During the pandemic, as workers began to work from home, they shifted rapidly to use whatever technology they had. Even after many employees have returned to the workplace, whether on a regular or hybrid basis, the share of workers using a home PC for work continues to outnumber those using an employer-provided PC. The trend in the gap between home and work PCs has narrowed within some sectors, namely in the US and Japan among larger employers, and remains wide among smaller employers around the world.
This MetaFAQ reports on the percentage of workers – full-time, part-time, or self-employed – who use a home PC for work-related activities as compared to those using a work PC for work-related activities, split by the size of the employer. Report [TUP_doc_2024_0103_byot] in TUP Lenses: PCs; User Profile; Activities; Work/Life Balance
Young Americans fully embrace MacBooks for the first time
Apple Mac laptops reach parity among Windows PCs among young Americans – Apple’s MacBooks have been squarley marketed towards younger adults for many years. Only in 2023 can it be said that Apple caught up to Windows, with Apple’s share of active users aged 18 to 24 having basically the same share as Microsoft’s. Apple’s growth has been taking place slowly and steadily since 2017.
This MetaFAQ reports on the percentage of adult notebook/laptop users using either an Apple or Windows notebook/laptop, detailed by age group and country. Report [TUP_doc_2024_0101_182t] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems
Younger tech domination fading to growing number of seniors
One of the fastest growing populations online, especially in the US, are adults aged 55 and up. This group exceeds 81 million Americans in 2023, up from 63 million in 2017–growth of more than 25%.
This MetaFAQs reports on the number and percentage of online adults that are aged 55 and over in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1230_sent] in TUP Lenses: User Profile
Remote workers continue using devices for the most hours
Workers who work from home even part of the time use connected devices for more hours than those workers who never work remotely. The gap in hours is substantial, nearly 50% higher among American remote workers and even higher among those in Germany, Japan, and the UK.
In addition to direct productivity gains by reducing time for commuting and preparing to be in a workplace, remote workers can also spend more time using devices to do their work and to communicate and collaborate with others. Also, the occupations with higher rates of remote work tend to be information-based. Conversely, those workers who never work remotely often have occupations that require an in-person presence, which may preclude the use of connected devices.
This MetaFAQ reports the average (mean) number of weekly device hours among workers in the US, Germany, UK, Japan, and China, with devices including work computers, home computers, smartphones, and tablets. Report [TUP_doc_2023_1229_prot] in TUP Lenses: Devices; User Profile; Work/Life Balance
Apple Grows as 1st Device, Especially Among Gen Z
Apple cannot claim to be the dominant primary device of adults in the US, Germany, the UK, Japan, or China. However, among Gen X adults, Apple has the clear majority, and the percentage using an iOS, iPadOS, or MacOS device has been growing. Other generational age groups – millennials, Gen X, and the Boomer/Silent generations – have also increased their share primarily using an Apple OS device.
This MetaFAQ reports on the percentage of online adults using an Apple OS device – an iPhone with iOS, an iPad with iPadOS, or an Apple computer with MacOS – split by country and generational age group. Report [TUP_doc_2023_1225_gent] in TUP Lenses: PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems
American and German household size associated with device newness
Americans and Germans in larger households tend to have newer devices than those in smaller households, a trend that has been forming since 2019. For example, the average age of an American adult’s primary device in households with four or more people is 1.7 years, a full year newer than the age in 2018. Similarly, among adults in larger households in Germany, the current device age is 1.9 years versus three years in 2018. There’s less difference in the UK, Japan, and China.
This MetaFAQ reports on the average (mean) age of the primary device in active use – smartphone, feature phone, computer, tablet, or game console. The averages are split by country and household size. Report [TUP_doc_2023_1222_famt] in TUP Lenses: Devices; User Profile; Households
More employees in larger companies use a work printer
Workers in smaller businesses are less likely to use a work printer than employees in larger firms. Worldwide, medium-sized firms have the highest rate of work printing, while in the US the rates are similar between medium-sized and large firms.
This MetaFAQ reports on the percentage of workers who actively use a work/self-employed printer, split by the size of the employer. Report [TUP_doc_2023_1220_wprt] in TUP Lenses: Printers; User Profile
Smartwatch valleys and peaks
Smartwatches are an important product category in their own right and also a barometer for a complete picture of the active breadth of technology ecosystems. Smartwatches, primarily from Apple or using the Android environment, form a sizable market share, in active use by one-ninth to one-fourth of online adults in the US, Germany, the UK, and Japan. Gen Z and millennial adults are leading their use. The Boomer/Silent generations have a small but quickly growing share. Looking ahead, purchase plans are not substantial, although they describe a reasonable replacement market.
This MetaFAQs reports on the market penetration of smartwatches, split by generational age group, Apple and Android, and country. Report [TUP_doc_2023_1218_wret] in TUP Lenses: Consumer Electronics; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking
No generation is saving PCs
PC usage has declined substantially since 2017 based on the number of weekly hours users use computers. Although there has been a very slight uptick among adults in Japan and the UK, hours have dropped for most of the years from 2017 through 2023.
Millennials have maintained the highest hourly usage rates, with Gen X not far behind, although these generational groups have also substantially lowered their usage.
This MetaFAQ reports the average weekly hours online adults use PCs, including any home-owner, employer-provided, self-employer, public, or other computers for 2017 through 2023. The results are split by generational age group and country. Report [TUP_doc_2023_1217_milt] in TUP Lenses: PCs; User Profile
Generational insights into printer trends
The majority of online adults use a printer, regardless of their generational group. However, printer use has declined steadily since 2017, both in the percentage of adults regularly using a printer and in the average number of printers they use.
This MetaFAQs reports on the penetration rates and average number of printers used by online adults in the US, UK, Germany, Japan, and China, split by generational age group. Report [TUP_doc_2023_1215_prpt] in TUP Lenses: Printers; User Profile