TUP 2023 – Page 11 – MetaFacts TUP Client Portal

January 3, 2024December 5, 2023

Age influences printer use, although varies by country

Using a printer has a positive association with age; printer usage skews older across many countries, especially in the US and UK. One of the major factors is habit energy, as people with long experience continue to use their technology products and services in similar ways as they did in prior years. Younger adults who have grown up with mobile technology are accustomed to accessing documents and information with a device at hand, unlike the experience of older adults who have long relied on the printed word.
This MetaFAQs reports on the percentage of online adults that use a printer – employer-owned, home, or other – by country. Report [TUP_doc_2024_0103_agpr] in TUP Lenses: Printers; User Profile

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January 1, 2024March 22, 2024

Young Americans fully embrace MacBooks for the first time

Apple Mac laptops reach parity among Windows PCs among young Americans – Apple’s MacBooks have been squarley marketed towards younger adults for many years. Only in 2023 can it be said that Apple caught up to Windows, with Apple’s share of active users aged 18 to 24 having basically the same share as Microsoft’s. Apple’s growth has been taking place slowly and steadily since 2017.

This MetaFAQ reports on the percentage of adult notebook/laptop users using either an Apple or Windows notebook/laptop, detailed by age group and country. Report [TUP_doc_2024_0101_182t] in TUP Lenses: Devices; PCs; User Profile; Technology Ecosystems

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December 30, 2023February 29, 2024

Younger tech domination fading to growing number of seniors

One of the fastest growing populations online, especially in the US, are adults aged 55 and up. This group exceeds 81 million Americans in 2023, up from 63 million in 2017–growth of more than 25%.

This MetaFAQs reports on the number and percentage of online adults that are aged 55 and over in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1230_sent] in TUP Lenses: User Profile

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December 29, 2023January 9, 2024

Remote workers continue using devices for the most hours

Workers who work from home even part of the time use connected devices for more hours than those workers who never work remotely. The gap in hours is substantial, nearly 50% higher among American remote workers and even higher among those in Germany, Japan, and the UK.

In addition to direct productivity gains by reducing time for commuting and preparing to be in a workplace, remote workers can also spend more time using devices to do their work and to communicate and collaborate with others. Also, the occupations with higher rates of remote work tend to be information-based. Conversely, those workers who never work remotely often have occupations that require an in-person presence, which may preclude the use of connected devices.

This MetaFAQ reports the average (mean) number of weekly device hours among workers in the US, Germany, UK, Japan, and China, with devices including work computers, home computers, smartphones, and tablets. Report [TUP_doc_2023_1229_prot] in TUP Lenses: Devices; User Profile; Work/Life Balance

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December 27, 2023February 22, 2024

Apple’s uneven global reach among youth

Apple has a history of marketing towards younger people or those aspiring to have a more youthful image. That has borne fruit, as demonstrated by the higher penetration rates of Apple products and services. Apple’s line of Macintosh computers acquired with personal funds for home use has higher penetration rates among younger adults than among older ones. However, this pattern is not true across all countries surveyed.
This MetaFAQs reports on the percentage of online adults using an Apple home computer within age groups in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1227_yapl] in TUP Lenses: PCs; User Profile; Technology Ecosystems

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December 25, 2023January 18, 2024

Apple Grows as 1st Device, Especially Among Gen Z

Apple cannot claim to be the dominant primary device of adults in the US, Germany, the UK, Japan, or China. However, among Gen X adults, Apple has the clear majority, and the percentage using an iOS, iPadOS, or MacOS device has been growing. Other generational age groups – millennials, Gen X, and the Boomer/Silent generations – have also increased their share primarily using an Apple OS device.

This MetaFAQ reports on the percentage of online adults using an Apple OS device – an iPhone with iOS, an iPad with iPadOS, or an Apple computer with MacOS – split by country and generational age group. Report [TUP_doc_2023_1225_gent] in TUP Lenses: PCs; Mobile Phones; Tablets; User Profile; Technology Ecosystems

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December 24, 2023March 14, 2024

Remote work arrangement trends in key countries

Nearly as many working adults regularly work remotely as those who never work remotely, at least in the US, Germany, and the UK. In Japan, a declining share works remotely in a hybrid arrangement or never works remotely.

This MetaFAQ reports on the remote work arrangements for working adults in the US, UK, Germany, Japan, and China, splitting out hybrid arrangements from those workers who never or always work remotely. Report [TUP_doc_2023_1224_amwt] in TUP Lenses: User Profile; Work/Life Balance

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December 23, 2023December 5, 2023

More workers use a home computer than a work computer

More workers worldwide use a home computer than a computer provided by their employer. Many factors contribute to this. Only a portion of workers are in occupations that require computer use. Also, the rapid onset of the pandemic forced many workers to work remotely before their employers could respond by supplying an adequate set of technology products. So, many employees put their existing technology to work to get their jobs done remotely. While some employers embraced the practice of BYOD – bring your own device – others chose to supply workers with technology devices that would help support the employer’s confidential corporate information. Decisions about remote work policies and the subsequent provision of in-home technology are still evolving.
This MetaFAQs reports on the average (mean) number of home computers and work/self-employed computers in active use by workers in five countries: the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1223_hwpc] in TUP Lenses: PCs; Work/Life Balance

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December 22, 2023January 18, 2024

American and German household size associated with device newness

Americans and Germans in larger households tend to have newer devices than those in smaller households, a trend that has been forming since 2019. For example, the average age of an American adult’s primary device in households with four or more people is 1.7 years, a full year newer than the age in 2018. Similarly, among adults in larger households in Germany, the current device age is 1.9 years versus three years in 2018. There’s less difference in the UK, Japan, and China.

This MetaFAQ reports on the average (mean) age of the primary device in active use – smartphone, feature phone, computer, tablet, or game console. The averages are split by country and household size. Report [TUP_doc_2023_1222_famt] in TUP Lenses: Devices; User Profile; Households

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December 21, 2023December 5, 2023

Apple edge: loyal customers

Apple has attracted a substantial base of loyal and highly involved customers. One measure of any company’s most loyal customers is those with many devices within a given ecosystem. In Apple’s case, as with Microsoft Windows, or Google’s Android or ChromeOS, this measure is based on the number of Apple products they actively use, such as an iPhone, iPad, or Mac. Apple’s technology ecosystem is one of Apple’s key differentiators, which promises to provide extra benefits to users of more than one Apple product. Potential benefits include smoother interoperability and a more consistent user experience. However, some market segments have limited control over the types of devices they use or they are using fewer devices in a quest for simplicity or economy.
This MetaFAQs reports on the number of online adults across five countries using two or more Apple devices: iPhone, iPad, or Mac. Report [TUP_doc_2023_1221_apl2] in TUP Lenses: Technology Ecosystems

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