MetaFacts TUP/Technology User Profile analysis results for subscribers
Employees who have had prior experience working from home have different and more intense technology purchase plans than those who are new to working from home or that have never worked from home. This TUPdate identifies purchase plans for a selection of home office products among employees comparing their previous experience working from home.
Fifty percent more online Americans plan to buy an iPhone than an Android smartphone.
Apple’s customers with many Apple OS devices (iPhones, iPads, Macs) have a higher than average socioeconomic profile and use of connected devices.
Working from home is wholly new to some people, old hat to others, and not experienced by yet others. Seasoned workers – those who ever worked from home before the pandemic and do so now – make up the largest segment of online adults. The second-largest group is diametrically opposed – having never worked from home and not currently doing so. This MetaFAQs reports on the size of four segments by their prior and current experience of working from home.
While smartphone adoption has grown to dominance, market penetration has not been equal across all demographic groups. This MetaFAQs reports on the penetration of active smartphone use by employment status, age group, and work-from-home status for the US and globally (US, Germany, UK, Japan, China-upper-educated).
College students are visible users of technology devices. During the pandemic, their collection of actively used devices has shifted slightly. Worldwide, Windows PCs are the leading device followed by iPhones, which are reaching more students. Among Americans, Apple OS devices top the list, partly due to broader iPhone penetration.
Employees use personally owned home PCs for work. Well before the pandemic, this has been a widespread practice. This MetaFAQs reports on the work-related activities done with home PCs among employees that work from home and those that do not. It also compares home PC activities from the 1987 wave of TUP.
Apple’s PC/Mac penetration has grown while Windows has shrunk. Globally, iPhone penetration has grown as Androids have subsided – both have been stable among online Americans. Globally, iPad penetration has withdrawn as have non-Apple tablets.
Smartphones are above the 50% mark for nearly every type of activity and for being used for the most activities within that type. Worldwide, over half of users mostly use a smartphone for communications, social networking, shopping, and graphics/imaging. PCs still form a primary platform for many shopping activities.
Worldwide, 15% of employed or self-employed online adults are working from home always or the majority of the time, versus 32% in the US. Worldwide, this rate is lower than one year earlier and in the US is effectively the same.