TUP Waves – Page 11 – MetaFacts TUP Client Portal

January 11, 2024March 14, 2024

Remote work rates vary by age and country

There is a global age skew towards few older adults working from home or remotely, although this pattern varies by country. In the US and Germany, the distribution is bimodal, with the highest share of not working remotely being among the youngest and oldest workers. For workers in the UK and China, the picture is different, with a stronger skew against older workers working remotely.
This MetaFAQs reports on the percentage of online workers who worked from home in the prior 30 days by age group and country. Report [TUP_doc_2024_0111_ywfh] in TUP Lenses: User Profile; Work/Life Balance

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January 10, 2024March 4, 2024

If most workers get their way, remote work is here to stay

With the onset of the pandemic, substantial numbers of workers began to work remotely from home. Over time, some workers and employers shifted arrangements to result in a wide variety of approaches, with some workers never working from home, a few always doing so, and a large number in some hybrid combinations. Countries such as Japan and China had very different public policies than the approaches taken in the US and the UK. Similarly to many citizens and their governments, workers and employers have not always seen eye-to-eye about the policies around remote work. Workers in most countries surveyed have higher expectations that they will be working remotely in the future. Workers’ expectations have not changed substantially since 2021 except for in Japan, where remote working expectations have fallen.

This MetaFAQ reports on the percentage of workers (full-time, part-time, or self-employed) and their expectation of working remotely in one year, split by country. Report [TUP_doc_2024_0110_nwft] in TUP Lenses: User Profile; Work/Life Balance

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January 9, 2024December 5, 2023

The generational divide in Apple computer usage

Apple’s marketing has long emphasized a youthful image with high design standards, factors that have most strongly appealed to younger adults. At the same time, older generations often rely on the brands and products that they are familiar with, and in the specific case of computers, this includes a higher share of Windows computers. Gen Z, in particular, has a higher share of devices that connect through social media, and they often identify themselves as being different from other generations. These and other factors make Apple computers more popular among younger adults.
This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who use an Apple computer, split by age generation. Report [TUP_doc_2024_0109_ymac] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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January 8, 2024January 31, 2024

Early generations cling to Android tablets

The tablet market has been dominated by Apple’s iPads and a hodgepodge of Google Android tablets. There is a strong positive association between a user’s smartphone operating system and that of their tablets. Google Android tablets have their strongest share among German adults, especially those in earlier generations. Gen Z adults seem to have little appetite for Google Android tablets, even within Germany.

This MetaFAQ reports on the percentage of adult tablet users using a Google Android tablet, split by country and age generation. Report [TUP_doc_2024_0108_andt] in TUP Lenses: Tablets

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January 6, 2024January 31, 2024

Used and refurbished computer market health and youth

The market for used or refurbished computers is healthy, steady, and widespread. It is a common and ongoing practice among adults in the US, Germany, UK, and Japan. There is a youthful skew, especially among younger Americans.

This MetaFAQ reports on the percentage of home PCs acquired as used or refurbished, split by country and user age group.

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January 5, 2024December 5, 2023

Renters outnumber homeowners in some countries

In the US, UK, and Japan, nearly one-third of online adults rent their dwellings while the majority own their homes. By comparison, the situation is reversed in Germany, with nearly two-thirds being renters. Governmental policies and traditions support renters more strongly in Germany than in many other countries. This has implications for technology companies that offer products that a homeowner may be more inclined to buy and install, such as smart home appliances.
This MetaFAQs reports on the percentage of online adults in each country surveyed who rent their dwelling. Report [TUP_doc_2024_0105_dwel] in TUP Lenses: User Profile; Households

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January 3, 2024September 25, 2024

Smaller employers rely on workers’ home PCs

During the pandemic, as workers began to work from home, they shifted rapidly to use whatever technology they had. Even after many employees have returned to the workplace, whether on a regular or hybrid basis, the share of workers using a home PC for work continues to outnumber those using an employer-provided PC. The trend in the gap between home and work PCs has narrowed within some sectors, namely in the US and Japan among larger employers, and remains wide among smaller employers around the world.
This MetaFAQ reports on the percentage of workers – full-time, part-time, or self-employed – who use a home PC for work-related activities as compared to those using a work PC for work-related activities, split by the size of the employer. Report [TUP_doc_2024_0103_byot] in TUP Lenses: PCs; User Profile; Activities; Work/Life Balance

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January 3, 2024December 5, 2023

Age influences printer use, although varies by country

Using a printer has a positive association with age; printer usage skews older across many countries, especially in the US and UK. One of the major factors is habit energy, as people with long experience continue to use their technology products and services in similar ways as they did in prior years. Younger adults who have grown up with mobile technology are accustomed to accessing documents and information with a device at hand, unlike the experience of older adults who have long relied on the printed word.
This MetaFAQs reports on the percentage of online adults that use a printer – employer-owned, home, or other – by country. Report [TUP_doc_2024_0103_agpr] in TUP Lenses: Printers; User Profile

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January 1, 2024March 22, 2024

Young Americans fully embrace MacBooks for the first time

Apple Mac laptops reach parity among Windows PCs among young Americans – Apple’s MacBooks have been squarley marketed towards younger adults for many years. Only in 2023 can it be said that Apple caught up to Windows, with Apple’s share of active users aged 18 to 24 having basically the same share as Microsoft’s. Apple’s growth has been taking place slowly and steadily since 2017.

This MetaFAQ reports on the percentage of adult notebook/laptop users using either an Apple or Windows notebook/laptop, detailed by age group and country. Report [TUP_doc_2024_0101_182t] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems

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December 30, 2023February 29, 2024

Younger tech domination fading to growing number of seniors

One of the fastest growing populations online, especially in the US, are adults aged 55 and up. This group exceeds 81 million Americans in 2023, up from 63 million in 2017–growth of more than 25%.

This MetaFAQs reports on the number and percentage of online adults that are aged 55 and over in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1230_sent] in TUP Lenses: User Profile

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