Apple’s continued emphasis on a youthful market continues to bear fruit. The highest penetration of Apple iPhones is among adults aged 18 to 24 across all countries surveyed. This is especially notable in Germany, where Google Android phones have dominated the market for many years. Conversely, iPhones have much lower penetration rates among adults aged 50 and up, except in the US, where rates among older adults are only somewhat lower than average.
This MetaFAQs reports on the percentage of online adults using an Apple iPhone split by age group and country. Report [TUP_doc_2023_1217_ipho] in TUP Lenses: Mobile Phones; User Profile; Technology Ecosystems
No generation is saving PCs
PC usage has declined substantially since 2017 based on the number of weekly hours users use computers. Although there has been a very slight uptick among adults in Japan and the UK, hours have dropped for most of the years from 2017 through 2023.
Millennials have maintained the highest hourly usage rates, with Gen X not far behind, although these generational groups have also substantially lowered their usage.
This MetaFAQ reports the average weekly hours online adults use PCs, including any home-owner, employer-provided, self-employer, public, or other computers for 2017 through 2023. The results are split by generational age group and country. Report [TUP_doc_2023_1217_milt] in TUP Lenses: PCs; User Profile
Generational insights into printer trends
The majority of online adults use a printer, regardless of their generational group. However, printer use has declined steadily since 2017, both in the percentage of adults regularly using a printer and in the average number of printers they use.
This MetaFAQs reports on the penetration rates and average number of printers used by online adults in the US, UK, Germany, Japan, and China, split by generational age group. Report [TUP_doc_2023_1215_prpt] in TUP Lenses: Printers; User Profile
Younger adults use recently acquired computers
In many countries, twice as many younger adults use a newer computer than older adults. This is more of a reflection of youthful enthusiasm and interest in newer technology than of the economic status of younger adults. In many countries, less than a sixth of online adults aged 50 and up use a computer acquired in the prior 12 months.
This MetaFAQs reports the percentage of online adults using a computer acquired in the previous 12 months, split by age group and country. Report [TUP_doc_2023_1215_yout] in TUP Lenses: Devices; PCs; User Profile
iPad penetration softens with few exceptions
Even as overall iPad usage penetration rates are collapsing worldwide, certain generational groups in some countries show renewed or persistent interest.
In the UK, the most tech-experienced generation – Boomers/Silent – have the highest iPad penetration rates of any generation, and higher than in years past. Also, the rate is higher than this generation in other countries surveyed.
Even Android-dominated Germany is showing a bright spot, although only among the generation with the least technology experience yet the highest exuberance, Gen Z. This group had expressed slightly higher usage before the pandemic, only to decline sharply following the onset. This group is one to watch since it may foretell some weakness for Android, which could telegraph possible switching behavior among this highly-sought generation.
The TUP data reports on the penetration of iPad users, segmented by country and age generations. Report [TUP_doc_2023_1213_ipat] in TUP Lenses: Tablets, User Profile
Workers who never work from home have an older skew in only some countries
Remote working is slightly skewed towards workers who are under the age of 40 primarily in the UK, Germany, and China. In the US and Japan, there is less of an age difference. This reflects the digital capabilities of younger adults as well as the labor practices of countries. There is a difference, however, for those who always work remotely, whereas in the US and Germany, there is a stronger skew towards older workers.
This MetaFAQs reports on how often remote workers work remotely by age group and country.
Modern communication shifts to coalesce around three modes
Communication methods have evolved over the past few decades. While landlines were once predominant, they’ve now taken a back seat. Asynchronous communication, like email, offers the advantage of connecting without simultaneous availability, often more convenient and effective. Text messaging, in particular, has experienced a significant rise, now standing as a leading communication method alongside emails.
Interestingly, while smartphones are labeled “”phones,”” their initial use leaned more toward texting than calling. However, synchronous communication methods are making a comeback on these devices. Email, text messaging, and phone calls share nearly equal user numbers, showcasing varied preferences among users.
