MetaFacts TUP Client Portal – Page 49 – MetaFacts TUP/Technology User Profile analysis results for subscribers

April 4, 2021November 3, 2022

Shifting choice of connected devices [MetaFAQs]

As smartphone use has risen over the years, other devices have not enjoyed the same growth in market penetration.
This MetaFAQs considers: How much has desktop PC penetration shifted while smartphones have grown? Where does the penetration of tablets stand? How much has the penetration of mobile PCs changed? This MetaFAQs details the penetration of smartphones, tablets, desktop PCs, and notebook/laptops PCs from 2017 through 2020 in the US, UK, Germany, and China.

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April 3, 2021March 8, 2024

Broad creativity with tablets [MetaFAQs]

Much marketing surrounding tablets has focused on the creative capabilities of these devices. This MetaFAQs considers: Are many tablets being used for creativity-supporting activities? Is there a standout creative activity used most often with tablets? This MetaFAQs details the percentage of adults in 2020 using tablets for a range of creative activities (personal creativity, video creation, graphics/presentations, and creative software use) in the US, UK, Germany, and Japan.

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April 2, 2021November 3, 2022

Tablets used for educational activities [MetaFAQs]

How prevalent are educational activities with tablets? Are more adults’ tablets being used for educational activities for adults or for children?
This MetaFAQs details the percentage of online adults in 2020 who report using their tablets for adults’ and/or children’s educational activities in the US, UK, Germany, and Japan.

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March 29, 2021November 3, 2022

Mac and iPhone market penetration among iPad users [MetaFAQs]

How likely are iPad users to be using a Mac and/or iPhone? How much does this differ across countries?
This MetaFAQs details the market penetration of Apple Macs and iPhones among Apple iPad users and all online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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March 28, 2021October 20, 2023

iPad and Android tablet use by generational age group [MetaFAQs]

Although age can play a role in device use, this is not always the case when it comes to the line between Android tablet and Apple iPad customers. Can the same be said across countries? Are iPads more deeply penetrated among younger or older adults? How have Android tablets fared among older versus younger adults?
This MetaFAQs details the market penetration of Apple iPads and Android tablets by generational age groups of online adults in the US, UK, Germany, and Japan in 2020.

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March 27, 2021November 3, 2022

Tablets as primary or secondary device [MetaFAQs]

Most online adults use a number of connected devices—but which are the most favored? To what extent are tablets among the most favored devices for online adults? This MetaFAQs reports on the share of online adults in 2020 that use a tablet as their primary or secondary device in the US, Germany, UK, Japan, China, and India.

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March 26, 2021November 3, 2022

Children’s schoolwork and parent’s devices [TUPdate]

In 2020, use of connected devices at home was often on the rise—especially with school-aged children spending more time in the home. This TUPdate considers how such changes may have impacted device use for children’s schoolwork/education. This report looks at which devices were being used most regularly for schoolwork for children aged 6-17 or 6-11, by gender of the adult with school-aged children in the household, and by the number of home PCs. This TUPdate considers online adults in the US, UK, Germany, and Japan from TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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March 25, 2021November 3, 2022

Number of home PCs used by American adults with school-age children [MetaFAQs]

American parents of school-aged children actively use home PCs—but who uses them the most? There is a difference between whether the adult is male or female. This MetaFAQs reports on the number of home PCs being actively used among American adults with school-age children (age 6-17) split by the gender of the adult. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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March 24, 2021June 22, 2022

Children’s schoolwork by device type-American adults with kids 6-17 by adult’s gender [MetaFAQs]

Dan Ness, Principal Analyst, MetaFacts, March 24, 2021

There are many ways for school-age children to get help with their schoolwork. This MetaFAQs looks at the connected devices that adults regularly use to help – PCs, smartphones, or tablets.

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March 23, 2021November 3, 2022

Schoolwork and younger children’s education by device type [MetaFAQs]

To what extent did at-home education impact device use during 2020? During pandemic times, many school-aged children, especially younger ones, were getting their education at home. This MetaFAQs reports on adults’ connected devices for children’s schoolwork and other educational activities. We have split the results by device type – home PC, smartphone, tablet, or work PC – and country – the US, Germany, the UK, and Japan. This MetaFAQs uses results from the TUP/Technology User Profile 2020, which is TUP’s 38th annual.

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