MetaFacts TUP/Technology User Profile analysis results for subscribers
The growing market penetration of smartphones has been sustained and strong, and yet has not fully replaced the use of basic feature phones. This MetaFAQs reports on the penetration of both smartphones and basic feature phones among online adults in the US, Germany, UK, Japan, and among China’s most highly educated adults.
Globally, smartphone hours increased in 2020 and returned to prior levels in 2021. In the US, average weekly hours subsided with PCs while slightly increasing with smartphones and tablets.
Apple dominates most users around the world and especially in the US. However, its expansion has flattened while computer leaders Dell and HP have had their market penetration contract. Number two Samsung, having experienced modest gains in the first year of the pandemic, has since declined in part due to withering user demand, supply chain issues, and competitive pressures.
This TUPdate reports on the percentage of online Americans who are using at least one of a market leader’s products: Apple, Samsung, Dell, HP, Sony, Lenovo, Acer, ASUS, and Huawei.
Smartphone & PC purchase plans are robust. This MetaFAQs reports on the purchase plans for the next 12 months among online Americans, split by products type (PCs – desktops versus laptops/notebooks, mobile phones – iPhones versus Android, and other technology products).
In these extraordinary times of change, we have released a small number of top-line observations based on preliminary results from TUP 2021 findings. This MetaFAQs includes observations of purchase plans based on preliminary results from TUP 2021, based on over 7,500 American respondents, of which almost 5,000 respondents have any purchase plans for PCs, smartphones, tablets, printers, or wearables. (The final results will be much larger in scope–based on results from over 13,500 respondents in the US, UK, Germany, Japan, and China.) Planners of note include Americans working from home and Americans planning to purchase a tablet or wearables.
What do the “Lawyer Cat” meme and Windows 11 have in common? They both require a tech upgrade. The not so tech-savvy lawyer who accidentally made his face into a cat avatar during an online meeting due to his older PC and lack of tech knowledge could be one of many who need an upgrade. Windows 11 is likely to need users to have newer home PCs than what they’re actively using today. This TUPdate reports on the age, household size, usage, and employment roles of online adults using older home PCs.
How loyal are customers to their operating systems?
This TUPdate reports on market penetration status of broad technology ecosystems—that is, how loyal (or not) customers are when it comes to their operating system. In this analysis, MetaFacts measures the market’s adoption of the three prominent operating system families: Microsoft Windows, Google Android/Chrome OS, and Apple iOS/iPadOS/MacOS.
Working remotely from a personal computer is not a new phenomenon—and it took hold long before the pandemic. Most home PCs have already been allocated to work-related activities, but the type of work differs, and has been shifting since the pandemic caused a larger variety of workers to stay at home.
This TUPdate reports on the penetration of home PCs among employees, which activities employees use their home PCs for, the prominence of work-provided PCs, the age of the home PC-using employee, and work-from-home status. It measures online adults in the US, Germany, UK, and Japan in 2019 and 2020.
How much of a factor does age play in technology adoption and use? Are tech trends among younger generations a sign of what’s to come?
This TUPdate investigates the differences and similarities among age groups regarding which technology devices people use, how new those devices are, and how they use them. The online adults measured in this report range from ages 18-24, 25-34, 45-54, 55-64, and 65+ across the US, Germany, the UK, and Japan.
Who’s printing—and what are they printing? TUP Highlights include a broad and deep dive into an essential technology usage topic.
This highlights report focuses on printers, including: top printer brands, purchase plans for printers, top printing activities, profile of intensive printer users, ink use, trends in printing, major activities for a market segment, top printer form factors, and profile of printer user by activity. The research results showcase the TUP/Technology User Profile study, MetaFacts’ survey of a representative sample of online adults profiling the full market’s use of technology products and services during the wave of TUP/Technology User Profile 2021, which is TUP’s 39th annual. TUP Highlights typically also include results from previous waves of TUP.