Category: TUP 2023

TUP 2023-the 41st wave

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Simplicity coalesces with smartphones

The long-term trend towards actively juggling many connected devices has reversed. It has even slid as users consolidate their activities on a smartphone. Furthermore, people use their devices for a narrower range of activities, simplifying their device collection and what they do with them.

Many users shifted to using a notebook and smartphone only to continue their shift using their notebooks less than before. Tablets offered to combine the best of computers and smartphones but instead have fallen into a gap between them. Meanwhile, the majority of people have migrated their activities onto their smartphones. Some of the motivation has been a quest for simplicity, although, in fact, convenience has driven more people. Economics have also played a part, spurred by the many shifts in work in response to the pandemic.

Only ten years ago, the average online adult regularly used as many as four types of devices, most frequently using a home computer, work computer, smartphone, and tablet. Although computers are still in active use, when they are being used, many have been relegated to specific tasks, such as shopping, watching videos, or intensive games.

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UK tech buyers freshen up while China’s elites delay

The global landscape has witnessed significant shifts in consumer purchasing behavior due to the impact of the pandemic and broader economic changes. This transformation extends to the acquisition of tech products such as smartphones, computers, tablets, and game consoles. With the rapid transition to remote work, many individuals proactively invested in personal computing devices to enhance their productivity, rather than relying on their employers for equipment provision.

Conversely, individuals facing reduced working hours or economic uncertainty opted to postpone their tech purchases. On a global scale, the mean age of a technology user’s primary device has exhibited relative stability, averaging at 2.1 years old over the past five years. However, a closer examination reveals notable variations across different countries.

The affluent and highly educated among China’s population has consistently maintained access to the latest tech devices. Nevertheless, a recent delay in 2023 has cast uncertainty on their leading position, potentially aligning them with the global average in the near future. In contrast, consumers in the UK, who initially deferred tech device purchases, have demonstrated a two-year consecutive uptick in acquisitions. Consequently, their average device age now ranks second among surveyed countries.

Meanwhile, online adults in Germany and Japan have displayed a penchant for holding onto their primary devices longer compared to their international counterparts. These nuanced trends offer valuable insights for technology marketers, researchers, analysts, and industry professionals seeking to navigate evolving consumer preferences and market dynamics. Report [TUP_doc_2023_0824_year] in TUP Lenses: Devices; PCs; Mobile Phones; Tablets

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Welcome to the MetaFacts TUP client portal

“We shall not cease from exploration,
And the end of all our exploring
Will be to arrive where we started
And know the place for the first time.”
– T. S. Eliot

We can agree that much of the world has changed.

But, what has changed and what has not changed?

Since your company is creating the future, and you want key decisions supported by solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research through its TUP/Technology User Profile service. This site describes the many answers that TUP supports and links you to the TUP deliverables.

TUP is the longest-running continuous study of technology users, now in its 42nd year

There are many ways to effectively use this portal, by choosing from the menus above, using the open-ended search box, or choosing from the selections of keywords on the right. Also, the menu above has even more instructions on navigating the TUP client portal.

Welcome to the client subscriber portal for the MetaFacts TUP/Technology User Profile service. Subscribers are able to log in and get access to the latest research results and deliverables of the TUP service.

Insights professionals at technology companies with interest in learning more about TUP are encouraged to visit our main website MetaFacts.com. There you can find samples of our work and details about the TUP service. Or, please feel free to contact MetaFacts.

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MetaFacts-we help our clients create the future

“I realize that most inventions fail not because the R&D department can’t get them to work, but because the timing is wrong‍—‌not all of the enabling factors are at play where they are needed. Inventing is a lot like surfing: you have to anticipate and catch the wave at just the right moment.” – Ray Kurzweil

“The future is already here, it’s just not evenly distributed.” – William Gibson

“The thing about data is: it keeps changing. But that’s the point … it’s the meta that matters.” – Esther Dyson

“Building for the future is a very difficult thing to do; we cannot hope to complete the work in one generation; all the more reason to begin at once.” – Rene Cassin, Nobel Prize, Peace, 1968

We can agree that much of the world has changed.

But, what has changed and what has stayed the same?

Solid research can tell you what has and has not changed. Now, more than ever, a deep and fresh profile is critical to planning.

If your profession involves creating the future, and you want key decisions supported by solid data and fewer assumptions, you have come to the right place. MetaFacts helps leading technology firms measure their current and future customers with empirical research. We also help public policymakers measure progress across socioeconomic groups. This site describes the many answers that MetaFacts’ market research supports with its TUP/Technology User Profile service.

TUP is the longest-running continuous study of technology users

To learn how your organization can subscribe, please MetaFacts deliverables.

MetaFacts – We help our clients create the future

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Home printers declining among Americans

With each passing year since 2017, fewer Americans are using home printers. Also, the average number of home printers per person is declining. This MetaFAQs reports on the percentage of American adults regularly using a home printer and the average (mean) number of home printers they regularly use.

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