TUP 2019 – Page 9 – MetaFacts TUP Client Portal

October 28, 2022February 15, 2023

Windows PC usage & plans by socioeconomic groups

Windows PCs have declined in use during the pandemic, especially among traditionally disadvantaged groups of Americans. No traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. Older employed Americans have sustained their Windows PC use while rates among Gen Z adults have plummeted.

This TUPdate looks at the profile of American adults who currently use a Windows PC along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 27, 2022November 13, 2023

Home Windows PC usage by socioeconomic groups

Fewer Americans actively use a home Windows PC than in 2018 before the pandemic. With each passing year, Americans in nearly every sociodemographic group have reduced their active use of a Windows PC home computer. Seniors and traditionally advantaged Americans stand out for having the highest penetration rates.

This TUPdate looks at the profile of American adults who currently use a personally owned home Windows PC along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 26, 2022February 15, 2023

Basic feature phone usage by socioeconomic groups

While smartphones get most of the market attention, during the last five years with the pandemic, a surging group of Americans returned to using feature phones. The resurgence took place among both upper and lower socioeconomic groups. While younger Gen Z are often typecast as using only the newest technologies, such as smartphones, economic realities have contributed to the temporary growth in feature phone usage.

This TUPdate looks at the profile of American adults who currently use a feature phone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 25, 2022November 13, 2023

Home notebook/laptop computer usage & plans by socioeconomic groups

Home notebooks became a darling of the pandemic as many Americans began working at home. After a surge, market penetration rates have dropped to pre-pandemic levels or below.

Historically disadvantaged groups have had the furthest retreat from regular home notebook use.

Looking ahead, the strongest purchase intentions are among older Adults – Millennials and Gen X. Fewer Gen Z adults are embracing computers, whether fixed or mobile, and Boomers are sticking with the ones they already have.

This TUPdate looks at the profile of American adults who currently use or intend to use a personally owned home notebook/laptop along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 24, 2022February 15, 2023

Android smartphone usage & plans by socioeconomic groups

Android smartphones continue to predominate as products for lower and moderate socioeconomic groups, both active users as well as those aspiring to have newer Androids. Several traditionally disadvantaged groups have higher market penetration rates than those historically advantaged. As overall Android smartphone penetration has dropped among Americans during the pandemic, adoption faltered the furthest among disadvantaged groups. However, two upper socioeconomic groups have higher penetration rates than five years earlier.

This TUPdate looks at the profile of American adults who currently use or intend to use an Android smartphone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 23, 2022November 13, 2023

iPhone usage & plans by socioeconomic groups

The Apple iPhone continues to be a product for upper socioeconomic groups, both active users as well as those aspiring to have newer iPhones. Traditionally advantaged groups have higher iPhone market penetration rates than those historically disadvantaged. During the pandemic, iPhone adoption faltered among disadvantaged groups, with 2022 showing a return to broadening penetration.

This TUPdate looks at the profile of American adults who currently use or intend to use an iPhone along several lines: the socioeconomic group they are part of, their life stage, employment status, and age.

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October 21, 2022November 10, 2022

Declining computer use among employees

Employees are more likely to be using a smartphone than either a home or work computer, as computer use has declined over the last four years. Global and US employees are also more likely to be using a home computer than one provided by an employer. Computer use is especially higher among older than younger employees, particularly those using a home computer.
This MetaFAQs reports on the penetration of a smartphone, computer, home computer, work/employer-provided computer, or tablet among employees in the US and those in the US, Germany, UK, Japan, or China. Trending data spans 2019 through 2022.

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October 7, 2022September 28, 2023

Shift in employee device hours and devices

Since the start of the pandemic, employees have needed to make tremendous changes. Employees in information-focused occupations and those needing to shift how they communicate relied on their connected devices to get work done. A growing number of employees lost access to an employer-provided computer. Many turned to using home computers for work, while yet others turned more often to their smartphones. Despite the challenges and changes, employees worldwide have managed to use their collection of devices for as many total hours while simultaneously using fewer devices.

This MetaFAQs reports on the usage levels of connected devices – smartphones, work computers, home computers, and tablets among employees in the US, Germany, UK, Japan, and China. Trending data spans from 2019 through 2022.

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September 22, 2022October 7, 2022

Seniors drive growth in ranks of online Americans

The number and share of online Americans continues to grow, with the youngest Americans having the highest percentage actively online. However, the fastest-growing age group of online Americans are aged 65 and up.

This MetaFAQs reports on the number of Americans who are offline or online by age group. It reports the number, penetration, and year-to-year growth by age group from 2018 to 2022.

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September 21, 2022October 2, 2022

Windows and Apple computers decline in use while iPhone and Androids battle

Online adults around the world have continued to use fewer devices than in the past. Computers have been declining in use both in numbers and overall market penetration. Windows PCs have continued their trend of being used by fewer adults, as smartphones grow in their breadth of usage. This MetaFAQs reports on the percentage of online adults using Windows PCs, Apple Macs, Apple iPhones, Android smartphones, Apple iPads, Android tablets, and Windows tablets.

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