Our communication choices often depend on reciprocation, given its two-way nature. As a result, user groups may flock together toward specific communication modes, either adopting new methods or moving away from older ones.
Later generations, specifically Gen Z, have been experimenting with alternative communication modes beyond email, texting, and phone calls, only recently returning to levels nearly as high as those before the onset of the pandemic. Earlier generations have increased their use of these three communication modes even while navigating a shift from computers to smartphones.
This TUPdate reports on the share of online adults using their connected devices for any of the three major communication activities – personal phone calls, emails, or text messages. It reports on the trends from 2017 through 2023, highlighting the shifts that took place following the onset of the pandemic. Furthermore, it details the differences in communication behaviors between generational age groups. Report [TUP_doc_2023_1212_comt] in TUP Lenses: Activities; Communication
Printer activity trends in US, Germany, UK, Japan, and China
Printer activity has declined around the world – in the US, Germany, UK, Japan, and China – even as printers are an active part of the majority of online adults. Printing activities include printing documents, web pages, reports, presentations, personal records, and even recipes. However, it’s important to note that not all online adults are actively engaged in this practice. The extent of printer usage varies considerably from one country to another, and this variation carries substantial implications for both printer manufacturers and the suppliers of consumables like ink, toner, and paper.
To provide valuable insights into this trend, we present the TUP tables 410 PRxCOUNTRY from 2017 through 2023, which offer a comprehensive overview of printer usage among online adults in five key markets: the United States, Germany, the United Kingdom, Japan, and China. This data encompasses the percentage of individuals in each country who have utilized a printer in the preceding 90 days, along with detailed information on the number of printers they have employed. Report [TUP_doc_2023_1210_prpt] in TUP Lenses: Printers
Gen Z’s lead in online teamwork may transform the workplace
Digital collaboration has expanded over a decade, with newer generations adopting online teamwork swiftly. Gen Z, especially in the US and UK, actively collaborates on personal files, more so than for work. Current workplace practices limit their broader collaboration. Yet, they might pave the way for enhanced collaborative tool usage in the future.
This MetaFAQs reports on the use of connected device to collaborate on files, splitting the activity by work-related and personal files, and splitting further into generational age groups and countries. Report [TUP_doc_2023_1209_coll] in TUP Lenses: User Profile; Activities; Work/Life Balance
UK tech buyers boost buying while China’s elites hang on
The global landscape has witnessed significant shifts in consumer purchasing behavior due to the impact of the pandemic and broader economic changes. This transformation extends to acquiring tech products such as smartphones, computers, tablets, and game consoles. With the rapid transition to remote work, many individuals proactively invested in personal computing devices to enhance their productivity rather than relying on their employers for equipment provision.
Conversely, individuals facing reduced working hours or economic uncertainty opted to postpone their tech purchases. On a global scale, the mean age of a technology user’s primary device has exhibited relative stability, averaging between 1.9 and 2.1 years old over the past five years. However, a closer examination reveals notable variations across different countries.
The affluent and highly educated among China’s population has consistently maintained access to the latest tech devices. Nevertheless, a recent delay in 2023 has cast uncertainty on their leading position, potentially aligning them with the global average in the near future. In contrast, consumers in the UK, who amidst Brexit and the pandemic deferred tech device purchases, have demonstrated a two-year consecutive uptick in acquisitions. Consequently, their average device age now ranks second among surveyed countries.
Meanwhile, online adults in Germany and Japan have displayed a penchant for holding onto their primary devices longer compared to their international counterparts. These nuanced trends offer valuable insights for technology marketers, researchers, analysts, and industry professionals seeking to navigate evolving consumer preferences and market dynamics.
This MetaFAQs reports on the mean age of the respondent’s primary device – a smartphone, computer, tablet, or game console – by country from 2018 through 2023. Report [TUP_doc_2023_1207_yeat] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets