TUP 2023 – Page 10 – MetaFacts TUP Client Portal

January 13, 2024September 25, 2024

Gen Z and millennial voices are heard, by assistants

Voice commands preceded the hype of AI with the promise that technology users would be able to get things done with their voices. Market reception was robust initially, then sagged, and has since returned to moderate levels among certain age groups. A skew toward higher market penetration among younger adults is apparent in the US and UK but less in Germany and China.
This MetaFAQs reports on the percentage of online adults who use a voice assistant through their primary connected device – a smartphone, computer, tablet, or game console, divided by age group and country. Report [TUP_doc_2024_0113_yvoi] in TUP Lenses: Mobile Phones; Consumer Electronics; User Profile; Activities; Technology Ecosystems; Wearables, Hearables, Listening, and Speaking

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January 12, 2024March 1, 2024

Employee PC hours sag, although IT/FIRE/Professional industries still lead

Employees in IT/FIRE/Professional use computers for the most hours – Many employees rely on PCs to get their work done, whether it’s using intensive software tailored to their profession or generic software used across many industries. The most intensive use of PCs among employees is within the IT/FIRE/Professional industries, those jobs that include Information Technology, Finance, Insurance, Real Estate, or professions such as legal, medical, or others. Other industries, such as the Service industries, account for the largest total PC hours mostly due to the many employees within their ranks. Across nearly all industries and countries surveyed, PC hours among employees has been declining.

This MetaFAQ reports on the mean and total number of weekly hours employees use PCs, split by industry group and country, detailing the trend from 2020 through 2023. Report [TUP_doc_2024_0104_firt] in TUP Lenses: Devices; User Profile

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January 11, 2024February 1, 2024

A large and growing share of online adults live alone

Many technology services have focused efforts on gaining subscriptions among families, including offering family plans that specifically reward households with many members. A sizable and growing share of the online population is excluded from those offers due to the growing share of adults living alone. In every country surveyed from 2017 to 2023, the share of online adults with only one person in the households is higher than ever.

This MetaFAQ reports on the percentage of online adults who live in a household of only one person, split by country: US, Germany, UK, Japan, and China’s and India’s upper-socioeconomic adults. Report [TUP_doc_2024_0111_alot] in TUP Lenses: User Profile; Households

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January 11, 2024March 14, 2024

Remote work rates vary by age and country

There is a global age skew towards few older adults working from home or remotely, although this pattern varies by country. In the US and Germany, the distribution is bimodal, with the highest share of not working remotely being among the youngest and oldest workers. For workers in the UK and China, the picture is different, with a stronger skew against older workers working remotely.
This MetaFAQs reports on the percentage of online workers who worked from home in the prior 30 days by age group and country. Report [TUP_doc_2024_0111_ywfh] in TUP Lenses: User Profile; Work/Life Balance

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January 10, 2024March 4, 2024

If most workers get their way, remote work is here to stay

With the onset of the pandemic, substantial numbers of workers began to work remotely from home. Over time, some workers and employers shifted arrangements to result in a wide variety of approaches, with some workers never working from home, a few always doing so, and a large number in some hybrid combinations. Countries such as Japan and China had very different public policies than the approaches taken in the US and the UK. Similarly to many citizens and their governments, workers and employers have not always seen eye-to-eye about the policies around remote work. Workers in most countries surveyed have higher expectations that they will be working remotely in the future. Workers’ expectations have not changed substantially since 2021 except for in Japan, where remote working expectations have fallen.

This MetaFAQ reports on the percentage of workers (full-time, part-time, or self-employed) and their expectation of working remotely in one year, split by country. Report [TUP_doc_2024_0110_nwft] in TUP Lenses: User Profile; Work/Life Balance

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January 9, 2024December 5, 2023

The generational divide in Apple computer usage

Apple’s marketing has long emphasized a youthful image with high design standards, factors that have most strongly appealed to younger adults. At the same time, older generations often rely on the brands and products that they are familiar with, and in the specific case of computers, this includes a higher share of Windows computers. Gen Z, in particular, has a higher share of devices that connect through social media, and they often identify themselves as being different from other generations. These and other factors make Apple computers more popular among younger adults.
This MetaFAQs reports on the percentage of online adults in the US, UK, Germany, Japan, and China who use an Apple computer, split by age generation. Report [TUP_doc_2024_0109_ymac] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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January 8, 2024January 31, 2024

Early generations cling to Android tablets

The tablet market has been dominated by Apple’s iPads and a hodgepodge of Google Android tablets. There is a strong positive association between a user’s smartphone operating system and that of their tablets. Google Android tablets have their strongest share among German adults, especially those in earlier generations. Gen Z adults seem to have little appetite for Google Android tablets, even within Germany.

This MetaFAQ reports on the percentage of adult tablet users using a Google Android tablet, split by country and age generation. Report [TUP_doc_2024_0108_andt] in TUP Lenses: Tablets

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January 6, 2024January 31, 2024

Used and refurbished computer market health and youth

The market for used or refurbished computers is healthy, steady, and widespread. It is a common and ongoing practice among adults in the US, Germany, UK, and Japan. There is a youthful skew, especially among younger Americans.

This MetaFAQ reports on the percentage of home PCs acquired as used or refurbished, split by country and user age group.

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January 5, 2024December 5, 2023

Renters outnumber homeowners in some countries

In the US, UK, and Japan, nearly one-third of online adults rent their dwellings while the majority own their homes. By comparison, the situation is reversed in Germany, with nearly two-thirds being renters. Governmental policies and traditions support renters more strongly in Germany than in many other countries. This has implications for technology companies that offer products that a homeowner may be more inclined to buy and install, such as smart home appliances.
This MetaFAQs reports on the percentage of online adults in each country surveyed who rent their dwelling. Report [TUP_doc_2024_0105_dwel] in TUP Lenses: User Profile; Households

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January 3, 2024September 25, 2024

Smaller employers rely on workers’ home PCs

During the pandemic, as workers began to work from home, they shifted rapidly to use whatever technology they had. Even after many employees have returned to the workplace, whether on a regular or hybrid basis, the share of workers using a home PC for work continues to outnumber those using an employer-provided PC. The trend in the gap between home and work PCs has narrowed within some sectors, namely in the US and Japan among larger employers, and remains wide among smaller employers around the world.
This MetaFAQ reports on the percentage of workers – full-time, part-time, or self-employed – who use a home PC for work-related activities as compared to those using a work PC for work-related activities, split by the size of the employer. Report [TUP_doc_2024_0103_byot] in TUP Lenses: PCs; User Profile; Activities; Work/Life Balance

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