MetaFacts TUP/Technology User Profile analysis results for subscribers
Dan Ness, Principal Analyst, MetaFacts, January 24, 2020 Millennials may be getting bad press for lagging in real estate and financial investments, but they’re well invested in tech devices. Millennials use the largest number of connected devices per capita, including more than the next-younger generation – GenZ. PCs are the major device for all generations,…
Overview Playing games is a regular activity for most adults whether using game consoles or gaming PCs, or any of their connected devices – mobile phones, tablets, or PCs. Convenience Gamers – those using only a connected device to play games – have near-equal market penetration to Dedicated Gamers – users of game consoles or…
Printing at home has changed in recent years. Printer manufacturers continue to innovate to compete and encourage broad active printer use.
This TUPdate looks at the major trends in home printing in the US and examines how users have changed in both what they print and their volume of printing. Also, it examines printing trends concerning the broadened use of mobile devices. Further, it looks into whether younger adults print more or less than older ones and whether the presence of children makes a difference.
The source for this analysis is MetaFacts TUP/Technology User Profile, with results from waves 2015 through 2019, all based on surveys of from 7,326 to 8,060 online adults in the US.
Dan Ness, Principal Analyst, MetaFacts, June 7, 2019 Americans continue to hang on to PCs as they expand their collection of actively connected devices. Instead of Tablets and Smartphones fully replacing PCs, they have added to the mix. Even so, the most-dedicated core of PC has settled to a stable size following the shift. This…
Dan Ness, Principal Analyst, MetaFacts, May 2, 2019 Will tablets go mainstream, so much so that they’re the first device consumers reach for? A persistent yet small group of Americans use their tablet more than a smartphone or PC. Are the rest missing something? Might this edge group grow? The size of the tablet-first segment…
Home consumers are moving to newer Notebook PCs, although in some countries, older ones get used longer. Getting optimum value from one’s technology investment is a laudable goal, although at odds with having the latest and greatest.
The share of online Americans using any of Facebook’s sites has dropped in the last year. The % of online adults using Facebook, Instagram, or WhatsApp, as well as any of these three, is lower than one year prior. This is based on the 2018 wave of Technology User Profile (TUP), a survey of technology users now in its 36th year.
Three in four online adults (76%) report having used Facebook in the prior 30 days, down from 84% in the prior year.
The number of connected adults continues to rise in the US. Based on our TUP/Technology User Profile 2017 wave, there are 212.6 million adults who regularly connect to the Internet using a PC, mobile phone, tablet, or game console. This number is up 18.9 million from the 193.8 million adults we reported in our TUP 2013 wave.
While some of the increase has come from a growing adult population, the share of adults actively connected has also grown, due in large part to the increasing use of smartphones.
The use of tablets such as Apple’s iPad has also expanded since 2013, although declined somewhat in 2017.
When consumers buy a home printer, they’re also buying ink for as long as they use their printer. HP has the lowest rate of US consumers using refilled ink. Of the major brands, HP has the lowest share – 16%, while Brother and Dell have the highest share, 37%. Over the last two years, this refill share has only slightly wavered.
This is based on the most recent wave of TUP/Technology User Profile, the 2017 edition.
The majority of HP’s home printer customers are using HP’s ink, and only 7% are using a replacement brand such as Office Depot or Staples.
The number of actively connected seniors continues to rise, even while their connection rate has stalled. Also, seniors are very active with their connected devices, from PCs to tablets and smartphones.
There are more American seniors online than ever before. This is primarily due to two factors – rapid mobile phone adoption and the growing number of seniors in the U.S. population. Based on our TUP/Technology User Profile 2017 survey, nearly 44 million adults age 62 and older actively using a PC, tablet, mobile phone, or game console to connect to the Internet.
A market segment often overlooked or derided by the tech industry, seniors have been increasingly embracing technology, weaving it into the fabric of their lives.