years as consumers continue migrating their personal activities to smartphones. Also, since many employees, especially information workers, continue working remotely, many employers have supplied them with work notebooks. This has contributed to the decline of overall active home notebook use and caused challenges for Lenovo.

Approach:

This one-time TUP data cut profiles active home computer users by those using Lenovo versus users of any other home computer brand. Including users’ intentions to refresh their PCs within specific time frames, we profile the age of PCs in active use, a comprehensive demographic profile of current customers, and usage levels in hours and breadth of activities. MetaFacts further identifies the activities conducted most often, including remote work status. Furthermore, we profile the AI attitudes and behaviors of Lenovo and non-Lenovo home computer users.

The TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format. It also includes a topline summary.

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January 17, 2025May 9, 2025

Brother home printer successes may lead to future challenges

Background:

Printer users and printing shifted dramatically during the pandemic and ensuing economic changes. As many employees worked remotely for the first time, many struggled to establish a functional workspace at home, most often with little support from their employers. Students also adapted to many changes, with many shifting to virtual classrooms, including both adult and K-12 students. During this same time, the wave of digital transformation sped up, as employees and consumers alike found ways to product and share documents and information with less paper.

During these broad shifts, printer manufacturers found ways to adapt and position their offerings to unique sets of customers, many times ousting their entrenched competitors.

Approach:

For this one-time TUP data cut, MetaFacts tapped into the TUP/Technology User Profile 2024 wave to profile the users of home printers, specifically those using Brother home printers. MetaFacts also includes detailed data on user’s attitudes about AI, how they use their printers, details on their printing volume, and the printer consumables they use. In addition, MetaFacts has included their printer purchase intentions for the next 12 months.

The one-time TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.

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January 16, 2025May 9, 2025

Inertia and tradition defend Epson home printer installed base

Background:
Printer users and printing shifted dramatically during the pandemic and ensuing economic changes. As many employees worked remotely for the first time, many struggled to establish a functional workspace at home, most often with little support from their employers. Students also adapted to many changes, with many shifting to virtual classrooms, including both adult and K-12 students. During this same time, the wave of digital transformation sped up, as employees and consumers alike found ways to produce and share documents and information with less paper.

During these broad shifts, printer manufacturers found ways to adapt and position their offerings to unique sets of customers, many times ousting their entrenched competitors.

Approach:
For this one-time TUP data cut, MetaFacts tapped into the TUP/Technology User Profile 2024 wave to profile the users of home printers, specifically those using Epson home printers. MetaFacts also includes detailed data on users’ attitudes about AI, how they use their printers, details on their printing volume, and the printer consumables they use. In addition, MetaFacts has included their printer purchase intentions for the next 12 months.

The one-time TUP data cut features a set of standardized cross-tabulations from TUP/Technology User Profile 2024 in Excel format.

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