MetaFacts TUP/Technology User Profile analysis results for subscribers
TUP 2023-the 41st wave
Most remote workers expect remote work next year – In a year, most current remote workers in the US, UK, Germany, and Japan anticipate consistent home-based work. However, fewer elite Chinese workers share this expectation. Very few workers not now working remotely expect to start. Report [TUP_doc_2023_1123_fwfh] in TUP Lenses: User Profile; Work/Life Balance
Home computer use is age-skewed; whether youngest, younger, or older varies by country – Home computers are not used as readily by all age groups. There are wide age differences in most countries due to engrained habits, replacement by smartphones, and socioeconomics.
This MetaFAQs reports on the installed base of home computers among online adults in the US, UK, Germany, Japan, and China, split by user age group. Report [TUP_doc_2023_1121_pcag] in TUP Lenses: PCs; User Profile
HP has the highest printer share among nearly all American generations – HP leads the American online printer market, ahead of other brands in the active installed base. Among Gen Z Americans, however, there is solid competition. This MetaFAQs reports on the primary printer brand of online Americans by age generation. Report [TUP_doc_2023_1119_hppr] in TUP Lenses: Printers; User Profile
Game consoles are a youngster thing – Using a game console to play games is much more prevalent among younger adults than older ones. That’s the case across all countries surveyed: the US, UK, Germany, Japan, and China. Adults aged 25 to 34 have similar game console usage rates to those aged 18 to 24, which reflects the continued interest and habit energy of continued, if declining, use from younger ages. Playing games often have a social aspect, as groups of younger adults convene (in person or online) to play together. It’s important to note that game-playing with connected devices is widespread across all age groups, just less so by using game consoles and more so with computers, smartphones, and tablets.
This MetaFAQs reports on the percentage of online adults actively using a game console by age group and country. Report [TUP_doc_2023_1117_cons] in TUP Lenses: User Profile; Game Consoles, Gaming PCs, and Game-Playing
Smartphone replacement sooner in the US, UK, and China, especially among later generations – Keeping smartphones fresh and new is the current practice of most online adults throughout the US, UK, and China. Half or more of the online adults in these countries acquired a smartphone within the last 18 months. Online adults in Germany and Japan, however, are keeping their smartphones longer. In these countries, nearer to three in eight online adults have phones this new. Typical German and Japanese cultural values encourage people to keep many consumer products until they are no longer functional instead of replacing them simply because there are newer ones available. Ecological and economic concerns also contribute to keeping electronics longer than average, as well as country-specific carrier agreements.
This MetaFAQs reports when smartphone users acquired their smartphone by age generation and country. Report [TUP_doc_2023_1113_spne] in TUP Lenses: Mobile Phones; User Profile
Home PCs: the unsung heroes of remote work – Getting things done for work from home often demands using a computer. Activities from Webex or Zoom group meetings to creating presentations or reports benefit from using the larger screens of most computers. However, employers have been slow in providing PCs to remote employees. Just as they wavered in their commitment to supporting workers working from home, they’ve vacillated in their policies around providing technology to remote workers.
This MetaFAQs reports on the percentage of workers who use a home computer for work-related activities. Report [TUP_doc_2023_1111_hwrk] in TUP Lenses: PCs; User Profile; Households; Activities; Work/Life Balance
A sizeable share of the online public live alone, especially in Germany, yet also in the US, UK, and Japan. This research finding has implications for technology marketers, since our TUP data also shows that one-person households behave differently than those with many people, especially with children. Solo households buy technology products less often, have fewer products and services, and have different needs. Report [TUP_doc_2023_1107_alon] in TUP Lenses: User Profile; Households
US, UK, and China workers eye continued remote work, less so in Japan – Remote work persists, especially if employees are correct. Many employees expect to be working from home in a year at least some of the time. Following the onset of the Covid pandemic, many employees started working from home for the first time.
Among online workers in the US and UK, more than half expect to be working from home occasionally or more often. In Japan, the rate is lower. Among highly educated elite online adults in China, the expectation rate is much higher.
This MetaFAQs reports on the percentages of online adults in the US, Germany, UK, Japan, and China who expect to be working from home in one year, and how often they expect to work from home: never, occasionally, once a week, a few times a week, the majority of the time, or always. Report [TUP_doc_2023_1105_nwfh] in TUP Lenses: User Profile; Work/Life Balance
Apple iPads dominate the market for tablets, with a higher penetration than Android tablets among online adults around the world. Among millennials and Gen Xers, however, Android tablets have their strongest foothold, especially in the US. Among online Germans, Android tablet users outnumber iPad users among millennials, Gen Xers, and Boomers, and the reverse is true among Gen Z adults.
This MetaFAQs reports on the number and percentage of online tablet users by operating system family, country, and age generation in the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1103_andp] in TUP Lenses: Tablets
Employers are saddling younger adults with used/refurbished computers. Over one-third of American adults aged 18 to 24 actively using an employer-provided PC are using one previously used by someone else. In the UK, that rate among younger adults is nearly as high. Older adults don’t have as high a rate.
This MetaFAQs reports on the percentage of PC users actively using a used/refurbished computer by computer ownership and age group within the US, UK, Germany, Japan, and China. Report [TUP_doc_2023_1101_used] in TUP Lenses: PCs; Mobile Phones; User Profile